Srinakharinwirot Research and Development Journal of Humanities and Social Sciences

The Effect of Solution Focused Brief Therapy on Financial Anxiety of First Jobbers

Rungsima Thanormsingha — 2025-12-29

Quasi experimental research aimed to examine the effectiveness of Solution focused brief therapy on financial anxiety of first jobbers. Materials and methods: There were 20 voluntary participants of first jobbers working in Rayong Industrial Estate. The participants were divided in two groups, 10 were in the experimental group while 10 were in the control group. The research instruments included financial anxiety score, developed from financial anxiety score [1] and APR Financial stress scale [2] and Solution focused brief therapy program 6 sessions, each session lasted approximately 90 minutes. Data were analyzed by descriptive statistics and repeated-measures variance: one between-subject variable and one within-subject variable. When differences were found, the pairwise means were compared by using the Bonferroni method. The results revealed that the average score of financial anxiety score in the experimental group was lower than the control group with statistically significant difference at .05 level when measured in the post-test and follow-up test. In addition, the levels of financial anxiety average score in the experimental group in the post-test and follow-up test were lower than the pre-test statistically significant difference at .05 level.

Conclusion: Solution focused brief therapy can reduce financial anxiety among first jobbers.

Applying The Principles of The Philosophy of Sufficiency Economy to Address The Problem of Teacher Indebtedness

Kunwadee Vimalin — 2025-12-29

This research is a qualitative study with the objective of examining the principles of a sustainable economy applied to prevent, alleviate, and solve the problem of teacher indebtedness. The researcher used in-depth interviews as the data collection method, dividing the participants into two groups. Group 1 consisted of 6 qualified individuals in financial planning and debt problem resolution for teachers, while Group 2 comprised 2 experts in the philosophy of a sustainable economy. In total, 8 participants provided information for the study. The key informants were identified using snow balling method. The research findings revealed that one cause of indebtedness was the lack of sufficient financial knowledge among teachers. The three key principles of a sustainable economy—adequacy, rationality, and good resilience—were identified as effective in preventing, alleviating, and solving teacher indebtedness. Additionally, the research yielded three interesting recommendations: 1) Establishing criteria for necessary characteristics of borrowers, requiring teachers to become members of credit bureaus to assess their borrowing potential; 2) Advocating for the school administration to provide assistance in adjusting salary rates to align with the current economic situation; and 3) Co-operative savings organizations for teachers should consider loan options that align with teachers' debt repayment capabilities.

Create The Assessment of The Global Citizenship for Students of The Primary Education

NUSRA RUEANIN — 2025-12-29

The objective is to 1) to create the assessment of Global Citizen. 2) to find the quality of the assessment of Global Citizen. 3) to make the assessment become more reliable and accurate standardly. The examples of junior high school, Primary Education Service Area office in northern, in 2564 around six hundred samples, were picked by using “Stratified Random Sampling” via the assessment of Global Citizen. The tools used for Global Citizenship Attribute Scale. Which has the characteristics of a situational measurement, 5 options, totaling 40 questions. Analyzing data of the statistic are Content Validity, Discrimination Index, Reliability Cronbach Alpha, Content Validity of Confirmatory Factor Analysis, Ordinary Scoring.

The result of research showed in the following paragraph. 1) Creating the assessment of Global Citizen of junior high school is a kind of situational test with five different choices. It is used to cover up the definition and sub-indicator which divided into three things for example: 1) Personal Characteristics, 2) Social interaction, 3) World trends literacy with 10 indicators.

2) the outcome of content validity: IOC will be around 0.60 to 1.00, personal characteristics for discrimination index will be around 0.20 to 0.58, social interaction for discrimination index will be around 0.23 to 0.58, world trends literacy for discrimination index will be around 0.21 to 0.51 equal to 0.874, and construct validity (chi-square = 35.790, df = 33, p-value = 0.3388, CFI = 0.995, TLI = 0.994 RMSEA index = 0.024)

3) local standard of the assessment of Global Citizen is divided into five levels. First level is the highest; the score range will be equal or more than 138 (≥T₆₈) Second level is high score; the score range will be around 125 – 137 (T₅₆-T₆₇), Third level is medium; the score range will be around 109 – 125 (T₄₄-T₅₅), Fourth level is low; the score range will be around 90 – 108 (T₃₂ -T₄₃), and Fifth level is the lowest; the score range will be lessen than 89 (<T₃₂)

Knowledge Management of Intangible Cultural Heritage for Tube Skirts to Develop Community Cultural Tourism in Saraburi

Doungrak Chantang — 2025-12-30

Tai Yuan Sao Hai woven fabric is classical, unique, and exquisite. Yet, hand weaving is now in a critical stage as most of the weavers are elderly people. The hand weaving knowledge is seemingly disappearing, and that became the objectives for this research; to study the collection of knowledge of intangible cultural heritage as well as knowledge management of intangible cultural heritage and to examine the development of community cultural tourism. This research was qualitative research, employing purposive random sampling. Data were collected by focus group and in-depth interviews. The results were that the Tai Yuan Sao Hai community gathered knowledge by having local Tai Yuan Sao Hai scholars established the Tai Yuan Sao Hai Folk Culture Hall where knowledge on traditions, ways of life, and weaving methods were collected. In addition, the weavers gathered knowledge by writing down in details the weaving process in their own language so that they can review the knowledge later. In managing and storing weaving knowledge of the various patterns, it was found that such knowledge was sufficiently disseminated, through training arranged for weavers in the community. It was observed that there was the application of knowledge in redesigning and re-weaving of the 250-year-old cloth pattern that it was selected as Saraburi's provincial signature cloth pattern. The process was developed into community tourism, presenting Tai Yuan Sao Hai culture as a highlight of tourism about traditions, ways of life, culture, food, and costume. Tourists wishing to visit the area are required to decide in advance, which makes it different from general tourism. The initiative entitled "Knowledge Management of Intangible Cultural Heritage for Tube Skirts to Develop Community Cultural Tourism in Saraburi" emanates from a profound love, nostalgia, and pride in the cultural heritage of the Tai Yuan Sao Hai Community. This endeavor focuses on knowledge management pertaining to customs, ways of life, and the art of weaving tube skirts produced in Sao Hai district. It involves the systematic collection of diverse knowledge from community experts, encompassing distinctive fabric patterns. Subsequently, this knowledge is transmitted from one generation to another, thus preserving the contemporary Tai Yuan Sao Hai culture. This cultural capital can be harnessed to cultivate cultural tourism experiences that intrigue travelers, enabling them to visit, learn, and gain novel insights into daily life. Moreover, it fosters cross-cultural learning and contributes to the creation of livelihoods and income opportunities within the community in a sustainable manner.

A Study of Health Problems of Condominium Residents in Bangkok

Mongkol Ussavadilokrit — 2025-12-29

Condominiums are a type of residence that was developed to meet the needs of living in urban areas. Condominiums are divided into 2 types: high-rise condominiums and low-rise condominiums. Most condominiums will provide basic services necessary for living, but there may be a lack of clear protection and promotion of health of condominium residents. As a result, nowadays there are various factors that stimulate more health problems. Therefore, this research aims to study and analyze problems found in condominiums that affect the health of the residents. Data collection used a questionnaire collected from a sample of 408 people living in condominiums in Bangkok, asking for opinions about the frequency with which problems were encountered and the level of impact that occurred.

The results of the study found that the most common problems affecting condominiums are 1) carpets or furniture in the rooms that have accumulated dust, 2) areas within the rooms that have a large amount of dust, and 3) insufficient parking in the condominiums and parking. In addition, the results of the test of the condominium type hypothesis revealed that residents of different types of condominiums have different opinions on the frequency and impact of problems occurring. It was found that people living in low-rise condominiums have a higher frequency of encountering problems and being affected than those living in high-rise condominiums in every problem. The frequency of encountering problems. Then the biggest problem is that there is a lot of dust in the rooms. The problem that has the greatest impact is that there is not enough parking in the condominium and that parking is not in order, causing conflicts. Including testing the location hypothesis, the results found that people living in different locations have different opinions on the frequency and impact of problems occurring. Mostly in middle Bangkok, the frequency and impact of problems are higher than inner and outer Bangkok respectively. Finally, the research has suggested guidelines for considering the format of project development. To be beneficial for the development of condominium real estate projects in the future.

Elderly Caregivers and Valuing Meaning of Aging of Elderly: Case Study of Noen Khiri Village, Chumphon Province

Phonnipa Khotcharin — 2025-12-29

บทความวิจัยฉบับนี้มีวัตถุประสงค์เพื่อศึกษาการให้ความหมายความสูงอายุของผู้ดูแลผู้สูงอายุในครอบครัว เก็บรวบรวมข้อมูลด้วยวิธีการสัมภาษณ์ผู้ดูแลผู้สูงอายุ ในหมู่บ้านเนินคีรี ตำบลท่าข้าม อำเภอท่าแซะ จังหวัดชุมพร จำนวน 15 คน

ผลการวิจัยพบว่าผู้ดูแลผู้สูงอายุให้ความหมายความสูงอายุจากการรับรู้และประสบการณ์ของผู้ดูแลแต่ละคนทั้งจากประสบการณ์บนสถานการณ์การดูแลและประสบการณ์ส่วนตัว ซึ่งพบการให้ความหมายความสูงอายุใน 5 ลักษณะ คือ 1) การให้ความหมายความสูงอายุสัมพันธ์กับการเปลี่ยนแปลงทางร่างกายและสุขภาพที่เสื่อมลง 2) การให้ความหมายความสูงอายุที่สัมพันธ์กับช่วงเวลาและเวลาชีวิตที่เหลือน้อยลง 3) การให้ความหมายความสูงอายุ ที่สัมพันธ์กับการมีความรู้ และการสั่งสมประสบการณ์ 4) การเป็นที่พึ่งทางจิตใจและเป็นศูนย์รวมของครอบครัว และ 5) การให้ความหมายความสูงอายุในลักษณะ active aging

จากการให้ความหมายของความสูงอายุข้างต้น พบว่า ผู้ดูแลมีการให้ความหมายความสูงอายุทั้งในเชิงบวกและเชิงลบ โดยความหมายความสูงอายุที่แฝงถึงความหมายเชิงลบในลักษณะของความเสื่อมสภาพ หรือความเปราะบาง เป็นมุมมองต่อความสูงอายุที่อาจนำไปสู่การแบ่งแยกกลุ่มผู้สูงอายุออกจากคนกลุ่มวัยอื่น ๆ และอาจนำไปสู่การเลือกปฏิบัติเนื่องจากอายุ ในขณะที่การมีมุมมองต่อความสูงอายุในทางบวก สะท้อนถึงการมองเห็นคุณค่าในความสูงอายุทั้งต่อผู้สูงอายุ และตนเองเมื่อสูงอายุของผู้ดูแล

The Correlation Among Family Relationship, Anxiety and Fears of School-Age Children Studying in Inclusive Education, Nan Primary Education Service Area Office 1

Supapich Kaewwachararungsi — 2025-12-29

This is a cross-sectional descriptive study with the objective to examine the level and nature of anxiety, fears, family relationship, and factors related to anxiety and fears, as well as the correlation between family relationship, anxiety, and fears among school-age children with typical development and those with special needs in inclusive education at Nan Primary Educational Service Area Office 1. Data were collected from 429 school-age children between the ages of 9-12 years and their primary caregivers. The research utilized four instruments: a basic socio-demographic data collection form, the Family Attachment Changeability Index 8 (FACI8) questionnaire in Thai, the Thai State-Trait Anxiety Inventory for Children-Revised (STAIC-R) questionnaire, and the Fear Survey Schedule for Children and Adolescents-II (FSSC-II) in Thai. The results showed that the majority of the sample experienced a low level of state anxiety (A State), with 62.6% reporting this. A high level of trait anxiety (A Trait) was found in 53.4%. The highest fear scores were related to fear of death and danger (Mean = 3.75, S.D. = 0.79). 62.9% of the sample group had midrange family type. Statistically significant factors related to state anxiety (A State) at the .05 level included age and monthly household income. Factors significantly related to trait anxiety (A Trait) at the .05 level included gender and living with both father and mother. Higher levels of fear were associated with not living with father and mother, younger age, female gender, and a monthly household income of less than 10,000 Baht. Pearson correlation analysis revealed that family relationship scores had a significant negative correlation with state anxiety scores (A State) at the .01 level (r = -.27, p < .001). Family relationship scores also had a significant negative correlation with trait anxiety scores (A Trait) at the .01 level (r = -.26, p < .001). However, no significant correlation was found between family relationship scores and fear scores at the .05 level. In conclusion, the fundamental and psychosocial factors are related to the anxiety and fears of school-age children. Understanding these factors can guide the development of programs aimed at promoting individual wellness in the future.

Motivations Affecting Recidivism in Male Category-1-Drug-Offenses: A Qualitative Study

Ponthakorn Sirisuthivoranant — 2025-12-29

Treatment of inmates should be based on the principles of human rights, assuming that individuals can be corrected to avoid relapse. It was discovered, meanwhile, that drug-related recidivism rates are higher in Thailand than those of any other type of offense. This qualitative research aims to understand details of the factors affecting category-1-drug-offense recidivism.

Data was collected through in-depth interviews of 5 male inmates from the Central Special Treatment Center, Thailand, who were former offenders and re-offenders for the offense of category-1-drug (Methamphetamine) distribution.

Phenomenological analysis was applied and two essential themes were found. First is the motivation to commit a crime, which includes four sub-themes: financial returns, the environment closely linked to drug trafficking, past experiences which allows the trafficking to persist, and social exclusion of offenders.

The second theme is the rehabilitation process in prisons. This consists of three sub-themes, namely, promotion of legitimate professions, drug education, and prisons as prisoners’ second home.

The results of this research can be discussed with psychological concepts and theories which leads to suggestions for further application and develop solutions to rehabilitate offenders.

A Comparative Study of Motivational Factors for Study in Bachelor of Science Program in Health Promotion, Faculty of Physical Therapy, Srinakharinwirot University for Academic Calendar for Academic Year 2022 With Thai University Central Admission System

sunisa Krainara — 2025-12-29

The purpose of this study was to examine the factors affecting motivation and to compare the motivations for choosing to study in the first year of a Bachelor of Science Health Promotion Program, Faculty of Physical Therapy, Srinakharinwirot University, Academic Year 2022 when selecting through the TCAS system on the basis of five factors: quality and reputation of the institution; environment of the institution; curriculum; occupations, and the economy and society. The sample group comprised first-year undergraduate students of the Bachelor of Science Health Promotion Program, Faculty of Physical Therapy, Srinakharinwirot University, numbering 55 people. The study tool was a questionnaire. Data were analyzed by descriptive statistics and analysis of variance. The results of the study revealed that the students' motivation for choosing to study was at a high level with an average score of 4.1±0.56. The quality and reputation of the institution had an average of 4.43±0.54 which is at a high level. Comparing the motivations for choosing to study when classified by gender, it was found that female and male students had no difference in motivation for choosing to study in all five aspects. Moreover, students who graduated from high school from government schools have the greater motivation for choosing to study in terms of the quality and reputation of the institution and the economic and social aspects in comparison to students who graduated from upper secondary school from private schools at the statistical significance level of 0.05.

The Relationship Between Mother Company’s CSR Image and Subsidiary’s Brand Loyalty and Word of Mouth, Mediating Role of Brand Perception

Areerat Leelhaphunt — 2025-12-29

This study’s objective is to explore both the direct and indirect effects of CSR Corporate Image of the Parent Company and Brand Perception of the Subsidiary toward Brand Loyalty of the Subsidiary and Word of Mouth of the Subsidiary. It is quantitative research utilizing a questionnaire for the 400-sample data collection with purposive sampling. All hypotheses of direct effects were tested by ordinary least square regression, while the hypotheses of mediating effect were tested by Sobel Test, at a 0.05 significant level. It was found that (1) CSR Corporate Image of the Parent Company has a direct effect on Brand Loyalty of Subsidiary (b = 0.796, p < 0.05) and it has a direct effect on Word of Mouth of Subsidiary (b = 0.816, p < 0.05) (2) Brand perception of Subsidiary will mediate a positive effect between CSR Corporate Image of Parent Company and Brand Loyalty of Subsidiary (Path ab: b = 0.662, p < 0.001), and (3) Brand Perception of Subsidiary will mediate a positive effect between CSR Corporate Image of Parent Company and Word of Mouth of Subsidiary (Path ab: b = 0.625, p < 0.001). Therefore, it is to confirm that an association of CSR Corporate Image of the Parent Company and Brand Perception of the Subsidiary is the key success factors affecting the Brand Loyalty of the Subsidiary and Word of Mouth of the Subsidiary for sustainable business practices.

K-O-L-A-E Model: A Knowledge Management Program to Preserve Art and Craft, The Kolae Boat Model for Youths in Narathiwat Province

อับดุลเลาะ เจ๊ะหลง — 2025-12-29

This qualitative article aimed to examine knowledge management design to preserve art and craft, the Kolae boat model, for youths in Narathiwat Province. Two methods of data collection were used, including brainstorming and document analysis, with nine key informants who were chosen using purposive sampling. The data were analyzed using content analysis and validated with different methods, including data verification during the interview, theoretical data triangulation after analysis, and verification by experts. The analysis was presented descriptively. The result showed that knowledge management design to preserve art and craft, the Kolae boat model for youths in Narathiwat Province, or K-O-L-A-E model, consists of five grounds: 1) K: Knowledge, planning activity to create knowledge; 2) O: Obtainment, activity to collect data in the community; 3) L: Liberation, community activity to liberate and spread the knowledge properly; 4) A: Application, activity of cultural capital and creative economy development; and 5) E: Engagement, sustainable activity to start with community empowerment for the community.

A Synthesis of Integrated Study Approaches of Contemporary Local Politic Context in Surat-Thani Province

Aussiri Lapi-e — 2025-12-29

It can be said that progress in creating new knowledge in Thai local political and administrative context are considered important. The basis for creating political stability at the national level according to the research findings which are the status of being an important tool leading to development and significantly solving problems in local communities. This article therefore aims to explore research issues in projecting local politics and to review relevant epistemological positions including to synthesize approaches to the integrated study of contemporary local politics in Surat Thani Province with a qualitative research format by using methods to research documents from theses and independent studies of MSc.students in Political Science program in Suratthani Rajabhat University. The research also comprised of in-depth interviews from key informants who are driving the study of politics and local government in the southern region by analyzing the content and synthesizing it to final data sets of contemporary local politics in Surat Thani Province. The research results are classified as follows: 1) local politics research issues were found to be most focused on presenting the scope of local political studies. Next is the study of integration of local administration and local government respectively, while 2) the epistemological standpoint was found to have an integrated concept covering both political science and public administration. Nevertheless, it had an inclination towards political science (57.89 percent). In addition, 3) an integrated approach to the study of local politics involves the relation on a quantitative analytical framework based on the behavioralist era study framework as the basis for conducting research. This reflects the strength of using statistical tools to support data sets to explain local political phenomena to be more reliable. In this regard, the compilation of data sets from graduate research studies that can be put into practice is emphasizing the role of various educational institutions that should be realized in being a source for local politics study. It is also an important mechanism for integrating and connecting networks for development in all dimensions in a holistic manner. This requires urgently adjusting in the paradigm of organizing local political education under the framework of an integrated approach which related to the philosophy and identity of the curriculum. In order to raise the quality of academics to support the creation of new knowledge on local politics in the contemporary context to produce empirical results.

Association Between Admission Types and Academic Achievement of Students at The School of Pharmaceutical Sciences, University of Phayao, Thailand

phaijittra insukhin — 2025-12-29

This research aims to examine the association between admission types and academic performance among students enrolled in the School of Pharmaceutical Sciences at the University of Phayao, Thailand, during the academic years 2018-2022. The study involved a population of 787 students. We utilized a data collection form to retrospectively collect data from the University of Phayao’s student registration database. The independent variable in this study is the admission type, categorized into four groups based on the type of central admission system, with the TCAS 1 group serving as the reference group. The primary outcome was the cumulative grade point average (GPA) throughout the curriculum. Statistical analysis was conducted using linear regression, adjusting for gender, academic year, and program. After removing students who dropped out or took academic leaves, a total of 682 students remained for analysis. The results showed that the TCAS 2 group had no statistically significant difference in average academic performance compared to the TCAS 1 group. In contrast, the TCAS 3 and TCAS 4 groups had significantly higher grade point averages compared to the TCAS 1 group, with adjusted beta-coefficient (95% confidence interval) of 0.18 (0.09, 0.27) and 0.17 (0.09, 0.25), respectively. The results from the sensitivity and subgroup analysis were consistent with the main analysis. Therefore, it can be concluded that students admitted through TCAS 3 and TCAS 4 demonstrated higher academic achievement compared to those admitted through TCAS 1. This finding may have implications for adjusting admission proportions in the future and planning for closer monitoring of the academic performance of students admitted through TCAS 1 and TCAS 2.

Cohesion in Essay Writing of Thai as A Second Language Learners

Yutthichai Uppakandee — 2025-12-29

This article aims to investigate cohesion devices used in essay writing of Thai as a second language learners. The data was collected from essays of foreign undergraduate students majoring in the Bachelor of Arts Program in Communicative Thai Language for Foreigners (International Program), Department of Thai Language, Faculty of Humanities, Kasetsart University. Halliday & Hasan’s (1976) taxonomy of cohesion and Chanawangsa’s (1986) cohesion in Thai were used as analytical frameworks of cohesive devices. The findings reveal five types of cohesive devices including reference, ellipsis, reiteration, conjunction, and lexical cohesion. Conjunction was the dominant device as it ties sentences or sections of a text to be more connected and enhance comprehension for readers. In addition, some errors were found in their writing such as verbal ellipsis that a verb in the earlier phrase was missing, the lack of using conjunctions leading to ambiguous meaning, and the misuse of conjunctions. To make texts more coherent and comprehensible, the researchers have provided suggestions for teaching foreign students using Thai as a second language.

A Study of Using Computer Multimedia for Improving Reading Comprehension Skills of Students of The Border Patrol Police School

Prasert Sae-iab — 2025-12-29

The objective of this research was to improve reading comprehension skills of students at Border Patrol Police School using computer multimedia. The research and development employed was consisting of 3 steps which were 1) study problems and basic information for considering research problems and solutions, 2) computer multimedia development, and 3) study the effects of computer multimedia for improving reading comprehension skills. The sample group was 30 students studying in third grade, at elementary school. The research tools were 1) computer multimedia, and 2) reading comprehension skill tests. The statistics used to analyze the collected data were mean, standard deviation, and dependent t-test. The research finding revealed that 1)The efficiency of computer multimedia for improving reading comprehension skills of students of the border patrol police school (E₁/E₂) was 83.89/84.33 criterion 2) The reading comprehension skills of students at Border Patrol Police school were higher than before the implementation at the statistical significance level of .01.

Instructors’ and Learners’ Needs Towards English Explanatory Narrative Skills for Thai Classical Performances

Sutthisin Suksabai — 2025-12-29

การศึกษาครั้งนี้เป็นการวิจัยเชิงสำรวจมีวัตถุประสงค์เพื่อศึกษาความต้องการของผู้สอนและผู้เรียนมีต่อทักษะการบรรยายการแสดงนาฏศิลป์ไทยด้วยภาษาอังกฤษ กลุ่มตัวอย่าง คือ ผู้สอนและผู้เรียน จำนวน 80 คน สาขาวิชาศิลปะการแสดง คณะดนตรีและการแสดง มหาวิทยาลัยบูรพา และสาขานาฏศิลป์ไทย คณะศิลปนาฏดุริยางค์ สถาบันบัณฑิตพัฒนศิลป์ตามลำดับ ในภาคการศึกษาที่ 2 ปีการศึกษา 2566 คำนวณจากตารางกำหนดขนาดกลุ่มตัวอย่าง เครื่องมือที่ใช้ในการวิจัย คือ แบบสำรวจความต้องการทักษะการจัดทำบทบรรยายและทักษะการบรรยายการแสดงนาฏศิลป์ไทยเป็นภาษาอังกฤษของผู้สอนและผู้เรียนวิชานาฏศิลป์ไทย สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ ความถี่ ค่าเฉลี่ย ส่วนเบี่ยงเบนมาตรฐาน และร้อยละ ผลการวิจัย พบว่า ผู้สอนมีประสบการณ์ในการบรรยายการแสดงนาฏศิลป์ไทยเป็นภาษาอังกฤษ ร้อยละ 30 และไม่มีประสบการณ์ ร้อยละ 70 นอกจากนี้ ผู้สอนมีทักษะการใช้ภาษาในภาพรวมอยู่ในระดับปานกลาง (x̄ = 2.78, S.D. = 0.49) ซึ่งผู้สอนมีทักษะการเขียนและเรียบเรียงเป็นภาษาไทยอยู่ในระดับสูง (x̄ = 3.60, S.D. = 0.81) มีทักษะการอ่านออกเสียงและบรรยายเป็นภาษาอังกฤษอยู่ในระดับปานกลาง (x̄ = 2.63, S.D. = 0.85) มีทักษะการแปลภาษาไทยเป็นภาษาอังกฤษอยู่ในระดับต่ำ (x̄ = 2.50, S.D. = 0.82) และมีทักษะการเขียนภาษาอังกฤษอยู่ในระดับต่ำ (x̄ = 2.37, S.D. = 0.81) ตามลำดับ อย่างไรก็ตาม ทั้งผู้สอนและผู้เรียนมีความต้องการด้านทักษะการบรรยายภาษาอังกฤษสำหรับการแสดงนาฏศิลป์ไทยในภาพรวมอยู่ในระดับมาก (x̄ = 3.46, S.D. = 1.17) ซึ่งประกอบด้วยความต้องการด้านทักษะการออกเสียงคำศัพท์เฉพาะทางนาฏศิลป์ไทยด้วยภาษาอังกฤษที่ถูกต้องอยู่ในระดับมาก (x̄ = 3.57, S.D. = 1.07) ความต้องการด้านทักษะการออกเสียงภาษาอังกฤษตามหลักการที่ถูกต้องอยู่ในระดับมาก (x̄ = 3.49, S.D. = 1.12) และความต้องการด้านทักษะการบรรยายการแสดงนาฏศิลป์ไทยด้วยภาษาอังกฤษที่ถูกต้องอยู่ในระดับปานกลาง (x̄ = 3.36, S.D. = 1.26) ตามลำดับ

Life: A Study of Conceptual Metaphors in The Thai Language

nuengruethai siamthong — 2025-12-29

The purpose of this article is to examine metaphors in the Thai language that represent life concepts and study the viewpoints of Thai language users as shown in these lifemetaphors. The author gathered the data from academic writing, non-academic writing, fiction, newspapers, and miscellanies in the Thai National Corpus of the Department of Linguistics, Faculty of Arts, Chulalongkorn University using the conceptual metaphors of Lakoff and Johnson [10] and Kövecses [9]

Five life metaphors are revealed in this study, namely life as a journey, life as an object, life as a struggle, life as a drama, and life as food. All 5 metaphors can reflect perspectives or convey ideas and understanding about life or living in 3 main points: 1) lifestyle, 2) life experience, and 3) value of life.

Behavioral Economics of Consumer Buying Decisions Through Social Network Market Under Dynamic Situations in The Northeastern Region of Thailand

Penporn Pukahuta — 2025-12-29

Due to the situation of uncertainty arising from the rapid spread of the new COVID-19 strain in the country, leaders have implemented guidelines for adopting a "New Normal" lifestyle, which includes the transition to an online society.

The objective of this research is confirmatory factor analysis in the causal relationship model of consumer purchasing decisions by establish empirical evidence based on numerical data and the magnitude of mediating effects to validate our findings. Data were collected through a questionnaire administered to 400 participants aged between 40 and 60 years, who had utilized online social market services at least three times within one month before data collection. These participants lived in the provinces of Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, and Udon Thani.

The research results revealed two patterns emerging from the experience of the challenging circumstances: 1) The perception of marketing mix factors had an indirect influence on consumers' purchasing decisions through online behavior, with a magnitude of 0.326 units. 2) Dynamic capabilities factors exerted an indirect influence of 0.485 units on purchasing decisions through consumer selection, acting as an intermediary variable in the context of online behavior (Partial Mediation). Additionally, the research identified that the awareness and acceptance of risks associated with technology usage positively impacted the decision to purchase products and services through social media marketing.

Therefore, E-Commerce businesses must consider and decide on marketing promotion strategies in designing and planning operations. One need to change communication styles to meet the needs of the target audience is to ensure effective communication and understanding.

Textual Competence in The Writings of Thai Students Majoring in German: A Case Study in Writing Narrative Texts with Variations in Language Use

Supatcha Jennasombut — 2025-12-29

The main purpose of the study is to investigate German writing competence in narrative texts of Thai undergraduate students under aspect of variations in language use following Schmölzer-Eibinger’s indicators [5]. The participants are a purposive sampling consisting of 10 third-year students majoring in German at Srinakarinwirot University. Each student is assigned to write one text per week for three weeks. Therefore, there are 30 texts in total to analyze. The results revealed that most students cannot formulate narrative texts well. They solely use basic adjectives, adverbs, conjunctions and sentence structures by beginning sentences with subjects. Only a small number of students can create their texts using various modifiers, sentence structures, and subordinating conjunctions. Moreover, many grammatical errors are found when students use complex structures and they affect comprehensibility in some parts of the text. The most frequent errors are subject-verb conjugation, adjective declension, verb tenses, and the position of verbs in the subordinate clauses. Furthermore, most students struggled to apply their German language knowledge to writing the texts. The main reasons are that students lack experience of writing German texts and have little language awareness of German writing.

A Causal Relationship Model of Automated Service Innovation Influencing Passengers’ Actual Behavior at Suvarnabhumi Airport

Natesiri Ruangariyapuk — 2025-12-29

This research was approved by Human Research Ethics. To study: 1) level of factors related to innovation acceptance, innovation perception, behavioral intention and actual behavior of service innovation 2) a causal relationship model of service innovation towards passengers’ actual behavior at Suvarnabhumi airport. The research data was collected 310 passengers at Suvarnabhumi Airport. The descriptive statistics and analytical technique of a structural equation model were used to analyze data. The results showed that passengers had an attitude towards using innovative services, embrace innovation and recognize innovation at a high level and overall behavioral commitment to use service innovation at a large scale as well. As for the behavior of actual use of service innovations at a high level. The causal relationship model was at a statistical significance level of 0.05. 1) innovation acceptance and attitude towards using service innovation both direct and indirect which affected the actual use behavior through the behavioral intention use (TE= 0.858* and 0.914*, respectively) 2) innovation perception had an indirect effect towards actual use behavior through behavioral intention use (IE=0.352*) and 3) behavioral intention had a direct effect towards actual use behavior. Theory/Policy: Suvarnabhumi airport's service innovations have been recognized and behavioral intention will be actually used by passengers. Therefore, Suvarnabhumi Airport continual focus on developing innovative services will help increase its competitiveness at the international level in a sustainable way.

editorial board

2025-12-30

Srinakharinwirot Research and Development Journal of Humanities and Social Sciences