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พัฒนา ว, ทิพย์จำนงค์ อ. BRAND EQUITY AFFECTS THE PURCHASE DECISION OF SONGKHLA OTOP PRODUCT. SWRD. J. Humanit. Soc. Sci. [internet]. 2020 Jun. 30 [cited 2026 Sep. 24];12(23, January-June):63-72. available from: https://so04.tci-thaijo.org/index.php/swurd/article/view/244103