พัฒนา ว., & ทิพย์จำนงค์ อ. (2020). BRAND EQUITY AFFECTS THE PURCHASE DECISION OF SONGKHLA OTOP PRODUCT. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences, 12(23, January-June), 63–72. retrieved from https://so04.tci-thaijo.org/index.php/swurd/article/view/244103