Journal of Suvarnabhumi Institute of Technology (Humanities and Social Sciences)

PARENTS’ PARTICIPATION IN EDUCATION MANAGEMENT OF SCHOOL FOR CHILDREN WITH SPECIAL NEEDS IN CENTRAL SPECIAL EDUCATION CENTER UNDER THE SPECIAL EDUCATION BUREAU

Ounjai Jawgonunt — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to study the level of participation in educational management for children with special needs in Central Special Education Center and to compare the participation in educational management for children with special needs in Central Special Education Center as classified by gender, age, occupation and educational level of the parents, the population was total 123 parents of students at Central Special Education Center. The instrument employed for collecting data was a set of questionnaires. The statistics used were frequency, percentage, mean and standard deviation. The results of the research found that 1) the parents' participation in the educational management for children with special needs in Central Special Education Center, as a whole was at a high level, the highest mean was communication, and the lowest mean was volunteering. 2) The results of comparing 2.1 When classified by gender, the male parents were more involved than the female parents. 2.2 classified by age, parents aged under 30 years were the most involved, and parents aged 51-60 years were less involved. 2.3 classified by occupation, parents had Self-employed/personal business were the most involved, parents had no income were less involved and 2.4 classified by educational level, post-graduate were the most involved, the uneducated parents were less involved.

THE LEADERSHIP OF ADMINISTRATORS THAT AFFECTING THE MOTIVATION IN THE PERFORMANCE OF THE TEACHERS UNDER SUPHANBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Supitchayatida Pimpa, Sopon Pechrpuang — Thu, 28 Dec 2023 00:00:00 +0700

The purposes of this research were to study 1) The of leadership Administrators 2) The teacher performance motivation 3) The leadership of Administrators that Affecting the motivation in the performance of the teachers under Suphanburi Primary Educational Service Area Office 3. The population included 970 teachers. The samples were 399 teachers by stratified and Simple Random Sampling. The questionnaires confidence for the whole issue .973 The statistics used for analysis were frequencies, percentage, mean, standard deviation and stepwise multiple regression analysis.

The research results revealed that:

Leadership of Administrators under Suphanburi Primary Educational Service Area Office 3, overall and in each aspect were at a high level. The averages are arranged in descending order as follows: Transformational Leadership, Transactional leadership and Laissez-faire Leadership.
Overall and individual aspects of teachers' performance motivation under Suphanburi Primary Educational Service Area Office 3 was at a high level. Sort the average from highest to lowest as follows: Responsibility respect The nature of the work performed and the progress in the work.
Leadership of Administrators affecting teacher performance motivation. It was found that the variables selected into the equation were Transformational Leadership, nd Laissez-faire Leadership respectively, and were able to jointly predict motivation. In the performance of teachers, 89.70 percent was statistically significant at the .05 level.

PURCHASING BEHAVIOR, MARKETING MIXED STRATEGIES AND LOGISTICS MANAGEMENT INFLUENCING THE PURCHASE OF GOODS THROUGH APPLICATIONS IN THE NEW ERA OF PEOPLE IN BANGKOK AND ITS VICINITIES

Niyom Krimjai — Thu, 28 Dec 2023 00:00:00 +0700

Abstract

The objective of this research is to study purchase behavior, marketing mix factors, and logistics management that influence purchasing decisions through applications in the new era of people in Bangkok and vicinity. The sample group consists of people in Bangkok and the vicinity who decide to buy goods or plan to buy goods and services through applications. There are 385 samples using the satisfied sampling method. The research tool is a questionnaire. The total confidence coefficient is 0.985 for analysing frequency, percentage, mean, standard deviation, and stepwise multiple regression.

The results of hypothesis testing showed that: Purchase behavior in term of service equipment is different. This affects decisions to buy products through applications in the new era of people in Bangkok and vicinity. It is statistically significant difference of 0.05.

The variables affecting purchasing decision through applications in the new era of people in Bangkok and vicinity (Y) are factors of payment and customer services (X12), factors of order management process (X8) , factors of price (X2) and factors of service process (X6) with regression coefficients of 0.349, 0.310, 0.099 and 0.121, respectively, with predictive coefficient (R2) of 0.730. The new era of the people in Bangkok and vicinity are 73.0 percent. The results of the multiple regression analysis can be used to create a forecast equation as follows.

Raw score equation:

Y' = 0.569 + 0.349 (X₁₂) + 0.46(X₈)+ 0.099(X₂) + 0.021(X₆)

THE COMPETENCIES STUDY OF SCHOOL ADMINISTRATORS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHONBURI RAYONG

Patinya Boonpong, Thaneenart Na-Soontorn, Suchitra Osodhapiruk — Fri, 01 Dec 2023 00:00:00 +0700

The purpose of this research was 1) to study the competencies of school administrators under the Secondary Educational Service Area Office Chonburi Rayong, and 2) to compare the competencies of school administrators under the Secondary Educational Service Area Office Chonburi Rayong. The sample group comprised 351 teachers under the Secondary Educational Service Area Office Chonburi Rayong people. The research tool was a survey questionnaire about the competencies of school administrators. The data analysis statistics were frequency, percentage, arithmetic mean, standard deviation and t-test.

The results found that 1) the competencies of school administrators under the Secondary Educational Service Area Office Chonburi Rayong, were at a high level (Mean=4.35, SD=.57), with the achievement motivation at the highest mean (Mean=4.38, SD=.55) and the lowest mean was service mind (Mean= 4.29, SD=.59). 2) The result of the comparison of teachers' opinions about the competencies of school administrators under the Secondary Educational Service Area office Chonburi Rayong found that teachers with a bachelor's degree had no different opinions from teachers with a post-graduate degree but teachers with less than 10 years of experience and teachers with more than 10 years of experience were different with statistical significance at the 0.05 level.

THE TRANSFORMATIONAL LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHONBURI RAYONG

Anyasureeya Namlao, Thaneenart Na-Soontorn, Suchitra Osodhapiruk — Thu, 28 Dec 2023 00:00:00 +0700

The purposes of this research were to study 1) the transformational leadership of school administrators under the Secondary Educational Service Area Office Chonburi Rayong, and 2)to compare the transformational leadership of school administrators under the Secondary Educational Service Area Office Chonburi Rayong, the sample group consisted of 336 people. The research tool was a survey questionnaire about and transformational leadership of school administrators. The statistics used in analyzing the data consisted of frequency, percentage, arithmetic mean, standard deviation, and t-test.

The research found that 1) the transformational leadership of school administrators under the Secondary Educational Service Area Office Chonburi Rayong, was at a high level ( X= 4.28, SD = 0.58), with the leaders with inspiration at the highest mean ( X= 4.33,
SD = 0.57) and the lowest mean was leaders who were motivated to use intelligence. ( = 4.23, SD = 0.55) 2) The result of the comparison of teachers' opinions about the transformational leadership of school administrators found that teachers with a bachelor's degree had no different opinions from teachers with a post-graduate degree and teachers with less than 10 years of experience had no different from the teachers with more than 10 years of experience.

FACTORS INFLUENCING THE DECISION OF USING DIGITAL CURRENCIES

Tanakorn Misiri, Rujipas Potongsangarun — Fri, 01 Dec 2023 00:00:00 +0700

The objectives of this research were to: study the factors of trust, social influences, efficiency expectation, effort expectancy, facility conditions, marketing value, and the decision to use digital currencies. The data were gathered through an online Google form with 400 samples derived by convenient sampling techniques from people who have had experience in using digital currencies. The data were analyzed through percentage, mean, SD, and multiple regression analysis.

The results revealed that the factors of trust, social influences, efficiency expectation, effort expectancy, facility conditions, and marketing value had effects on the decision to use digital currencies with the statistical significance of correlation coefficient value at a high level (R=0.953). The forecasting value was 90.8% with the standard error of the forecasting factor at 0.30755 (SEE 0.30755). The factors with the highest influence on the decision to use digital currencies were the facility conditions followed by efficiency expectation effort expectancy trust marketing value and social influences with regression coefficients of 0.329, 0.158, 0.156, 0.123, 0.119, and 0.114, respectively.

FACTOR CLASSIFICATION AND GROUPING OF AWARENESS BEHAVIOR TOWARDS VACCINATION COVID-19 EPIDEMIC (COVID-19) OF THE ELDERLY IN BANG KHAE

Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research are to analyze the main factors and grouping awareness behaviors on the vaccination against the epidemic of COVID-19 (COVID-19) of the elderly in Bangkok and its vicinity which the study sample It was a group of 400 elderly people aged 60 years and over in Bang Khae area, using a simple randomized method to collect the questionnaire characteristics that consisted of Awareness of the COVID-19 Pandemic defensive behavior and preparation before vaccination. In the study of the behavior of the samples, the frequency distribution method was used and the percentage of the answers received. For factor analysis of all 9 aspects of the principal component analysis with orthogonal rotation by Varimax method is used to extract the common components with the eigenvalues greater than or close to 0.5. The extracted components are then clustered using the K-Means technique.

The results showed that the sampling was aware that only one person infected with COVID-19 could transmit it to others, on average 2-4. Patients tended to have cough, fever, sore throat, breathlessness, chest tightness. to the point of death. Especially those with underlying diseases are at greatest risk. The main components of awareness were divided into 5 aspects: infection likelihood (Eigenvalues = 2.371 and Variance = 26.341 %), hygiene (Eigenvalues = 1.939 and Variance = 21.540 %), vaccine benefits (Eigenvalues =1.007 and Variance = 11.183 %), risk (Eigenvalues = 0.871 and Variance = 9.676 %), and obstacles to Vaccination (Eigenvalues = 0.750 and Variance = 8.338 %). The clustering from factor extraction It can be divided into 2 groups which are those who focus considering the severity of the Covid-19 virus (99.75 %) and those who focus considering vaccine efficacy (0.25 %). Therefore, both public and private agencies involved should focus more concretely on creating an understanding of both the virulence of virus and efficacy of the vaccine received.

OF ACTIVE LEARNING MA THE EFFECT OF ACTIVE LEARNING MANAGEMENT ON LEARNING ACHIEVEMENT IN THE CIVICS COURSE OF PRATHOMSUKSA 3 STUDENTS AT BANHUAI RONGNOK SCHOOL UNDER OF THE PHRAE PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Suphasit Thongkham, Napaporn Tunya , Waraya Phusetwong, Adisorn Siri — Thu, 28 Dec 2023 00:00:00 +0700

The purposes of this research were to study 1) compare the learning achievement before and after learning in the civics course of Prathomsuksa 3 students and 2) and the satisfaction toward active learning of Prathomsuksa 3 students at BanHuai RongNok School under the Phrae Primary Educational Service Area Office 1. The samples were 30 students in the second semester, the academic year 2022, obtained by cluster random sampling. The research instruments were 6 lesson plans based on active learning, an achievement test, a learning behavior observation form and a satisfaction toward learning questionnaire. The statistics employed for data analysis were mean, standard deviation, and t-test.

The results were as follows: 1) A proactive approach to learning management that supports philosophy, theory and concepts of learning management that can be apply in real active learning ; A 5-components of instruction at model consisted of; 1) the principles of the model 2) the objectives of the model 3) the learning management process 4) the learning content, 5) measurement and evaluation of learning. The model revealed overall efficacy at the highest level and The learners revealed learning achievement for the civics course of Prathomsuksa 3 students after learning at the percentage of 70 and revealed the statistical significance at the .05 level. The students’ satisfaction toward based on active learning was at a high level

DEVELOPMENT OF MOBILE APPLICATION WORKPLACE SPIRITUALITY FOR PERSONNEL OF THE OFFICE OF ACADEMIC RESOURCE AND INFORMATION TECHNOLOGY RAJAMANGALA UNIVERSITY OF TECHNOLOGY PHRA NAKHON

Pongsakorn Phongam, Ratikorn Chongvisan, Watsatree Diteeyont — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to development of mobile application workplace spirituality for personnel of the office of academic resource and information technology rajamangala university of technology phra nakhon to compare prior knowledge From the use of mobile applications, the workplace spirituality of personnel of the Office of Academic Resources and Information Technology Rajamangala University of Technology Phra Nakhon to study the level of workplace spirituality based on the use of a mobile application workplace spirituality. of personnel of the Office of Academic Resources and Information Technology Rajamangala University of Technology Phra Nakhon The sample consisted of 30 personnel from the Educational Innovation and Technology Development Group using pre-learning, post-learning and workplace spirituality measurements. to collect data Statistics used in data analysis were mean and standard deviation. The results of the study revealed that 1) Mobile Application Workplace Spirituality For personnel of the Office of Resource and Information Technology Rajamangala University of Technology Phra Nakhon has media quality which is in a very good level (with an average of 4.71, SD = 0.21) 2) the knowledge score after learning was higher than the before learning score at the statistical significance level of .05 and 3) the workplace spirituality level was the highest with the mean 4.09 and the deviation standard .37

THE DEVELOPMENT OF TRAINING GUIDELINE FOR PRODUCTION EMPLOYEES TO BE ABLE TO WORK AS A SUBSTITUTE: A CASE STUDY OF ABC CO.,LTD.

Thu, 28 Dec 2023 00:00:00 +0700

The purpose of this research was to study 1) development guidelines 2) guidelines for future policy. This research is qualitative research. The samples used in this research were 12 manufacturing business owners and 3 heads of employees. The instrument used in this research was an in-depth questionnaire.

The results showed that 1) job rotation did help employees to improve working skills and can be work as a substitute 2) short-term development planning should be used for each department to improve individual skill and work efficiency 3) communication is important for both between employer-employee and between employees.

THE BEHAVIORAL ADMINISTRATOR'S LEADERSHIP THAT AFFECT TO THE MOTIVATION OF THE TEACHER'S PERFORMANCE OF SARASAS AFFILIATED SCHOOLS

Pathita Bunak, Sopon Pechrpuang — Thu, 28 Dec 2023 00:00:00 +0700

The purposes of this research were 1) to study the behavioral leadership of

administrators under Sarasas Affiliated Schools; 2) to study motivation in the performance of

school teachers under Sarasas Affiliated Schools; and 3) to study the behavioral leadership of administrators affecting teachers' performance motivation under Sarasas Affiliated Schools.

The populations was 7,869 teachers and the sample was 367 teachers selected from

stratified and simple random sampling, a tool for this research was the reliability questionnaire 0.98 analysis with basic statistics, average and standard deviation, and test statistics, stepwise multiple regression analysis.

The findings were :

The behavioral and management styles of school administrators were moderate as the order of highest to lowest averages on productive leadership behavior, moderate leadership behavior, casual leadership behavior, parent leadership behavior, team

leader behavior, and relationship leadership behavior.

The motivation of teachers’ performance under the Sarasas Affiliated Schools was

at moderate. as the order of the highest to lowest averages on survival needs, relationship

needs, Job description, and career advancement.

The Behavioral Leadership of Administrators Affecting Teachers' Performance motivation under Sarasas affiliated schools followed by consideration, relationship leadership behavior, Moderate leadership behavior, casual leadership behavior, and productive leadership behavior. There were statistically significant relationships at the .05 and the predictive power of the equation on the motivation of teacher’s performance under Sarasas Affiliated Schools was 46.60 percent.

From the results of this research, administrators should develop themselves to have behaviors suitable for being administrators, namely praising teachers who perform well and achieve goals. Always advising on new methods and encouraging teachers to be creative. Try to get your co-workers satisfied rather than motivated yourself. In order to operate within the educational institution and achieve the goals efficiently and effectively. Administrators should treat all teachers equally. have the ability to resolve conflicts, and administrators attach importance to the concept of every teacher.

MANAGERIAL INNOVATION OF REAL ESTATE ENTERPRISES AFTER CORONA VIRUS PAN EPIDEMIC CRISIS PRACHUABKIRIKHAN PROVINCE

Thu, 28 Dec 2023 00:00:00 +0700

This research aimed to 1) study Managerial Innovation of Real Estate Enterprises after Corona Virus19 pan Epidemic crisis Prachuabkirikhan Province. 2) study correlation between Managerial Innovation of Real Estate Enterprises with managerial Innovation factors. 3) study an appropriate approached of managerial Innovation in Real Estate Enterprises after crisis of Corona Virus pan Epidemic.

This was mixed methodology, Qualitative research apprised with 17 key informants in depth interview. Analytical data was thematic analysis. Quantitates research, 400 consumers, entrepreneurs and real estate personnel were sample of this research. Questionaries were data collection tools. Statistical analysis were percentages, mean, standard deviation, t test ANAOVA F Pearson correlation and Multiple regression.

Major results were as follows; 1) Managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis Prachuabkirikhan Province were high level. 2) correlation between managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis with managerial Innovation factors were statistical positive correlation. 3) Managerial Innovation factors could forecasted managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis at 39.0 %, meanwhile appropriate approach were consist of Political, Economic Social and Technology law and ecology context factors ,component of Innovation organization factors ,Innovation Process factors Innovation marketing factors ,and strategic management.

FACTORS ORGANIZATION ADMINISTRATION AFFECTING THE POTENTIAL DEVELOPMENT OF FOOD SUPPLEMENT BUSINESS ENTREPRENEURS IN BANGKOK

Pattraree Rungchaipatna, Chandej Charoenwiriyakul — Thu, 28 Dec 2023 00:00:00 +0700

This research aims to 1) study the potential development of supplement business entrepreneurs and organizational management in Bangkok.2) Compare the potential development of food supplement business entrepreneurs in Bangkok area classified by personal factors and 3) study the organizational management factors affecting the potential development of supplement business entrepreneurs in Bangkok area. The questionnaire was used as a tool to collect information from 260 Thai food supplement business entrepreneurs used descriptive statistics, t-test, F-test and multiple regression analysis. The results of the research were as follows: 1) The development of potential entrepreneurs in the supplement business in Bangkok was at a high level. When considering each aspect, it was found that it was at a high level, sorted as follows. The self-management team, the relevance of the employees, the overall quality management. At the moderate level, including Integrated technology and organizational learning2) Respondents with different educational levels had different potential development of supplement business entrepreneurs in Bangkok. Gender, age, and income were not different; and3) Organizational management factors, organizational structure, system, management style, personnel, and shared values affect the development of food supplement entrepreneurs in Bangkok. By the results of this research, business operators in industries related to the supplementary food business or businesses in the same supply chain can be used as a guideline for formulating policies for organizational development to have higher potential in order to support internal competition and the speed of current change.

THE STUDY PLATFORMS AND APPLICATIONS THAT MEET THE NEEDS OF PEOPLE AND THE ELDERLY IN CASES OF ILLNESS

Kitkamon Maitree — Thu, 28 Dec 2023 00:00:00 +0700

The research Study platforms and applications that meet the needs of people and the elderly in cases of illness have a purpose To study the health platform model to meet the needs of the people and the elderly. To determine guidelines for developing a health platform to meet the needs of the people and the elderly. by collecting a quantitative questionnaire With a sample of 400 samples, divided into general people aged 20 years but not over 60 years, 300 people and 100 elderly people aged 61 years and over, it was found that the influencing factors studied the platform and application model. The level that responds to the needs of the people and the elderly in case of personal illness is gender, age, occupation and monthly income. And the factors influencing the study of the platform and the application that respond to the needs of the people and the elderly in sick cases in terms of illness case behavior are the average rate of illness per year, the average cost of treatment. per year and place of treatment.

THE RELATIOHSHIP BETWEEN MODERN MARKETING STRATEGIES AND THE PURCHASING BEHAVIOR OF PROCESSED HERBAL PRODUCTS THROUGH ONLINE SOCIAL NETWORKS OF GENERATION Y CONSUMERS IN PATHUM THANI PROVINCE

Purinat ํYamakanitha, Panisa Mechinda — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this study were 1) To study the purchasing behavior of processed herbal products through online social networks of Generation Y consumers in Pathum Thani Province; 2) To study the relationship between modern marketing strategies and the purchasing decision behavior of processed herbal products through online social networks of Generation Y consumers in Pathum Thani Province. A survey questionnaire was used as a tool to collect data from a sample of 400 people, statistics used in data analysis included percentages and Chi-square statistics. The results of the research found that the sample group chose to purchase processed herbal products through online social networks because they are available for trading 24 hours a day. Most of them purchased nutritional supplements for body care and purchased processed herbal products through online social networks 1 - 2 times per month. The cost per time of buying processed herbal products through online social networks is between 501 - 1,000 baht and the person who influences the purchase of processed herbal products through online social networks is Friends/acquaintances and their opinions on modern marketing strategies as a whole and the behavior of purchasing processed herbal products through online social networks of consumers in Pathum Thani Province are not significantly related at the .05 level.

FINANCE-SPECIFIC DETERMINANTS OF MERGERS AND ACQUISITIONS-TYPE FDI: FIRM-LEVEL ANALYSIS FOR THAILAND

BENJALUX SAKUNASINGHA, Hikari Ishido, Licheng Liang — Thu, 28 Dec 2023 00:00:00 +0700

This study explores finance-specific determinants that encourage domestic firms to receive foreign direct investment (FDI), especially those with a focus on mergers and acquisitions at the firm level, using firms operating in Thailand. Three main objectives of this study: to analyse whether firms receiving FDI differ from those that do not; to identify significant finance-specific determinants that make Thai companies more likely to receive foreign investment; and to explore the heterogeneity at the firm level and the impact of financial constraints. Our findings are: larger firms and younger firms draw more foreign attention and have a higher probability of receiving foreign investment, and companies with a larger amount of intangible assets attract more investment from abroad. The results point to the appropriate practical business policy of accumulating intangible assets with flexible formal/informal linkages with potential partners is key to promoting FDI. For policy implication, the government in emerging economies could secure business environment for scaling-up of business operations so that FDI is further promoted; also, the government could facilitate nurturing of firm-level intangible assets. On managerial implications, business companies in emerging countries could act on such government policies to pursue scaling-up of business activities based on intra company intangible assets.

A STUDY ON GEN Y CONSUMERS’ ONLINE PURCHASE INTENTION OF ORGANIC FOOD IN HO CHI MINH, VIETNAM

Prasit Wacharachaisophonsiri — Thu, 28 Dec 2023 00:00:00 +0700

This research aims to examine factors influencing Gen Y consumers’ online purchase intention of organic food in Ho Chi Minh, Vietnam. The conceptual framework contains key variables including reasons against organic food purchase, health consciousness, reasons for organic food consumption, attitudes, social influence, perceived risk, and online purchase intention. This study applied quantitative approach to distribute the questionnaire to 500 respondents. The sampling techniques are judgmental sampling, convenience sampling and snowball sampling. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were applied to analyze the data. The findings were that attitudes are significantly influenced by reasons against organic food consumption, reasons for organic food consumption and health consciousness but not by social influence. Furthermore, Online purchase intention is significantly influenced by reasons against organic food consumption, reasons for organic food consumption and attitudes but not by perceived risk. The study sheds light on the Vietnamese consumers’ attitudes toward online shopping which can be useful for academic practitioners, online food retailers and marketers.

PREDICTING PURCHASE INTENTION AND ONLINE BEHAVIOR OF GRADUATE STUDENTS IN CHENGDU, SICHUAN PROVINCE, CHINA

Yiwo Chen — Thu, 28 Dec 2023 00:00:00 +0700

This paper investigates the online purchase intention and behaviors of graduates in Chengdu, Sichuan Province, China. The conceptual framework determines the relationship between seven variables; perceived value, perceived risk, trust, satisfaction, service quality, purchase intention, and behavior. The researcher applied the quantitative method of distributing the questionnaire to 500 graduate students (Master’s and Doctor’s) from Sichuan University, Xihua University, and Ginkgo Hotel Management College. The methods used are judgmental, stratified, and convenience sampling. Before the data collection, the item-objective congruence (IOC) was approved at 0.6 or over. The Cronbach’s Alpha reliability test was accepted at 0.7 or above. The statistical analysis mainly includes Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). The results revealed the significant effect of perceived value, perceived risk, trust, and satisfaction on purchase intention. Furthermore, purchase intention significantly relates to behavior. Nevertheless, the relationship between service quality and purchase intention is insignificant. The findings help marketers to analyze customer needs and make more accurate strategic decisions based on customer behavior outlook.

INFLUENCING FACTORS OF SWITCHING INTENTION AND INTENTION TO USE PERSONAL CLOUD STORAGE SERVICES AMONG GRADUATES IN HANGZHOU, CHINA

Pan Li — Thu, 28 Dec 2023 00:00:00 +0700

In China, cloud service leaders such as Alibaba and Tencent provide enterprise-level cloud storage services. At the same time, only a small number of suppliers concentrate on personal cloud storage services (PCSS), and China's most popular PCSS is Baidu Cloud. Therefore, this study investigates the factors influencing switching intentions and intention to use personal cloud storage services, including perceived ease of use, perceived usefulness, perceived risk, attitude, switching cost, intention to use, and switching intention. The data were collected from 517 graduate students using judgmental, stratified random, convenience, and snowball sampling. The item-objective congruence (IOC) and Cronbach's Alpha of the pilot test were approved before the data collection. Afterward, this study applied confirmatory factor analysis (CFA) and structural equation modeling (SEM). The results show that perceived ease of use significantly impacts perceived usefulness. Perceived usefulness, perceived ease of use, and attitude significantly affect intention to use. The perceived risk significantly affected the switching intention. Finally, switching cost and perceived usefulness significantly affect the switching intention.

INFLUENCING FACTORS OF DATA REUSE INTENTION OF SOCIAL SCIENCE RESEARCHERS: A STRUCTURAL EQUATION MODELING APPROACH

Xiang Chena, Poonphon Suesaowaluk — Thu, 28 Dec 2023 00:00:00 +0700

This research aims to explore the influencing factors of data reuse intention of 500 social science researchers in Sichuan, China. Based on the theory of planned behavior (TPB), technology acceptance model (TAM), and extended technology acceptance model (ETAM), this study constructs a research model based on information quality, service quality, subjective norms, data repositories, perceived effort, and intention to reuse data. This quantitative study employs sample techniques, using purposive, quota and convenience sampling. Confirmatory Factor Analysis (CFA), and Structural Equation Model (SEM) were used to analyze the data and examine the research hypotheses. Results show that all hypotheses were approved, except the relationship between perceived ease of use and perceived usefulness. In conclusion, all significant factors should be intervened in the early stage of data sharing and reuse to facilitate the smooth development of data sharing and reuse in the later stage.

DETERMINING SIGNIFICANT FACTORS OF YOUNG CONSUMERS’ ATTITUDES AND PURCHASE INTENTIONS OF WINE IN SICHUAN, CHINA

Yu Zhang — Thu, 28 Dec 2023 00:00:00 +0700

China has become a world leader in wine consumption, especially for wines imported from traditional wine-producing countries and domestically produced in China. Thus, this study determines the factors of quality perception, health benefits, emotional assessment, beliefs, and outcome evaluation influencing young consumers’ attitudes and wine purchase intention in Sichuan, China. This quantitative study obtained data for analysis by distributing questionnaires to the target population. The index of Item–Objective Congruence (IOC), pilot test, Confirmatory Factor Analysis (CFA), and Structural Equation Model (SEM) were methods utilized to analyze the data and test the research hypotheses proposed. Results show that health benefits, emotional assessment, and attitude significantly influence purchase intention. Outcome evaluation, health benefits, and beliefs significantly influence attitude. However, Quality perception has no significant influence on purchase intention, and the relationship between emotional assessment and attitude is not supported. In conclusion, wine makes enterprises and distributors should focus on customers’ health benefits, emotional assessment, beliefs, outcome evaluation of wine attitude, and purchasing intention.

INVESTIGATION ON THE USE BEHAVIOR OF MOBILE VIDEO APPS AMONG GEN Z STUDENTS IN CHONGQING, CHINA

Ran Wei — Thu, 28 Dec 2023 00:00:00 +0700

Mobile video applications have a second opportunity because of their convenience, real-time, and distance-free features. This research explores the factors that influence the use behavior of mobile video apps among generation Z in Chongqing, China. These factors are determined by perceived ease of use, usefulness, social influence, habit, facilitating conditions, behavioral intention, and user behavior. The researchers used quantitative research methods and non-probabilistic sampling as sampling tools. A total of 500 science college students studying and using mobile video apps in Chongqing, China, were invited to participate in the study. In this research, structural equation models (SEM) and confirmatory factor analysis (CFA) were used to model fit, reliability, and validity. The results show that perceived ease of use, social influence, and habit significantly affect the behavioral intention towards use behavior.

DETERMINANTS INFLUENCING THE LEARNING SATISFACTION OF ONLINE ART EDUCATION FOR POSTGRADUATES IN PUBLIC UNIVERSITIES IN SICHUAN, CHINA

Yijian Wang — Thu, 28 Dec 2023 00:00:00 +0700

This study aims to measure determinants influencing learning satisfaction art graduates with their online education are during the COVID-19 era at public universities in Sichuan Province. The conceptual framework includes system quality, information quality, service quality, self-efficacy, perceived utility, perceived ease of use, and learning satisfaction. The investigation and research methods involve judgmental, stratified random, and convenience sampling. The target population is 496 participants who are postgraduate students. In order to analyze the data, the researcher utilized confirmatory factor analysis and structural equation modeling to evaluate the hypotheses and the relationships between the variables. The findings demonstrate that all hypotheses are supported. This study can therefore be applied to enhance students’ learning efficiency and satisfaction in Sichuan public universities’ online programs for art majors.

THE PERCEPTION OF COLLEGE STUDENTS TOWARDS BEHAVIORAL INTENTION TO USE CHAOXI ONLINE LEARNING PLATFORM IN CHENGDU, CHINA

Xiaoli Liu — Thu, 28 Dec 2023 00:00:00 +0700

The use of online learning in higher education after the decline of COVID-19 has been debated. This quantitative study investigates factors impacting students’ behavioral intention to use Chaoxi online learning platform in Chengdu, China. The questionnaire was distributed to 500 third-year students from three selected colleges in Chengdu. The sampling methods are judgmental, stratified random, and convenience sampling. The study was measured with the index of item-objective congruence (IOC) and pilot test (n=50) to ensure content validity and construct reliability. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were the main statistical tools. The results showed that perceived ease of use significantly impacts perceived usefulness. Perceived usefulness and subjective norms significantly impact attitude. Subjective norms, self-efficacy, and attitude significantly impact behavioral intention towards use behavior. Nevertheless, perceived ease of use and self-efficacy directly impact attitude but not significant.

BITCOINS: MONEY OF THE FUTURE?

Witaya Pintong — Thu, 28 Dec 2023 00:00:00 +0700

Cryptocurrencies, one of which is Bitcoin, are becoming widely popular among investors reflecting the new generation and hoping for higher returns than investing in traditional investments. One of the factors attracting people to invest or accumulate Bitcoin is because they believe that Bitcoin is money that could even be the money of the future. This article seeks to investigate whether Bitcoin is money and can act as a substitute for fiat money globally.

This article shows that the volatility of Bitcoin prices calculated as a percentage CV of moving standard deviation is quite high compared to fiat money like the US Dollar and Thai Baht around 8.24 to 11.32 times from 2014 to 2023. This attribute hinders Bitcoin from performing the function of money as a medium of exchange. Such high volatility of Bitcoin also hinders Bitcoin's ability to function as a store of value. As for a unit of account function of money, the small unit of bitcoin that is a million times smaller than its base unit compared to regular fiat money makes it inconvenient to use bitcoin in real-life trading activities and for accounting.

In conclusion, this points out that Bitcoin could not meet the three money functions qualification, Bitcoins, therefore could not perform well as money for now even for the future.

FACTORS INFLUENCING EMPLOYEE PERFORMANCE: A CASE OF FANGGUANG (BEIJING) INTERNATIONAL EXHIBITION SERVICE CO., LTD.

Hongsheng Yin, Poompichai Tarndamrong — Thu, 28 Dec 2023 00:00:00 +0700

The objective of this study were (1) To study the direct influence of perceived organizational support on the performance of employees of Fangguang (Beijing) International Exhibition Service Co., Ltd. (2) To study the direct influence of motivation factors on the performance of employees of Fangguang (Beijing) International Exhibition Service Co., Ltd. and (3) To study the influence of perceived organizational support and motivation factors on the performance of employees of Fangguang (Beijing) International Exhibition Service Co., Ltd. through job satisfaction. The sample use in this study was 360 employees of Fangguang (Beijing) International Exhibition Service Co., Ltd., used the criteria of Hair, Black, Babin and Anderson (2010), convenience sampling. Tool use to correct data was a set of questionnaires. Statistics used in data analysis were frequency, percentage, mean, standard deviation and use partial least squares structural equation modeling (PLS-SEM) with Adanco program. The result found that motivating factors and perceptions of organizational support had a statistically significant influence on employee performance at the level of .000, and that motivating factors had a positive influence on employee's career satisfaction. Statistically significant at the .000 level.

THE SCIENCE TEACHING TECHNIQUES FOR BASIC EDUCATION LEARNERS IN THE 21ST CENTURY

Natta Rattanapanya, Warisanan Dechpanprasong, Manoonpong Chaiyaphan — Thu, 28 Dec 2023 00:00:00 +0700

The main objective of this article is to present a technique for organizing science teaching and learning activities for basic education students in the 21st century that is obtained from the synthesis of 3 types of teaching and learning models. There are Problem-based learning (PBL), Project-based learning, and Inquiry-based learning : 5Es) which can be defined as a science learning process that corresponds to the 21st century for learners at the basic education level and which has 9 steps: Step 1 explores students' interests; Step 2 determine the issues of interest to study; Step 3 determine the definition or details of the issues studied; Step 4 study and select methods for studying the issues; Step 5 study plan; Step 6 execute the study according to the plan; Step 7 analyze and conclude study results; Step 8 present study results to the whole class; and Step 9 apply knowledge or experience to develop oneself and society.

PARTICIPATION OF INNOVATIVE TOURISM COMMUNITY

Bundit Saowapaporn, Suphitcha Petchsodsai — Thu, 28 Dec 2023 00:00:00 +0700

The purpose of this academic article is to investigate the creative methods in which the tourist community participates. Based on relevant research and document synthesis techniques, the following four primary parts consist of 1) Elevating according to community tourism concepts and theories, 2) behavior toward tourist experiences, 3) participation-building concepts and processes, and 4) innovation ideas and theories. The research findings indicated that local tourism. It examines nature, society, and culture. Local customs and ways of life, tourism destinations, financial structures, and equitable income distribution. Employ people from the neighborhood. Additionally, observing the posture, voice, and facial expressions of tourists as well as their personality qualities. depending on one's level of satisfaction with the decision-making process in the face of negative personal, familial, or social influences. Furthermore, involvement in the community is crucial. have researched collaborative brainstorming make use of your experience to help the community by participating in the process for long-term, sustainable success. For this reason, innovation is quite significant. Considering that it is producing anything entirely new or something evolved from something that was already existing. For products and services to be more contemporary and practical. Therefore, when putting the concept in practice and may be used effectively in a tangible method It is advantageous to examine the involvement of the Nawatwithi tourist community in order to be able to compete in today's highly competitive market.

DEVELOPMENT OF A RESEARCH CONCEPTUAL MODEL ON RETAINING ASEAN MIGRANT LABOR (FROM MYANMAR CAMBODIA AND LAOS) AFTER THE CORONAVIRUS PANDEMIC

Duangporn Kongpikul — Thu, 28 Dec 2023 00:00:00 +0700

This article paper is aimed to review the literature about retaining ASEAN migrant labor after the Coronavirus Pandemic (COVID-19) which appeared in retaining migrant labor research and academic papers. After reviewing the literature, a development conceptual model will be applied in collecting data on enterprises that hire ASEAN migrant labor (from Myanmar Cambodia and Laos) in Thailand. The result of the literature reviewed shows the research conceptual model in retaining ASEAN migrant labor comprised of recruitment and selection labor, training in teamwork skills, maintaining occupational health and safety, improving the quality of work life for labor, managing payment and welfare programs and motivating morale and encouragement at work. These six factors were expected to correlate with job satisfaction and retention probability of labor in enterprises. Lastly, this research conceptual model will be arranged for research methodology design and collection of data in the next steps.

FAMILY SUPPORT FOR ELDERLY IN THAILAND

Suwannee ๋Jariyaporn — Thu, 28 Dec 2023 00:00:00 +0700

Population aging is a worldwide phenomenon occurring this decade.The growth of urban communities and economic changes result in changes in lifestyles. Work migration caused the social structure.The nature of extended families that live together for many people has changed to nuclear families; consisting of only parents and children. Less family activities As a result, the elderly have to live alone. Family relationships deteriorate, lack of care and attention from children and families in terms of physical, mental, emotional, social and economic aspects.

The family is considered the main and important support system to response the needs of the elderly in their daily lives. Create good relationships between each other in the family will make the elderly truly happy and also be an expression of love and emotional attachment for the children. It is also an opportunity for the children to support and care for the elderly based on gratitude. Therefore, the government should give importance to and encourage families and all sectors to work together to seriously care for the elderly on an ongoing basis.

Keywords: Elderly, Aging support, Family support