พัฒนา ว.; ทิพย์จำนงค์ อ. BRAND EQUITY AFFECTS THE PURCHASE DECISION OF SONGKHLA OTOP PRODUCT. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences, Bangkok, Thailand, v. 12, n. 23, January-June, p. 63–72, 2020. Disponível em: https://so04.tci-thaijo.org/index.php/swurd/article/view/244103. Acesso em: 1 oct. 2026.