Srinakharinwirot Research and Development Journal of Humanities and Social Sciences

editorial board

2026-06-30T16:25:37+07:00

Language Strategies for Expressing Humor in The Program “PPG The Next Level”

2024-06-17T20:34:04+07:00

The purpose of this article is for study linguistic strategies for expressing humor in Thai television program named “PPG The Next Level”. The data were collected from all episode recordings of programs distributed through the YouTube website on the Powerpuff GAY channel since the show's has released on 9 September 2022 to 24 December 2022 for a period of 4 months, a total of 11 recordings. It was found that 6 verbal language strategies for expressing humor: (1) Spoonerism, (2) Hyperbole (3) Equaivocation (4) Unconventional metaphor (5) Homographs and (6) Alliteration, and non-verbal verbal language strategies for expressing humor: (1) Dress up for the show, and (2) Overacting. This study also found that moderators often use friendly language, making viewers feel more at home, It became a prominent feature of the program. These are the moderators signature tools for creating humor and making the show popular. The results of this research study also reflect the habits and values of Thai people who enjoy fun, relaxation, and friendliness.

Developing Products for The Wat Sai Rama 3 Community with The Concept of Creating Uniqueness and Using Local Ingredients

2024-07-25T14:42:28+07:00

This research aims to 1) develop products for the Wat Sai Rama 3 community using the concept of creating uniqueness and utilizing local raw materials, and 2) study consumer satisfaction towards new products from the Wat Sai Rama 3 community developed with the concept of creating uniqueness and using local raw materials. The sample group consists of 62 customers who came to purchase community products. The study found that: 1) In terms of product development for the Wat Sai Rama 3 community, the research team elevated the community's products by using the distinctive TONSAI brand that reflects the community's identity, along with developing new products that showcase the culture and use local raw materials, such as Orange Peel Pia (Chinese pastry), reflecting Thai-Chinese way of life, and various flavored tarts, filled with giant lime/Bengal currants, adding value from local ingredients. 2) Regarding consumer satisfaction towards new products from the Wat Sai Rama 3 community developed with the concept of creating uniqueness and using local raw materials, it was found that overall, consumers had the highest level of satisfaction ( = 4.44), with the highest satisfaction in product and community uniqueness ( = 4.53), followed by price ( = 4.47). This reflects the success of the product development concept. Orange Peel Pia received higher satisfaction ( = 4.47), particularly in terms of product ( = 4.58), while Multi-Flavored Tarts ( = 4.36) stood out in terms of price ( = 4.46), indicating the success of both products in meeting consumer needs. The study results, showing high customer satisfaction in product and community uniqueness, reflect the effectiveness of the research's approach in adding value under the concept of creating uniqueness and using local raw materials.

The Brand Personality Creating of Orawan Processed Food by Label on Packaging

2024-08-01T13:26:03+07:00

The objectives of this research are to create brand personality of processed food and develop label on packaging under the Orawan brand. The research tool is an Adobe Illustrator program for design. Create logo and label prototypes through new packaging label designs. Trial production and market testing. Training about the new label packaging. Research results found that, create a logo of an excitement brand personality, in term of spirited and young, this results in higher sales from newer, younger market. Make a difference with brand expansion strategies, it have a distinctive brand identity. Using the brand name “Orawan” to create a contact with “Good things in Singburi”. Maintain quality according to OTOP 5 star standards and create stories with “First Class” products, resulting in customers being confident in the quality and trust of the products. Once purchased, there are repeat purchases and word of mouth. Develop label packaging to have a common identity for all product lines, using a new logo. Then trial production and market testing. The customer’s satisfaction and like a new logo and labels, continue to a total sales revenue increasing to 15%. The results of this research there are 3 types of appropriate labels that can actually be used commercially for the Mae La Inburi Orawan fish processing community enterprise group: the fish sausage label, sun-dried snakehead fish label, and sun-dried pork label. There is also advertising at the point of purchase that can actually be used for commercial purposes.

Effect of Science Lab Activities in The Science Museum Using Inquiry and Storyline Approaches on Science Learning Motivation of Thai Children

2024-09-02T15:00:25+07:00

One of the primary missions of many science museums is encouraging visitors to learn science. Nevertheless, museum’s inquiry based educational activities were not as effective for participant group of age interval 9-15. This study seeks to establish a science museum educational program using both storyline and inquiry approaches, and analyzing its effect on participant’s science learning motivation by comparing the storyline incorporated inquiry-based educational program to the current inquiry-based education program available in the science museum. The experimental research implemented 3 x 2 factorial experiment with 180 samples obtained by convenience sampling. The samples were 9 to 15 years old participants of science laboratory activities during February to April 2023 at Rama 9 Museum of the National Science Museum (NSM) in Thailand. Research tools conducted on the participants are as follow; 1) The six science laboratory activity plans consisting of plans applying both inquiry and storyline approaches and plans with inquiry-based only approach, each plans were designed to have specific level of inquiry, which are either open, guided or structured inquiry, and 2) A corresponding 15 items questionnaire with 7 points scale in science learning motivation having a reliability of 0.81. Analysis of covariance on the collected data showed a higher post-test mean score implying higher motivation in learning science for participants who followed the science laboratory activity plan using storyline and inquiry approaches in comparison to the inquiry approach plans with a statistical significant of 0.5. Furthermore, in both cases, plans with guided inquiry level suggested higher science learning motivation in comparison to plans with open and structured inquiry, respectively.

Upgrading of Arts and Crafts Products Based on Cultural Capital to Enhance Careers and Increase Market Competitiveness in Thonburi, Bangkok

2024-01-12T01:18:06+07:00

The objectives of research of upgrading of arts and crafts products based on cultural capital to enhance careers and increase market competitiveness in Thonburi, Bangkok were 1) to promote and develop community arts and crafts products based on cultural capital for creating job, occupation and income for Thonburi community. 2) to design and develop the production process of arts and crafts products based on community cultural capital. This research was a mixed research. There were a process for conducting research by managing knowledge from research and process of transferring knowledge, workshops and member meetings summarize lessons learned from research operations. The tools used in this research were a questionnaire for a target group of 6 communities about 180 people with research activities through 1) vocational skills workshops and artificial arts management 2) Contest activities and presentation of crafts products and 3)conducting preparatory workshops before distributing artificial art products. Training activities used CANVA and KineMaster programs and income and expense accounting. The results were evaluated by questionnaires to assess satisfaction with the workshops of vocational skills training in activities paper pig art products. There was an overall average of satisfaction with mean (x̄) = 4.29 and S.D. = 0.61. The results from the evaluation of satisfaction with the contest activities was mean (x̄) = 4.38 and S.D. = 0.69 and the results from the satisfaction assessment on the pre-distribution workshop of artificial art products. The overall mean (x̄) = 4.00 and S.D. = 0.66.The evaluation results of the 15-Thai Happiness Indicators questionnaire had a score of more than 33-45 points, meaning that the result was happier than the general population. This research is to strengthen the potential and competitiveness in the market from the knowledge management model with the community. There will be grouping in communities and networks which will create jobs, create a career and generate income for the community. This will result in a better quality of life for the community and lead to the development of the grassroots community economy for sustainable growth.

Factors Related to The Behavior of Using Herbs in Primary Health Care of Muslims

2024-02-16T11:16:43+07:00

The illness is an importance of health issue in the population it allows them to seek more treatments and attention to alternative medicine, particularly the use of herbals in primary health care. This study was to determine the behavior of herbal use in health care and to explore the relationship between individual factors and factors based on health concepts (Health Belief Model and Theory of Planned Behavior) with the behavior of using herbs for primary health care among Muslims in Pae-Ra Subdistrict, Tha Phae district, Satun province. Data were collected from 400 samples between December 2022 and January 2023 using a questionnaire that verified by the method of Cronbach’s alpha method. The factors studied included perception of the risks of herbal medicine use, perception of barriers to herbal medicine use, perception of benefits of herbal medicine use, and conformity to reference groups in herbal medicine use, with respective coefficients of 0.850, 0.799, 0.741, and 0.850. Data were analyzed using Chi-square statistics and Pearson correlation coefficients. The research findings indicated that the most people had the highest behavior of using herbals in the gastrointestinal systems. An analysis of the relationship among personal factors including gender, age, education level, occupational, income, underlying disease, and experience of herbal use revealed no statistically significant relationships to the use of herbal in primary health care. Through the factor of health concept analyzing was found the perceived risk of using herbs, the perceived benefits of using herbs and the conformity to the reference group has a significant correlation with the use of herbs at level 0.05. In conclusion, Health professionals should disseminate knowledge of the properties and proper use of herbs in primary health care among the population to guide proper usage. Additionally, promoting herbal medicine usage in public health services can help alleviate illnesses appropriately and safely.

A Causal Model of Farmers' Decision to Purchase Smart Farming Systems in The Lower Northern Region 1 of Thailand

2024-07-26T14:54:56+07:00

This research aimed to study factors influencing the purchase decision of Smart Farming systems among farmers in the Lower Northern Region 1 of Thailand, which includes Phitsanulok, Tak, Sukhothai, Phetchabun, and Uttaradit provinces. Two models were developed: a measurement model and a structural equation model, to examine the relationships between latent and observed variables. The sample consisted of 600 farmers with experience using Smart Farming systems. Data were collected using questionnaires developed based on the Technology Acceptance Model (TAM) and analyzed using descriptive statistics and Structural Equation Modeling (SEM). The results showed that trust is the most crucial factor affecting the decision to purchase Smart Farming systems, with both direct and indirect influences through perceived usefulness and perceived ease of use. Additionally, the perception of concrete results from system uses and the convenience of implementing the system in agricultural areas are key factors promoting the adoption of Smart Farming technology among farmers. Based on these findings, it is recommended that Smart Farming system manufacturers and distributors focus on building trust through developing accurate and reliable systems, while communicating tangible benefits and user-friendly operations. Furthermore, digital marketing strategies, especially online advertising, should be employed to create widespread awareness and understanding of Smart Farming technology among farmers, which will stimulate long-term adoption and purchase decisions.

Hybrid Organizational Culture Development Model for Secondary Schools Under the Secondary Educational Service Area Office Loei Nongbualamphu

2024-09-02T15:19:56+07:00

The objectives of this research are: 1) to develop a hybrid organizational culture model for secondary schools under the Secondary Educational Service Area Office Loei Nongbualamphu, and 2) to evaluate the developed hybrid organizational culture model for secondary schools under the Secondary Educational Service Area Office Loei Nongbualamphu. The study employs a mixed-methods research design, with the following steps: 1) a qualitative study to develop the hybrid organizational culture model for secondary schools under the Secondary Educational Service Area Office Loei Nongbualamphu, based on interviews with 5 experts using semi-structured interviews. The data were analyzed using content analysis through inductive reasoning and 2) a quantitative study to evaluate the model with 9 experts using an evaluation form assessing suitability, feasibility, and usefulness. The index of item-objective congruence (IOC) ranged from 0.60 to 1.00, with an overall reliability score of 0.97. Data were analyzed using mean and standard deviation (S.D.). The research findings indicate that: 1) The hybrid organizational culture model for secondary schools under the Secondary Educational Service Area Office Loei Nongbualamphu consists of the model's name, its principles and concepts, objectives, success goals, and implementation guidelines; and 2) The evaluation of the hybrid organizational culture model showed that the model’s suitability, feasibility, and usefulness were rated at the highest level in all aspects.

Sustainable Management of The Participatory Communication Network of The State Enterprises Workers' Relations Confederation

2024-09-04T15:48:16+07:00

This research aims to study: 1) the communication network management of the State Enterprise Labor Relations Confederation (SERC), 2) the needs and expectations of members regarding their participation in the SERC network, 3) the factors affecting the management of SERC’s communication network, and 4) guidelines for improving the communication network management of SERC. This qualitative research involved in-depth interviews with 21 key informants selected by purposive sampling. The tool used was a structured interview, and data were analyzed to draw conclusions. The research findings revealed that: 1. SERC serves as the communication hub between the executive committee and the central committee of 41 organizations, playing a pivotal role in linking information to members. The communication network is used to control content before being relayed to members. 2. Member organizations’ participation is driven by ideological demands, such as opposing state enterprise privatization. The network supports members' expectations in three stages: Stage 1: Listening to problems and providing initial advice; Stage 2: Holding meetings to find solutions; Stage 3: Initiating the process that leads to demands. The communication network is employed to exchange information for tracking, gathering, solving problems, and monitoring. 3. External political factors impact the network due to the authority to set welfare policies, while internal personnel factors affect development, as members are crucial to network growth. The communication network is also used to build alliances or affiliations, such as the “Electricity, Waterworks, and Medicine for the Nation” group, which divides members based on the impact of the issues. 4. Guidelines for sustainable network development are as follows: 1) Develop the membership role in connecting with external organizations, such as international labor networks; 2) Enhance cooperation within the network by using communication technologies that are convenient, engaging, timely, multi-channel, and easy to store data; and 3) Promote network sustainability by organizing joint activities, such as International Workers' Day events, and using the communication network to foster learning, as the network has personnel, academic, and financial resources. The recommendation is to use the communication network to promote participation and listen to feedback between the government and labor parties concerning the State Enterprise Labor Relations Act, as labor parties are more likely to accept regulations they have had a role in shaping.

Developing Thinking Processes and Practicing Robotics Skills Using the Rsf (Robot Solution Framework) Process

2024-09-26T13:58:34+07:00

The objectives of this research were: 1) to study the learning achievement of developing thinking processes and practicing skills in building robots independently by using the RSF process, and 2) to study student satisfaction after receiving training in developing thinking processes and practicing skills in building robots independently by using the RSF process. The population used in the research was Mathayom 5 students who were members of the robot club at Benchamaracharangsarit 2 School, totaling 40 individuals. The sample group in the research used a purposive sampling method by considering the qualifications of the applicants to join the research project who had knowledge, skills, interests, and who had experience in participating in the school's robot representative team or had qualifications that were consistent with robot development, totaling 20 individuals. The research tools used were (1) an in-depth interview form for collecting data from teachers in charge of the Robotics Club, (2) a training manual for developing thinking processes and practicing skills in building robots independently by using the RSF process, (3) pre-tests and post-tests, (4) training forms and worksheets, and (5) student satisfaction assessment forms. The statistical methods used in data analysis included the analysis of averages, standard deviation, and t-tests. The findings were: 1) The RSF process significantly helps students develop their thinking processes and skills in using tools and equipment to independently invent robots. Post-test scores (M = 31.06) were significantly higher than pre-test scores (M = 18.35), with a statistically significant difference at the .05 level, and 2) The study results on students' satisfaction after completing the training indicated that their satisfaction level was at the highest level (M = 4.77, SD = 0.43).

Factors Predicting Media Literacy on Sexual Health Among Adolescents Studying in Upper Secondary School of Nakhon Nayok Province

2024-08-17T13:05:21+07:00

This study's predictive correlational approach aimed to 1) examine the degree of sexual behavior and media literacy regarding sexual health; 2) find factors that predict sexual health media literacy; and 3) examine the relationship between sexual behavior and media literacy regarding sexual health among adolescents enrolled in upper secondary schools in the province of Nakhon Nayok. 316 upper secondary school students, ages 15 to 19, from the province of Nakhon Nayok participated in this study. They were selected through cluster random sampling from 11 secondary schools under the secondary educational service office Prachinburi-Nakhon Nayok. The sociodemographic questionnaire, the sexual health knowledge and understanding test, the media literacy on sexual health test, and the sexual behaviors questionnaire were the research instruments. Reliability of these questionnaires were 0.89, 0.79, and 0.79 respectively. Multiple regression analysis, Pearson correlation, and descriptive statistics were among the data analysis techniques used. The results demonstrated that internet media accounted for the majority of upper secondary school students' daily and frequent exposure to sexual health information. It served as the primary source of sexual health information. The selection of sexual health media was heavily influenced by peers. In general, upper secondary school pupils' media literacy on sexual health was regarded as moderate. Peer influence, sexual health knowledge and comprehension, gender, and online media exposure all contributed to the prediction of media literacy on sexual health, accounting for 39.70% of the variance (R²=0.397, F=6.810, p<.05). Furthermore, there was a significant correlation between sexual behaviors and higher media literacy on sexual health among upper secondary school students, with statistical significance at the 0.05 level.

A Model Study on Interprofessional Learning in Visiting High School Students at Goden Jubilee Medical Center

2024-09-02T15:15:03+07:00

This study a qualitative research objective was to retrospectively review the data of the model of IPE for undergraduates in terms of efficiency and effectiveness; the model was refined from TeamSTEPPS of AHRQ. On the visiting opportunity of 34 high-school students from Mahidol University International Demonstration School during December 19-27, 2022, for their consideration in continuing education in healthcare, the Education and Academic Research Division developed a more appropriate model for them and it became an interest for the authors to study its efficiency and effectiveness. Methods Under SIRB approval and permission of the GJMC Director, documented data and information were reviewed regarding the model on 6 groups with 4-6 students each, rotating to 6 units, namely Pharmacy, CSSD, Nutrition and Dietetics, Clothing Division, Research and Library, using KWLS charts, teamwork Gallup Q12, emotional curves and empathy cards as tools, and PBL and PjBL as the approach. The IPE concept was noted in the orientation, in addition to midweek observations and the last day presentations. The ML software was used to analyze unsupervised qualitative data gathered from papers, electronics and available medias. Results The model measured the students baseline and wanted knowledge prior to the activities, while learnt and still wanted knowledge reported afterwards. By the overall word clouds analysis, the prior baseline knowledge was none, the wanted knowledge was provided 87.6% while the still wanted was intended 67.6%. The basic teamwork assessment averaged 87%, management 81.7 and relationship 89.8%. The wellness leveled 80% very happy. Data from the slide presentations and videos on the last day revealed the students mostly quoted their groups had been transformed into teams, since they shared common goals, had within group communications and the team leadership. However, there was no tangible project outcome nor follow-up on empathy cards with the school. Conclusion This retrospective qualitative study recommended that systems thinking be incorporated into IPE design so that safe environments considered, together with more emphasis on soft part especially empathy through deep listening and the introduction of advanced data analysis such as ML to complement data interpretation for both efficiency and effectiveness of the IPE model for undergraduates as evidenced.

The Translation and A Confirmatory Factor Analysis of Thai Version of Highly Sensitive Person Scale

2024-01-04T14:16:32+07:00

This study focuses on the translation and psychometric evaluation of Highly Sensitive Person Scale (HSPC) developed by Aron and Aron (1997) using confirmatory factor analysis (CFA) within the Thai adult population. Aimed at assessing Sensory Processing Sensitivity (SPS) – a characteristic found in highly sensitive individuals – the study utilized a diverse sample of 411 adults, ranging in age from 18 to 65. This approach was intended to comprehensively evaluate the scale's relevance and reliability in the Thai cultural context. The translation process involved a systematic forward and back-translation method to ensure content validity and translation fidelity. The Thai version of the HSPC, consisting of 26 items, demonstrated high reliability (α =.88). Confirmatory factor analysis demonstrated a good fit between the measurement and the structural model (𝝌2 = 233.26, df = 201, p = .059, CFI = 0.997, GFI = 0.958, AGFI=0.926, RMSEA = .020). The model validated three-factor solution of Low Sensory Thresholds (LST), Ease of Excitation (EE), and Aesthetic Sensitivity (AS). This study additionally examined the cultural relevance of items in Thai version of HSPC leading to the identification and subsequent exclusion of one item due to its unacceptable factor loading, suggesting cultural unsuitability. This refinement underscores the importance culturally modified HSPC as a sensitive tool of assessing sensory processing sensitivity in Thai adults.

The Creating of Product to Value-Added of the Picked bamboo shoot Community Enterprises in Ban Na Kraseng, Tha Li, Loei

2024-08-17T14:47:53+07:00

The Objectives of the research article were 1) Study the appropriate management context of the Na Kraseng Bamboo Shoot Community Enterprise Group, Tha Li District, Loei Province. 2) Develop bamboo shoot products to increase the income of the Na Kraseng Bamboo Shoot Community Enterprise Group, Tha Li District, Loei Province. 3) Analyze the cost, return, and financial value of the products of the Na Kraseng Bamboo Shoot Community Enterprise Group, Tha Li District, Loei Province. The researcher selected participatory action research, defined the target group by selecting 12 people, and used a structured interview form approved by experts. Data were collected by organizing meetings, organizing exchange forums, in-depth interviews, and brainstorming through focus group discussions. The data were analyzed using non-theoretical event analysis and descriptive statistics, including numbers and percentages. The research results found that 1) the group’s management potential is still insufficient. There are several problems, including a lack of knowledge in modern management, a shortage of raw materials in some seasons, inconsistent product quality, a lack of accurate cost analysis, and limited distribution channels. From these problems, the research team proposed a development approach that covers many dimensions, including developing the group’s management potential, creating a network of bamboo shoot farmers to solve the problem of raw material shortages, transferring knowledge on processing and the use of production technology, and promoting knowledge on cost calculation. Packaging development, as well as expanding marketing channels. 2) The development found that it can significantly increase the product value from 30 baht per kilogram to 75 baht per kilogram, an increase of 150%. In addition, technology is introduced into the production process, such as the use of a bamboo shoot cutting machine, which helps increase production efficiency and reduce raw material loss, as well as the development of both Upskill and Reskill skills for group members. 3) Financial analysis shows the value of the investment, with a production cost of 24.17 baht per bottle, while the selling price is 30 baht per bottle, a payback period of approximately 1 year and 6 months, a positive net present value of 103,906.42 baht, and a return on investment of 64%. The results of this research reflect the potential for sustainable development of community businesses, indicating that integrating cooperation from all sectors, developing group members' skills, and applying innovation in production and marketing can effectively elevate local products and generate additional income for the community.

The Needs Assessment of Stakeholder-Driven External Quality Assessment System for Basic Education Schools

2024-08-02T14:51:59+07:00

This research is a descriptive study aimed at 1) study the current state and the desired state, and 2) study the priority needs index of a stakeholder-driven external quality assessment system for basic education schools. The population for the study includes 29,119 schools under the Office of the Basic Education Commission for the academic year 2021. The sample group consists of 428 schools. The research respondents included school administrators, teachers, parents, community representatives, students, representatives from the educational service area offices, and external evaluators, totaling 1,041 individuals. The research tool used is a questionnaire regarding the current state and desired state of a stakeholder-driven external quality assessment system for basic education schools. This questionnaire consisted of a checklist and a 5-point Likert scale questions, with content validity index (IOC) ranging from 0.67 to 1.00 and a reliability coefficient of .97. The statistics used for data analysis include mean, standard deviation, and modified priority needs index (PNI_modified). The findings revealed that 1) the phase with the highest current status for the stakeholder-driven external quality assessment system was the pre-assessment phase ( = 3.80, SD = 0.734), followed by the collaborative assessment phase ( = 3.75, SD = 0.777), the assessment preparation phase ( = 3.71, SD = 0.797), and the post-assessment phase ( = 3.70, SD = 0.803). The phase with the highest desired state was also the pre-assessment phase ( = 4.11, SD = 0.713), followed by the assessment preparation phase ( = 4.03, SD = 0.767), the collaborative assessment phase ( = 4.03, SD = 0.783), and the post-assessment phase ( = 4.01, SD = 0.793). 2) The phase with the highest priority needs index was the assessment preparation phase (PNI_modified = 0.086), followed by the post-assessment phase (PNI_modified = 0.084), the pre-assessment phase (PNI_modified = 0.081), and the collaborative assessment phase (PNI_modified = 0.076), respectively.

Strategies for Private Music Schools Management in Chiang Mai Province

2024-09-20T14:41:34+07:00

This study used a mixed-method research approach, combining both quantitative and qualitative research methods. The objectives were as follows: 1) to analyze the current and desired management conditions for private music schools, 2) to formulate strategies for private music schools management in Chiang Mai Province, and 2) to assess the propriety and feasibility of the strategies for managing private music schools in Chiang Mai Province. The population included school proprietors, school administrators, teachers, and assistants from four private music schools in Chiang Mai province. The population were selected by purposive sampling. The research instruments were questionnaires with the reliability at 0.989 and a strategic evaluation form to test the feasibility and appropriateness of the strategies. The data were analyzed using statistical packages employed with Frequency, percentage, mean, standard deviation, and demand needed by the improved Priority Needs Index (PNI_Modified) method.The findings revealed that: 1) the current situation in the management of private music schools in Chiang Mai province was generally rated at a high level. After analyzing each factor, it was discovered that leadership had the highest average, followed by organizational culture. The aspect with the lowest average was knowledge management, and the desirable conditions of the management of private music schools in Chiang Mai province rated at the highest level overall. Upon examining each aspect, it was found that leadership had the highest average, followed by operational processes. The aspect with the lowest average was knowledge management. 2) The main and minor strategies were divided into four types: strategic proactive, corrective, practical, and preventive. There existed 21 main strategies and 43 minor strategies. 3) The evaluation of the propriety and feasibility of the strategies for managing private music schools in Chiang Mai Province consisted of 22 main strategies and 46 minor strategies.

Development of Tracking and Monitoring Indicator Program of Panyananthaphikkhu Chonprathan Medical Center Srinakharinwirot University

2024-09-20T14:01:19+07:00

The monitoring, inspection and evaluation system is beneficial to the management of indicator data. This study employs a mixed-method research design with the objective of investigating user needs and problems and developing a monitoring, validating, and analytical program for hospital-level indicators. Qualitative data were collected through interviews, while quantitative data were obtained through a questionnaire administered to a purposively sampled group of 25 individuals responsible for data recording. Questionnaire was included 1) Baseline characteristics data and Program development assessment and 2) in-depth interview. Baseline characteristics were summarized using descriptive statistics and stratification of developed programs at per-and-posttest were compared using Paired t-test or Wilcoxon signed-rank test. Results shown that the newly developed program, named "Performance Monitoring System for PCMC Indicator Online," effectively addressed user needs in terms of system log-in, data recording, editing, and modification of hospital-level indicator data. Additionally, the program demonstrated competence in presenting indicator results related to patient numbers, patient lists, and quarterly and annual data comparisons. The stratification at before and after program implementation was difference with significant level 0.05 (P<0.001), these programs useful for management of indicators and monitoring status of data submission. Moreover, these programs are reliability, simplified to user. The newly developed program is beneficial to the management, plan and adjust the indicators for national and international hospital quality assessment and standard.

A Guideline for The Integration of Buddhist Doctrine and Lanna Health Culture for The Prevention of The Pandemic of Emerging Infectious Diseases

2025-03-31T16:41:22+07:00

This research article was a qualitative study that aimed to 1) study the history and importance of emerging infectious diseases, including the prevention measures of the pandemic that appeared in the Lanna health culture, 2) examine the Buddhist doctrine that was relevant to the prevention of the pandemic of emerging infectious diseases (EIDs), and 3) propose a guideline for the integration of Buddhist doctrine and Lanna health culture to prevent the pandemic of EIDs. The research was conducted by semi-structured in-depth interviews with 42 interviewees of the key informant group (monastics and experts). Of these, 6 experts together with 2 participant observers were purposively selected for the focused group discussions. The data obtained from both groups were analyzed and concluded. The findings revealed that the initial factor that caused the epidemic of EIDs in Lanna was the migration or relocation of the people. Historically, the COVID-19 pandemic caused a global public health emergency of international concern (PHEIC). The prevention measures for the pandemic that appeared in the Lanna health culture consisted of Kum-kin-kum-yoo healthcare practices (self-regulated lifestyle and dietary discipline), which aligned with the framework for disease prevention measures in modern medicine. There were six relevant Buddhist doctrines for the prevention of the pandemic of EIDs: (1) Yonisomanasikāra (wise reflection), (2) Appamāda-dhamma (heedfulness), (3) Ariyasacca (the four noble truths), (4) Saṅgāhavatthu (the four bases of social solidarity), (5) Sappāya (the seven conductive factors for physical and mental well-being), and (6) Sappurisa-dhamma (the seven qualities of a good person) were integrated with the four aspects of Lanna health cultures: physical healthcare, mental healthcare, the use of local herbs, and the consumption of native food within a community welfare framework. This guideline worked in connection with the principle of the epidemiological triad. It was compatible with the framework for disease prevention measures of the World Health Organization (WHO) and of the Department of Disease Control, Ministry of Public Health. Thereafter, the implementation involved cooperation with monks, Lanna traditional doctors (Mho Mueang), community leaders, nursing monks, and village health volunteers (VHVs) who transferred the knowledge to Lanna people in that community. These led to driving the integration process and use as a guideline for preventing the EIDs pandemic. The ultimate goals were 1) people gained knowledge, understanding of the disease, be aware of the disease, and also know the prevention of the pandemic of EIDs, 2) people can integrate Buddhist doctrines with Lanna health culture to prevent the pandemic of EIDs, and 3) to create an immune society to the pandemic of EIDs that may occur in the future.

Developing a Participatory Work Implementation Model through Empowerment to Enhance the Achievement of the Organizational Vision

2025-02-10T13:51:29+07:00

This study aimed to: 1) develop a participatory work implementation model based on empowerment to enhance the achievement of organizational vision, and 2) evaluate the effectiveness of the participatory work implementation model based an empowerment to enhance the achievement of the organizational vision. The sample consisted of 20 executive-level operational managers and policy analysts working at Srinakharinwirot University, selected through purposive sampling, and 300 operational personnel, selected through proportionate stratified random sampling. Data collection methods included interviews, questionnaires, and analyzing operational manuals. Descriptive statistics and F-test (ANOVA: Analysis of Variance) were used for data analysis. The findings revealed that 1) The organizational planning process began with activity scheduling, budget allocation, SWOT analysis, vision setting, strategy formulation, mission definition, goal setting, and the establishment of key performance indicators (KPIs) and targets. These elements were integrated into the strategic and annual action plans, followed by policy alignment, public hearings, plan dissemination, implementation, and evaluation. Executive-level operational managers and policy analysts demonstrated a high overall awareness of the planning process and participation in plan implementation. The highest-rated aspect was understanding the planning process, followed by participation in execution and providing input and feedback. However, the awareness of participation in planning activities received the lowest average score, indicating relatively lower engagement. Additionally, the overall, awareness of the procedural steps for personnel participation was high. 2) Operational personnel's participation in plan implementation through empowerment was high overall. The highest-rated aspect was participation in planning execution, followed by the awareness of participation in implementation and general participation. There was no significant relationship between age (categorized as above, below, or equal to the average age of 41 years) and the awareness of participation in plan implementation. Similarly, no significant relationship was found between work experience (categorized as above, below, or equal to the average of 8 years) and the awareness of participation. The proposed participatory model was deemed highly appropriate. These findings indicated that while the overall awareness and participation in the planning process were high, certain areas, such as engagement in planning activities, required further enhancement. The developed participatory model demonstrates a strong potential for improving involvement and effective execution plan. The findings of this research can serve as a guideline or model for enhancing participatory practices in other organizations, tailored to the specific context of each organization.

A Study of the Historical Concept of Cowboy Culture from the Perspectives of Rong Wongsawan in America Amerigu Literature

2025-01-16T10:54:52+07:00

This research aimed to 1) analyze the historical concepts related to cowboy culture through the literature "America, Amerigu" by Rong Wongsawan and 2) examine the history and language use in the writings. The study method uses the process of extracting meanings from articles to analyze their content (context analysis) on literary works, with the aim of achieving interpretations that closely align with reality. To analyze the social and cultural context of American cowboys, the research traces this context from the discovery of the American continent in the 14th century to the development of cowboy culture in the 16th century. The analysis incorporates academic documents and scholarly websites to examine for research purposes. The findings show that the concepts of cowboy culture reflected social shaping by the belief in the idea of the "White Man's Burden." During the period, laws on rights and freedoms were undeveloped, and there were significant social inequalities, oppression, and unfair treatment, which could be categorized into three main social groups: The enslaved group, was captured and sold into the upper class. They endured brutal treatment comparable to that of animals. They were whipped until their bodies were covered in wounds. They used as a labor force to help the British establish the 13 colonies for trade era. Eventually, the Civil War in 1861–1865 led to the abolishment of slavery. Next, the Native American group during the 15^th century was severely affected by land seizures, encroachment on their territory. They were forced displacement by colonial settlers. These actions led to numerous conflicts and wars between Native Americans and colonial groups, resulting in a significant loss of life. Ultimately, Native Americans gained their freedom in 1924, The last group was the Jewish group. Most Jews lived in isolated communities, avoiding interaction with others. American society often labeled this nomadic group, which migrated from Europe during the 15th century, as uneducated, ignorant, and illiterate. Moreover, the study of Rong Wongsawan’s use of language in his literary works revealed that his writing incorporates the creation of characters based on the cowboy identity, which is fictionalized similarly to characters in cowboy films. His works were the mistune of history, lifestyle, and social conditions. The author critiques oppression and inequality in society with the particular focus on marginalized groups such as Native Americans and Jews. The belief in the concept of “The White Man’s Burden” still persisted as a practice in contemporary society. This enables readers to develop understanding, critical reflections, and emotional engagement with past events and human behaviors-both virtuous and unjust-transforming them into valuable lessons for the advancement of contemporary society.

Developing a Competency Framework for School Librarians to Provide STEM Education

2025-03-21T10:40:41+07:00

This research aimed to develop a draft of a competency framework for school librarians to support STEM education services, to survey the opinions of school administrators, STEM teachers, school librarians, and students regarding the draft, and to evaluate the draft for its effectiveness in supporting school librarians in providing STEM education services. A mixed-methods research approach was employed. The primary data sources consisted of 21 documents and research papers, and the key informants included 30 experts, 15 school administrators, 15 STEM teachers, 15 school librarians, and 15 students. The research instruments consisted of data recording forms, interview forms, questionnaires, and evaluation forms. Data were analyzed using content analysis and descriptive statistics. The research findings indicated that the competency items for supporting STEM education services provided by school librarians were divided into three areas: knowledge, skills, and personal attributes. The knowledge area included six aspects: STEM education, teaching and learning management, literacy, digital tools, information resources, and relevant laws. The skills were comprised five skills: service provision, activity organization, teaching, collaboration, and digital tool usage. The personal attributes area encompassed seven characteristics: being eager to learn, having a service-oriented mindset, being open-minded, demonstrating creativity, being adaptable, possessing good interpersonal skills, and having a positive attitude. School administrators, STEM teachers, school librarians, and students all agreed that all the competencies were appropriate. When considered by domain, personal characteristics were found to be the most appropriate. For knowledge competencies, literacy was the most appropriate item. For skills competencies, teaching was the most appropriate item. For personal characteristics, open-mindedness was the most appropriate item. Additionally, the research found that experts agreed that all the competency items were appropriate.

Strategies for Naming and Translating Chinese Shrine Names into Thai: A Case Study of Chinese Shrines in Thai Society

2024-11-14T14:20:32+07:00

This study investigated the strategies employed in naming and translating Chinese shrine names into Thai. The research analyzes 1,000 shrine name signs, including 218 in Bangkok and 782 in other provinces, selected from historically significant shrines representing respective regions. The analysis integrated linguistic approaches—such as transcription and semantic translation—with cultural perspectives to explain the contextual factors influencing naming practices. The analysis combined a linguistic approach, focusing on transliteration and semantic translation, with a cultural and sociological approach, emphasizing contextual and cultural factors that influenced the transmission of Chinese shrine names into Thai. The findings indicated that six principal strategies were employed: (1) naming based on royal or ecclesiastical titles, (2) literal translation preserving the original name, (3) naming or translation guided by devotees’ comprehension, (4) translation according to the names of Chinese deities, (5) naming based on the shrine’s geographical context, and (6) elaborative translation for enhanced clarity. The study contributed to a better understanding of Chinese–Thai transliteration and translation practices, offered insights into linguistic and domestic studies, and provided practical implications for the standardization of shrine name signs.

The Choreography of the Dance Rach – Sakkarn

2025-04-24T14:23:30+07:00

This article aimed to examine the creative process behind the choreography of the dance Rach – Sakkarn inspired by the Royal Coronation Ceremony of His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua on May 4, 2019. This study implemented document analysis and interview.
The participants were there experts in field of Thai creative dance and contemporary performance. Additionally, the quality of the choreographic work was assessed by five specialists from governmental and private sectors. This contemporary dance creation draw upon Thanakorn Sanvoraphiboon’s conceptual framework, particularly the notion of the body as a medium for artistic communication.
The presentation of this work was in line with Narongchai Pitakrat's concept of art as a creative blend of traditional and contemporary media. The findings revealed that the Rach – Sakkarn performance was structured into three sections: 1) The brilliance of culture and national peace, 2) The fusion of cultures from diverse people in society; 3) The reverence and elation of His Majesty's accession to the throne. This choreography of the dance combined key dance moves with contemporary ballet movements. Furthermore, choreography of the dance Rach – Sakkarn, incorporated artistic elements related to costumes, makeup, and stage design, all designed to be contemporary, reflecting the application of traditional knowledge with contemporary concepts for profound and meaningful cultural communication. Furthermore the choreography of Rach – Sakkarn integrated artistic components including costume, makeup, and stage design conceptualized thigh a contemporary lens. This synthesis of traditional knowledge and modern aesthetics fostered a profundal meaningful Experian of cultural communication

The Effects of Teamwork on Organizational Commitment Among Operational Staffs of The Faculty of Humanities, Srinakharinwirot University

2024-01-25T15:05:18+07:00

This research article aims to: (1) examine the factors influencing organizational commitment among operational staff; (2) investigate the effects of teamwork on operational staff; (3) compare levels of organizational commitment before and after the teamwork intervention; and (4) assess the satisfaction level of operational staff toward the teamwork activities. This study employed a mixed-methods design, combining survey research—utilizing questionnaires to collect data on factors and levels of organizational commitment—and experimental research, involving a teamwork activity intervention. The participants comprised 28 operational staff members from the Faculty of Humanities, Srinakharinwirot University. Data were analyzed using descriptive statistics, including means, percentage, and standard deviation, as well as inferential statistics via the Dependent Sample t-test to compare pre- and post-intervention results. The findings revealed that: (1) key factors associated with organizational commitment included interpersonal relationships among colleagues, compensation and benefits, and the relationship between administrators and staff, respectively; (2) the effects of teamwork were rated at a high level; (3) the overall level of organizational commitment among operational staff significantly increased after the intervention. Specifically, affective commitment and normative commitment showed statistically significant improvements, while continuance commitment did not show a statistically significant difference; (4) satisfaction with the teamwork activities was rated at the highest level. These findings suggest that teamwork activities can effectively enhance organizational commitment among operational staff, particularly in terms of emotional attachment and normative loyalty. Such improvements contribute positively to staff attitudes and work motivation. Therefore, organizations may utilize these findings as a foundation for developing tools or activities that sustainably promote organizational commitment. Additionally, the results can be adapted to other organizational contexts with similar operational staff characteristics to foster a positive work environment and enhance overall organizational performance.

Cultivating Diversity, Inclusion, And Equity in English Classrooms: Thai EFL Teachers' Intercultural Competence and Sensitivity Levels

2025-02-10T15:41:47+07:00

In the globalized world, EFL teachers play a key role in fostering language and intercultural communication. As classrooms become more diverse, ICC and IS are essential for creating inclusive environments and preparing students for global interactions. This mixed-methods research objectives are to enhance the intercultural communicative competence (ICC) and intercultural sensitivity (IS) of 15 Thai EFL teachers through a one-month workshop comprising four sessions: (1) Understanding Cultural Diversity, (2) Exploring Cultural Differences, (3) Developing Intercultural Sensitivity, and (4) Practical Application and Wrap-up. The workshop was designed to promote inclusion and equity in English classrooms by equipping teachers with strategies to create culturally responsive learning environments, address biases, and support students from diverse background. The study employed a pretest-posttest design to measure changes in ICC and IS, using validated quantitative instruments, including the Intercultural Communicative Competence Scale and the Intercultural Sensitivity Scale. Additionally, qualitative data were collected through follow-up interviews to explore teachers' perceptions of the workshop’s impact on their pedagogical practices. Findings revealed significant improvements in both ICC and IS among all participants, which highlights the effectiveness of the workshop. Qualitatively, most teachers reported satisfaction with the workshop and found it practical for their teaching practices which could further help enhance students’ ICC and IS. These outcomes emphasize the value of ICC and IS training for EFL teachers and support the development of educational materials that integrate linguistic proficiency with cultural understanding, promoting diversity and inclusivity in English language classrooms.