Modern Management Frontier Journal

THE RELATIONSHIP BETWEEN SELF-DEVELOPMENT AND WORK PERFORMANCE FOR LIFESTYLE TECHNOLOGY COMPANY LIMITED

Prisana Kertpum, Kitti Chunhasriwong — Mon, 22 Dec 2025 00:00:00 +0700

This study aimed to (1) examine the level of self-development of employees at Lifestyle Technology Co., Ltd.; (2) examine the level of work performance; and (3) examine the relationship between self-development and work performance. The population consisted of all 65 employees, and the sample was 56 employees selected using proportional stratified random sampling according to the Krejcie and Morgan (1970) table. The research instrument was a questionnaire consisting of three parts: personal information, self-development (four areas: health, skills, achievement behavior, and self-integration), and work performance (four areas: quality, quantity, time, and cost). The content validity of the questionnaire was verified by three experts, with the Item-Objective Congruence (IOC) ranging from 0.66 to 1.00, and the reliability (Cronbach’s Alpha) was 0.921. The results showed that the overall level of self-development was high, with achievement behavior scoring the highest, followed by skills, self-integration, and health. The overall level of work performance was also high, with the highest in quality, followed by quantity, cost, and time. The analysis of the relationship showed that self-development was positively and significantly correlated (r=0.755, p<0.01) with work performance in all areas.

Opportunities for Muslim Women Leaders in Pattani Province

Mon, 22 Dec 2025 00:00:00 +0700

The purposes of this study were to (1) emerging trends in Muslim women's leadership in Pattani Province, and (2) the opportunities and constraints for Muslim women to assume leadership roles, and (3) guidelines for enhancing leadership opportunities for Muslim women in Pattani Province. A qualitative research approach was employed, with data collected through document analysis and in-depth interviews. The key informants consisted of 15 individuals selected through purposive sampling, including representatives from the provincial and local government, female community leaders or committee members, community members, and relevant civil society groups. The research instrument was a semi-structured interview guide, and data were analyzed using content analysis.

The study revealed that (1) the leadership landscape for Muslim women in Pattani is undergoing significant positive change, particularly in terms of growing social acceptance, the expansion of grassroots women’s networks, and increased participation in policymaking processes; and (2) Muslim women are gaining greater opportunities to take on leadership roles at the community level, supported by changing attitudes, especially among the younger, more educated generation. However, persistent challenges remain, such as patriarchal social norms and the burden of domestic responsibilities. (3) The leadership roles of Muslim women in Pattani province should be promoted at all levels. At the individual level, leadership training should be conducted regularly in alignment with cultural and religious contexts. At the community level, women's groups should be encouraged, along with the creation of safe spaces for expression and collaboration with religious leaders to support interpretations that empower women's roles. At the policy level, a Provincial Women’s Leadership Support Center and targeted funding mechanisms should be established to enhance women's capacity and foster participation in public decision making processes.

Dissecting ESG Scores and Financial Performance in Explaining Stock Returns: Evidence from Thailand’s SET100

Kulabutr Komenkul, Kritapat Sunthonkasempong, Tussawan Pinyo, Pathon Klaichim — Mon, 22 Dec 2025 00:00:00 +0700

This study examines the relationship between Environmental, Social, and Governance (ESG) scores and stock returns among publicly listed firms in Thailand's SET100 index across all major industry sectors, using data from the fiscal year 2023. The research aims to assess whether ESG performance, as rated by multiple providers, has explanatory power over stock return variations beyond traditional financial metrics. ESG ratings were collected from five widely used sources, SETESG, Morningstar Sustainalytics, ESGBook, Refinitiv, and S&P Global. Financial variables including return on equity (ROE), return on assets (ROA), price-to-earnings ratio (P/E), net profit, and dividend yield were also included. The study employed cross-sectional regression analysis and diagnostic tests for model validity.

The results reveal that ESG ratings show weak to moderate correlation with stock returns, and none of the ESG indicators were statistically significant at the 5% level in explaining return variations. In contrast, traditional financial metrics especially the P/E ratio and dividend yield, exhibited significant predictive power. The model passed standard diagnostic tests, confirming the absence of multicollinearity, heteroskedasticity, and autocorrelation issues.

These findings suggest that ESG information is not yet fully integrated into investment pricing in the Thai equity market. The results offer implications for investors, regulators, and listed firms by highlighting the continuing dominance of financial fundamentals and the need to enhance ESG transparency, comparability, and market awareness to strengthen ESG’s financial relevance in emerging markets.

Factors Enhancing Safety that Influence the Work Efficiency of Crane Operators in a Company

Watcharee Watchaarothai, Chinnaso Visitnitikija — Mon, 22 Dec 2025 00:00:00 +0700

This research aimed to study: (1) safety enhancement factors in the workplace, (2) work efficiency, (3) a comparison of work efficiency among crane operators in a specific company classified by personal data, and (4) safety enhancement factors that influenced work efficiency. The sample group consisted of 120 participants, and a questionnaire was used as the research instrument. The statistical methods employed for data analysis included percentage, mean, t-test, F-test (One-way ANOVA), and multiple regression analysis.

The results revealed that most respondents were aged between 21 and 30 years, had completed lower secondary education, had over 10 years of work experience, and operated cranes with capacities ranging from 210 to 400 tons. The safety enhancement factors (3E) were rated as highly important. The overall mean score for work efficiency was at a high level of agreement. Personal factors such as age, education level, years of experience, and crane size did not significantly affect work efficiency. However, engineering and enforcement safety factors were found to have had a statistically significant influence on work efficiency at the 0.05 level.

Marketing Mix Factors Affecting Decision-Making in Using Bored Pile Contracting Services: A Case Study of Seafco Public Company Limited

Wachiraporn Klubkangwal, Chinnaso Visitnitikija — Mon, 22 Dec 2025 00:00:00 +0700

Objectives: This research aimed to study: (1) demographic factors of business establishments that are customers, (2) marketing mix factors in using bored pile construction services, (3) decision-making in using bored pile construction services, (4) comparison of decision-making in using bored pile construction services classified by demographic factors of business establishments, and (5) marketing mix factors affecting decision-making in using bored pile construction services of Seafco Public Company Limited.

Methods: This quantitative research selected samples from business establishments that had used bored pile construction services of Seafco Public Company Limited, totaling 80 respondents, using simple random sampling with Taro Yamane's calculation method at a 95% confidence level. The data collection tool was a questionnaire. Statistics used for data analysis included descriptive statistics comprising percentage, mean, standard deviation, and inferential statistics including t-test hypothesis testing, one-way analysis of variance, and Multiple Regression Analysis.

Results: The research findings revealed that (1) demographic factors of business establishments that are customers were mostly limited companies with over 30 years of operation, more than 150 employees, registered capital exceeding 10 million baht, and managing directors as decision-makers (2) marketing mix factors in using bored pile services were rated at a high level of importance overall ( = 3.73) (3) decision-making to use bored pile services was rated at a high level of agreement overall ( = 3.96) (4) differences in business establishment types, registered capital, and decision-makers resulted in statistically significant differences in service usage decisions at the 0.05 level, while business establishment age and number of employees did not affect service usage decisions, and (5) physical evidence component of the marketing mix was the only factor with a statistically significant influence on decision-making at the 0.05 level.

Factors Affecting Repeat Purchase Decisions for Tools Through Online Channels

Nareerat Minmarahem, Chinnaso Visitnitikija — Mon, 22 Dec 2025 00:00:00 +0700

This research aimed to study: 1) marketing mix factors in repeat purchasing of tools through online channels, 2) repeat purchase decisions for tools through online channels, 3) comparison of repeat purchase decisions for tools through online channels classified by personal data, and 4) marketing mix factors affecting repeat purchase decisions for tools through online channels. A sample of 154 respondents was selected, using questionnaires as the research instrument. Statistical analysis included percentage, mean, t-test, F-test (One-way ANOVA), and Multiple Regression Analysis.

The study found that most respondents were male, aged 41-50 years, with bachelor's degree education, average monthly income of 30,001-40,000 baht, and worked as farmers. Marketing mix factors in repeat purchasing of tools through online channels had an overall mean at the highest level. Repeat purchase decisions for tools through online channels had an overall mean at the highest agreement level. Different genders, ages, education, average monthly incomes, and occupations showed no significant differences in repeat purchase decisions for tools through online channels. Price factors, distribution channels, and marketing promotion significantly influenced repeat purchase decisions at the .05 statistical significance level.

Recommendations from the study include: promoting transparent pricing strategies, developing convenient and fast distribution channels, designing targeted marketing campaigns, building confidence through reviews and after-sales service, and providing comprehensive product information as important approaches to promote consumer repeat purchase decisions in the digital era.

PROBLEMS, CHALLENGES, AND ENTREPRENEURIAL CHARACTERISTICS IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW

Mon, 22 Dec 2025 00:00:00 +0700

The digital transformation of global economies has redefined the nature of entrepreneurship, presenting both unprecedented opportunities and multifaceted challenges. This study conducts a systematic literature review (SLR) of 35 peer-reviewed articles published between 2019 and 2024, retrieved from major academic databases including Scopus, Web of Science, ERIC, EBSCOhost, and TCI. The review aims to synthesize current knowledge on the problems, challenges, and entrepreneurial characteristics relevant to the digital era. Standardized tools—including a research screening form, a quality appraisal checklist, and a data extraction sheet—were employed to ensure methodological rigor. Findings reveal a range of persistent barriers such as funding limitations, infrastructural gaps, and regulatory fragmentation, particularly in emerging economies. Entrepreneurs must also respond to dynamic adaptation challenges, including digital transformation, market volatility, and organizational constraints. In response, six core entrepreneurial traits were identified as critical to success in digital contexts: self-efficacy, initiative, creativity, resilience, strategic foresight, and social orientation. The study presents an integrated conceptual framework illustrating the interplay between external problems, internal adaptation challenges, and individual characteristics. These insights offer practical implications for researchers, educators, and policymakers aiming to foster resilient and digitally competent entrepreneurship.

The Developing Customer Relationship Management Strategies for Accommodation Businesses in Bang Kachao, Samut Prakan Province

Kanravee Virotewan Wanpiyarat, Orawan Leelakiatvanit , Sitichai Farlangthong — Mon, 22 Dec 2025 00:00:00 +0700

This research was conducted with three primary objectives: (1) to investigate the problems and obstacles of Accommodation Businesses in Khung Bang Kachao, (2) to analyze the business environment of these hotel businesses, and (3) to propose customer relationship management (CRM) strategies to enhance business potential. A qualitative research approach was applied, Using structured interview 16 Accommodation Businesses operators. Results of the content validity index of 1.00, and the collected data were analyzed using Thematic Analysis.

The findings revealed four critical challenges faced by Accommodation Businesses: marketing and customer acquisition, operational management, technology and innovation, and legal and environmental issues. Business environment analysis through SOAR Analysis indicated significant strengths, including the reputation of Khung Bang Kachao as a prominent ecotourism destination, the uniqueness of accommodations, strong community engagement, and convenient access to eco-friendly activities. Opportunities arose from domestic tourism growth, shifting tourist behaviors, the influence of social media, continuous improvements in transportation, the rise of sustainable tourism trends, and government support. The aspirations of homestay operators emphasized becoming model businesses, serving as hubs for recreation and wellness, building hierarchical community networks, and achieving regional brand recognition. Expected outcomes included increased guest numbers, higher revenues, enhanced environmental sustainability, improved customer satisfaction, high online review scores, and certification of homestay standards. Based on these results, three stages of customer relationship management strategy were proposed. The first stage, attraction, aims to raise awareness and engage new customer segments through storytelling, digital experiences, and influencer or customer review campaigns. The second stage, relationship building, focuses on loyalty programs, personalized services, and interactive communication via social media to foster stronger customer bonds. The third stage, retention, seeks to maintain long-term relationships through customer reviews, referral programs, and continuous communication. These findings highlight that well-structured customer relationship management strategies, integrated with local context and sustainable tourism principles, can significantly enhance the sustainability and competitiveness of Accommodation Businesses in Bang Kachao.

Quality of Work Life Affecting the Engagement of Support Service Employees in a Private Hospital

Apissara Panyoorat, Sutham Pongsamran — Mon, 22 Dec 2025 00:00:00 +0700

This study aimed to investigate the quality of work life and organizational commitment of support service employees in a private hospital. The objectives were: (1) to examine the quality of work life; (2) to assess levels of organizational commitment; (3) to compare commitment across demographic variables; and (4) to analyze the influence of work life quality on commitment. Data were collected from 60 employees using a structured questionnaire, with a 100% response rate. Descriptive statistics (percentage, mean, standard deviation), t-test, One-Way ANOVA, and multiple regression analysis were employed.

Findings revealed that most respondents were male (85%), aged 31–40 years (35%), married (52%), with high school/vocational education (51%), over 15 years of work experience (36%), and in operational positions (93%). Overall quality of work life was rated high (M = 4.22), with the highest scores for socially beneficial work characteristics (4.38) and work–life balance (4.33). Organizational commitment was also high (M = 4.45), particularly the desire to remain with the organization (4.46). Gender differences significantly influenced commitment (p < 0.05). Three aspects of work life quality significantly predicted commitment: opportunities for skill development (p = 0.010), organizational democracy (p = 0.047), and socially beneficial work characteristics (p = 0.012).

Recommendations include promoting socially oriented activities, such as ethics training and community engagement, to strengthen pride in the organization. Flexible scheduling, appropriate leave policies, family-oriented organizational culture, fair and transparent compensation, and greater employee participation in decision-making are also encouraged. These strategies can foster sustainable organizational commitment among support service staff.