Chaiya P, Dispanya E- orn. SERVICE QUALITY MANAGEMENT IN RELATION TO SUFFICIENCY ECONOMY PRINCIPLE: A COMPARATIVE STUDY OF DOMESTIC AND INTERNATIONAL HOTEL CHAINS IN MAHASARAKHAM AND KHONKAEN. SWRD. J. Humanit. Soc. Sci. [internet]. 2023 Nov. 29 [cited 2026 Oct. 11];15(30, July-December):1-17, Article 267542. available from: https://so04.tci-thaijo.org/index.php/swurd/article/view/267542