Srinakharinwirot Research and Development Journal of Humanities and Social Sciences

editorial board

2024-01-23T09:55:19+07:00

Srinakharinwirot Research and Development (Journal of Humanities and Social Sciences)

THE DIMENSIONS OF TRAVEL EXPERIENCE AFFECTING ON INTENTION TO REVISIT IN PHUKET CREATIVE CITY OF GASTRONOMY

2023-11-27T17:42:05+07:00

Gastronomic tourism is alternative tourism that attracted tourists to visit the destination. This study purposes to examine the dimensions of travel experience affecting to intention to revisit, including length of stay as a moderator and place attachment as a mediator. The study collected the data with online questionnaire from 717 international tourists who visited Phuket. The data were analyzed through confirm factor analysis and path analysis with Process Model 7. The results revealed that the four dimensions of travel experience; entertainment, escapist, education and esthetic, impacted directly on intention to revisit. Moreover, length of stay was a mediator the effect of travel experience on place attachment. In addition, place attachment was a mediator between travel experience and intention to revisit. The results could adapt to develop tourism in the destination.

SERVICE QUALITY MANAGEMENT IN RELATION TO SUFFICIENCY ECONOMY PRINCIPLE: A COMPARATIVE STUDY OF DOMESTIC AND INTERNATIONAL HOTEL CHAINS IN MAHASARAKHAM AND KHONKAEN

2023-08-24T13:53:37+07:00

The study aimed to compare the domestic and international hotels’ service quality management in relation to Sufficiency Economy Principle (SEP) in Mahasarakham and Khon Kaen provinces, which is critical for the service quality improvement of the hotels with regard to the SEP in order to normally run their business performances, particularly when encountering with COVID-19 situations. Besides, it is a qualitative research using a semi-structured interview purposively with 2 hotel managers and 2 specialists and event organizers who are policy makers of the two research sites for a total of 8 key informants. A pattern-matching technique was used for the data analysis. The findings revealed that the accommodation and in-room service quality of the domestic hotel in Mahasarakham can sufficiently satisfy most customers due to its value for money and reasonable prices which meet the customers’ expectation, whereas the services of the front of the house and concierge, food and beverages, and safety and environmental management and the quality of employees are not yet considered at an international standard and cannot be sufficiently satisfied, but there are some possibilities to be improved according to the SEP. Regarding the international hotel in Khon Kaen, overall service quality was managed at a sufficient level; the hotel conventions and meeting rooms are mostly satisfied at an international standard because they are totally certified by both Thailand and ASEAN MICE Venue Standards (TMVS-AMVS), followed by accommodations and in-suite services, food and beverages; however, both hotels have a similar constraint of employees’ international quality and knowledge. The issues of moderation, reasonableness, self-immunity, morality, and knowledge are discussed to implement the SEP in both theory and practice.

THE QUALITY OF LIFE AMONG MAHIDOL UNIVERSITY’S UNDERGRADUATES AT SALAYA CAMPUS

2023-11-27T17:56:24+07:00

This study is a quantitative research with the objectives to study and compare the quality of life among Mahidol University’s undergraduates at Salaya Campus. The samples are Mahidol University’s undergraduates who study at Salaya campus of the Academic Year 2020. Taro Yamane method was applied to calculate the sample size from the population number of 6,681 resulted in 707 subjects randomly selected using the stratified random sampling method in accordance with the proportion of the population in each group of the studying subject. Questionnaires were used to collect the information divided into two parts: 1) the demographic information including: gender, group of the studying subject, year of study, cumulative Grade Point Average (GPA), monthly allowance, and accommodation during study; 2) the quality of life level in five aspects based on the concept from Hendershott, Wright, and Handerson. The questionnaire’s reliability is 0.97 assessed using Cronbach’s alpha-coefficient. The demographic information was analyzed using frequency and percentage, and the levels of the students’ quality of life were analyzed using mean and standard deviation. The study found that the overall quality of life level of Mahidol University’s undergraduates at Salaya campus is at a good level. The results for the study of each aspect of the quality of life revealed that the academic, accommodation, interpersonal relationship, and the university’s services are all at good levels. However, the result for the social life aspect is at the medium level. The comparative study of the students’ quality of life level with each aspect of the demographic information were analyzed using the t-Test and One-Way ANOVA method. Then, the Scheffe Post Hoc Comparison method was applied to analyze the significant differences found. The study found that students with different year-of-study, group of learning subjects, cumulative GPA, and accommodation during the study resulted in different levels of their quality of life with the significance at 0.05. The different gender and monthly allowance did not affect the undergraduates’ quality of life. Academic institutions should provide support for the quality of life in accordance to the needs of all groups of students and the changes in society, economics, and technology especially the activities of the social life aspect.

SOCIAL MOBILITY, RECONSTRUCTION, AND OVERLAP OF KATHOEY’S TERRITORY: A CASE OF THAIILAND AND GERMANY

2023-11-27T18:12:24+07:00

The objectives of this article were to: 1) analyze the social mobility and the reconstruction of resettlement communities which comprised of the physical, social, cultural, and imaginary of the Kathoey’s cabaret performers, and 2) analyze an overlap of the complex components of resettlement communities of the Kathoey’s cabaret performers. By applying the research methodology of the constructionism grounded theory by Kathy Charmaz, the data was collected by in-depth interviews with 23 target groups of Kathoey’s cabaret performers in Thailand and Germany. The content analysis was used for data analysis base on interpretation and construction to summarize ideas into new concept. The results of the study were as follows: 1) The social mobilities and reconstruction of the Kathoey’s territory were related to the government policy as well as changes occurred within social life of Kathoey. In 1967, the collective social mobility occurred on the physical territory of Bangkok. The state’s announcement of new tourism policy in Pattaya City in 1967-1972 increased the dramatically growth of Pattaya. To becoming a modern tourist city, new business investments drew massive interest from Bangkok investors. This change stimulated large groups of Kathoey to move in Pattaya. In 1974 a new style of cabaret show was opened for the first time. To support the service policy according to the National Economic and Social Development Plan No. 3., the shows drew attention from both local tourists and the international ones. During 1961-1989, some Kathoey migrated to Germany because they want to search for the “better life”. The new flexible policy for migrants of the German government during the Cold War period allowed convenient immigration for several Kathoey migrants, 2) After resettlement, there was overlapping of the Kathoey’s territory over the physical habitat. These could be divided into 3 dimensions, society, culture, and imaginary. They flow and change because of a model of relationship beyond the boundary among Kathoey members. This study concluded that there was strong evidence of relationship between changing in the state policy and forms of social mobilities. Moreover, the pattern of migrations was beyond boundary and showed the overlapping of complex structure and social interactions.

VIOLENCES IN JITTIRAIN'S YAOI NOVELS

2023-11-27T18:18:50+07:00

The purpose of this article is to analyze Violences in JittiRain's yaoi novels, 2 stories, namely. Rie Dieng Sa and Akhnay. The research shows four types of violence are 1) physical violence, 2) sexual violence, 3) psychological violence and 4) violence that consists of neglect and detention. The violence within both novels doesn't happen just once, but it repeatedly occurs until it causes subsequent effects on the characters are changing negatively, moody and furious and other abnormal symptoms such as depression and suicide. The writer displays six ways to healing violent wounds are 1) giving them love, 2) showing sympathy, 3) helping from people around them, 4) giving them occasion, 5) accepting the truth and 6) forgiving.

GUIDELINES FOR VOCATIONAL EDUCATION MANAGEMENT FOR PEOPLE WITH MOBILITY DISABILITIES OF PUBLIC AND PRIVATE VOCATIONAL SCHOOLS IN THAILAND

2023-10-02T14:43:53+07:00

The purpose of this quantitative research was to study the expected conditions and to propose guidelines for the management of vocational education for people with mobility disabilities in public and private vocational schools in Thailand. The sample group consisted of executives at the level of director or deputy director of each educational institution, representing 275 public and private vocational schools. There were 6 issues in the questionnaire, and the data was analyzed by descriptive statistics. It was found that the expected conditions of vocational education management for people with mobility disabilities were at a high level in the aspects of personnel, management, curriculum/ teaching contents, and healthcare/health. Another result was that location/classroom/environment and facilities were at a moderate level. Guidelines for the management of vocational education for people with mobility disabilities emphasis should be placed on a classroom environment that is conducive to learning and on the inclusive education of people with mobility disabilities in the ordinary classroom. Personnel in educational institutions should have a positive attitude towards people with disabilities. Preventing dignity lessening and treating all students equally are important, including setting up a committee or assigning a person to be responsible for teaching and learning management. Educational institutions should regulate teaching methods for teachers to enable people with mobility disabilities to gain access to course contents like other learners. It is important that people with mobility disabilities get treatment /referral quickly and safely when they have an accident.

TEACHERS’ PERCEPTIONS AND TEACHING TECHNIQUES USING STUDENTS’ MUSIC PREFERENCES FOR INSTRUMENTAL CLASSES: A CASE STUDY OF BANGKOK MUSIC AND DANCE ACADEMY

2023-11-27T18:25:57+07:00

The research aimed to 1) study teachers’ perceptions on student’s music by specific factors such as music characteristics, familiarity, age, gender, mood, social influences, and nationality. 2) collect teacher’s teaching techniques on students’ music preferences and summarize their teaching methods through specific factors. This qualitative research gathered data through semi-structured interviews with 12 instrumental teachers at Bangkok Music and Dance Academy (BMDA). The key-informants were selected by using purposing sampling. The findings revealed the teachers’ perceptions and teaching techniques on students’ music preferences followed the 7 factors of music preferences that were 1) Musical Characteristics: musical characteristics of students’ music preferences can be summarized from complexity, tempo, and favorite style. Teacher would give enough information about music styles for students to have better understanding in the styles and song they prefer. 2) Familiarity: Listening to the song frequently or repeatedly can gradually change student’s musical preferences. So, modal performance (imitation) would be one of the clear teaching techniques. 3) Age: The different ages of the group have clearly different taste of music and different way to teach by teachers own selves. 4) Gender: There are no different music preferences and teaching techniques between male and female students. 5) Mood: Most Teachers strongly believed that, student’s moods do not affect their students’ music preferences. However, students’ mood is able to affect their lessons. Therefore, sometimes, the relationship between teacher and students is important and the teacher needs to be a persuader or a negotiator. 6) Social influences: It is one of the strong factors that can affect the taste of students’ music preference. Also, teachers should include student’s favorite trendily repertoires in their lesson. 7) Nationality: The factor of nationality can be affected by students’ musical preferences because the way of teaching and materials are different from each country. Understanding different cultures from different countries would be helpful to teach students from different countries. Finally, teachers can use students’ music preferences as a teaching tool such as using students’ favorite pieces as a repertoire for repetition, imitation, learning different tastes of music, and using social media in order to engage in music learning. The teachers should know student’s music preferences, their appropriately selected repertories, and then prepare appropriate lesson plan.

THE YOUTH AND THE SITUATION OF DRUG PROBLEMS IN THE MUNICIPAL AREAS A CASE STUDY OF THE MUNICIPAL AREAS IN THE LOWER NORTHERN REGION

2023-11-27T18:35:30+07:00

This research on ‘The Youth and the Situation of Drug Problems in the Municipal Areas, A Case Study of the Municipal Areas in the Lower Northern Region’ has the objectives to study spatial problems and the drug situation that affect the youth in the municipal areas in the lower northern region. The researcher was conducted with a quantitative research method by using a questionnaire as a tool to indicate the responses from the sample group of 900 youth in the municipal areas in the lower northern region. The research results were divided into 4 areas: 1. Attitudes of youth towards drugs in the municipal areas in the lower northern region. 2. The assessment of risk areas for drug problems 3. Experiences and impacts related to drugs among youth in municipal areas in the lower northern region. Suggestions in the research: 1. The findings in this research can be applied in improving the operations including enhancing efficiency and effectiveness of prevention and suppression of drug-related youth problems in municipal areas in the lower northern region to be strengthened with effective implementations. 2. The findings can be used as a database for identifying the theoretical and operational solutions of drug-related youth problems for both youth and related people.

MOTIVATION AND SOCIAL SUPPORT RELATED TO SELF-DIRECTED LEARNING IN EARLY ADULTS IN NON-FORMAL EDUCATION

2023-11-27T18:45:08+07:00

This thesis aimed to compare The Self Directed Learning of Early Adults in Non-Formal Education and classify according to minor variables such as degree, gender, marital status and income to study about relations between motivation and social support with Self Directed Learning of Early Adults in Non-Formal Education and to predict about Self Directed Learning by using motivation and social support of Early Adults in Non-Formal Education. For the Classification of minor variables, the participants in the study were 428 Early Adults in Non-Formal Education, randomly selected and classified into degree and gender. The stratified random sampling method, t-test, Pearson's product moment correlation coefficient and multiple regression analysis were utilized. Results of study were as follows (1) Early Adults in Non-Formal Education in higher class had Self Directed Learning more than those who were in lower class. The results were statistically significant at the .05 level. (2) Self Directed Learning of Early Adults in Non-Formal Education who had sufficient income was higher than those who had insufficient income. (3) Motivation that consisted of Vocational Motivation, Self – Development, Social Motivation and Social Support that consisted of Emotional Support, Appraisal Support, Information Support and Instrumental Support had positive relations with Self Directed Learning at the .01 level of significant (4) Motivation had consisted of Vocational Motivation, Self – Development, Social Motivation and Social support that consisted of Emotional Support, Appraisal Support, Information Support and Instrumental Support. were able to predict Self Directed Learning of Early Adults in Non-Formal Education at 34.9 percents. Variable that could firstly predict Self Directed Learning was Self – Development and secondly was Appraisal Support.

THE ESTIMATION OF MOMENT-BASED PRODUCTION FUNCTIONS AND SIMULATIONS OF FUTURE CLIMATE CHANGE IMPACTS FOR ECONOMIC CROP OF THAILAND

2023-11-27T18:50:41+07:00

The purpose of this study is to estimate moment-based production functions and simulate the impact of climate change on Thailand's four main economic crops production, which are rice, sugarcane, oil palm,
and rubber tree. The unit root test and feasible generalized least squares are assessed to obtain reliable estimates of the moment-based production function based on panel data of crop productions and weathers from province level from 1989 to 2018, combined with climate change projection data for 2030, 2040, and 2050. The findings revealed that during the growing season, the main-driven weather variables (mean temperature and total rainfall) have a significant impact on mean crop production. According to the results of a numerical simulation of the future impacts of climate change, crop mean production for rice, oil palm, and rubber tree is expected to decrease by 0.34 to 2.74 percent, 11.96 to 41.17 percent, and 29.89 to 59.71 percent, respectively. Crop production variance and skewness vary across regions and climate change scenarios.

THE RELATIONSHIPS BETWEEN ORGANIZATION CLIMATE AND PERSONNEL PARTICIPATION IN RISK MANAGEMENT IN GOLDEN JUBILEE MEDICAL CENTER

2023-11-27T18:56:12+07:00

The objectives of this research were 1) to study the organizational climate of Golden Jubilee Medical Center of Mahidol University 2) to measure the level of participation in risk management Golden Jubilee Medical Center 3) to study the relationship between organizational climate and participation in risk management. The sample was 221 personnel working in the Golden Jubilee Medical Center Faculty of Medicine Siriraj Hospital. Sample were randomly selected by stratified random sampling. The study instrument was a questionnaire, divided into 3 parts. 1) Personal characteristics. 2) Climate of the organization of Golden Jubilee Medical Center 3) Participation in risk management of Golden Jubilee Medical Center. Personnel data were collected from 1-31 August 2021 and analyzed by percentage, mean, standard deviation and Spearman’s correlation. The results of the research were as follow: 1) the level organizational climate of Golden Jubilee Medical Center the overall and all factors were at a high level. 2) Golden Jubilee Medical Center personnel had their opinions on the overall participation in the risk management of the Golden Jubilee Medical Center and all factors were moderate level. 3) The organizational climate was a positive correlation with participation in risk management of the Golden Jubilee Medical Center that statistical significance level of 0.05.

THE USE OF LEAN SIX-SIGMA FOR QUALITY IMPROVEMENT IN CLINICAL UNIT TO PROMOTE ORGANIZATION OBJECTIVES

2023-11-27T19:01:45+07:00

The purpose of this research were 1) to develop a model of patient care process development based on the Lean Six Sigma concept 2) to study the results of using the Lean Six Sigma concept of patient care process development model. Research and Development (R&D) was used in this study. The study area was the out-patient department 1 Golden jubilee Medical center. During October 2019 - September 2020. The samples of the study were 29 hospital personnel/staff by specific selection and 335 patients/customer by randomized grouping. The researcher uses data collection methods by mixing methods. Data were collected by tools: a personnel/staff and patients/customer questionnaire before and after implementing, incidence and agency income record form. Data were analyzed by percentage, mean, standard deviation, t-test, and content analysis. The results of the study could be concluded as follows: 1. The LEAN Six –Sigma for Quality Improvement in Clinical unit model consisted of 1) I: Identify Value is to identify the value of the organization that reflects the organization, 2) D: Define is defines the key processes of the organization, 3) M: Measure is a tool design and the method of measurement and evaluation, 4) A: Analysis is the analysis of results with statistics, 5) I: Improve is the improvement and debugging, 6) C: Control is control the standard. 2. The results of The LEAN Six –Sigma for Quality Improvement in clinical unit model found that 1) Customer satisfaction scores were higher after using the model at .05 level of significance. 2) Care provider satisfaction scores were higher after using the model at .05 level of significance 3) There was an increase in the mean percentage of patients who had scheduled appointments within 30 minutes after utilizing the model. The number of reported incidents and complaints has decreased. In addition, the agency's revenue increased.

PREDICTION OF HEALTH PREVENTIVE BEHAVIOR CONCERNING COVID-19 IN PUBLIC OF UNDERGRADUATE STUDENTS

2023-11-27T19:06:35+07:00

This quantitative research in terms of correlational study aimed at investigating the important predictors of health preventive behavior concerning Covid-19 in public (HBP). Samples were undergraduate students in junior and senior levels from 4 universities. In each university, students from two types of faculties, which were health relating faculty and non-health relating faculty with a total of 672 students using a multi-stage random sampling method. The measurement qualities of each questionnaire were tested and examined by a group of experts and statistical approaches. The reliability of each measure ranged between 0.713 and 0.847. The regression analysis revealed all 10 psychological and situational factors yielded predictive power of 50.70% in the total group with the important predictors, namely, internal locus of control concerning Covid-19 prevention, need for achievement concerning Covid-19 prevention, behavioral intention, perceived behavioral control, and an affective component. In addition, male students were the at-risk group of the HBP. They should be trained to be prepared for enhancing HBP. Creating curriculum or integrating content about behavioral intention, social norm, and internal locus of control concerning Covid-19 prevention in order to encourage this health preventive behavior in public.

THE SPEECH ACTS AND THE COMMUNICATION STYLES TO CREATE AWARENESS AND RECOGNITION BY APPEALS IN THE COVID-19 CRISIS: A CASE STUDY OF THE LINE APPLICATION “MOR PROM”

2023-11-27T19:15:25+07:00

The objective of this research was to analyze the type of speech and communication styles to create awareness and recognition by appeals in news announcements issued in the LINE application "Mor Prom" during the Covid-19 crisis. The announcements used for the above investigation were dated between July 12 to October 12, 2021, comprising of a total of 49 announcements. Three types of verbal speech acts were observed under this investigation. The most common type of speech act was 1) The Directive Speech, which was divided into three sub-types including Recommend Question and Invite Speeches. 2) The Representative Speech which was used for Affirm purposes. And 3) The Expressive Speech, which was used for warn. Concerning the Communication Style, two types of communication styles to create awareness and recognition 1) The Rational Appeals and 2) The Emotional Appeals, to create awareness and recognition of the information. The emotional appeal was divided into four sb-types including; 1) Ego Appeals 2) Sensory Appeals 3) Fear/Anxiety Appeals and 4) Warmth Appeals, respectively.

EFFECT AND SATISFACTION TO LEARNING ACTIVITY IN PARTICIPATORY TEACHING TECHNIQUE OF NURSING STUDENT, SRINAKHARINWIROT UNIVERSITY

2023-11-27T19:22:11+07:00

The research objective of this study to development and effectiveness of learning activity in participatory teaching in the nursing research subject and including, satisfaction after participant. The research design is quasi-experiment study in the 3^rd year of nursing student 115 subjects and divided by simple random sampling into control groups (n = 57) and the experimental group (n = 58). In control group learn with traditional teaching method and experiment group learn with add learning activity in participatory teaching in extra once a week, 1-2 hours at a time. Activities include creating knowledge mappings, case studies in pair, analyzing work sheets and learning activities in groups, learning with discussion, used data analysis practices of basic statistical analysis programs used interesting research studies, summarize, reflective with respectively in each week for a total of 6 weeks. Both groups were assessed for their knowledge about statistics in nursing research before-after participation in the activity and satisfaction assessment form after participating in learning activities. Questionnaire verified index of consistency (IOC) from 3 exports equal 0.89. And reliability test of questionnaire in the knowledge part used KR-20 equal 0.82, the satisfaction part used Cronbach’s Alpha equal 0.79.
The results show that experiment group had an average knowledge score after the activity higher than before activity with significantly. When compared between groups, the experiment group had an average knowledge score higher than the control group with significantly. For satisfaction between the groups, there were no statistically significant differences.

PROBLEMS AND NEEDS OF THE STUDENT IN PHYSICAL EDUCATION BRANCH, PHYSICAL EDUCATION FACULTY AT SRINAKHARINWIROT UNIVERSITY THROUGH THE ACTIVITIES CAMPING LEARNING

2023-11-27T19:27:04+07:00

The purpose of this research was to study and compare problems and needs of the student in Physical Education Branch, Physical Education Faculty at Srinakharinwirot University through the activities camping learning. The variables were gender and parent salary. The population in this research was 86 students that learnt in the 1 semester in 2020. The sampling was the population that was selected by purposive sampling. The tools of this research was the 5 rating scales questionnaire as the 7 aspects in planning of learning, way of learning, methods of learning, topics of learning, instructor, students and place with materials of learning and evaluation of learning which the researcher constructed and developed with .97 of realibility. The data was analyzed by the statistics of percentage (%), mean (), standard deviation (S.D.) and t-test. The results were as follows; the students in Physical Education Branch, Physical Education Faculty at Srinakharinwirot University, male and female, lower and upper salary were at lowest level of the problems through the Activities Camping Learning almost subject and were at highest level of the needs through the Activities Camping Learning in overall and each aspect; the students in Physical Education Branch, Physical Education Faculty at Srinakharinwirot University, different gender and salary of the parent, in overall and each aspect were not significantly different; and the students in Physical Education Branch, Physical Education Faculty at Srinakharinwirot University, between the problems and needs through the activities camping learning were significantly different. Suggestions from the research were that the budget should be allocated more for camping and should students' needs in the teaching and learning of camp activities were used as guidelines for further development of teaching and learning in camp activities.