Sattavorn, Sansoen, and Rungarun Khasasin. “An approach to adapt Japanese hospitality Omotenashi to homestay business in Sukhothai Province”. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences 17, no. 1, January-June (June 13, 2025): 1–16, Article 266834. accessed August 31, 2026. https://so04.tci-thaijo.org/index.php/swurd/article/view/266834.