Srinakharinwirot Research and Development Journal of Humanities and Social Sciences

editorial board

2025-06-13

Potential development of community innovation for sustainable living: Foreign perspectives on the relationship between state, society, and industry

Yared Akarapattananukul — 2025-06-13

The coexistence between public and industrial sectors, particularly in economic zones, tends to escalate a propensity for conflict due to competition over limited resources and the negative impact of state economic development policies on social structures and local communities. This research employs a qualitative methodology, with a primary focus on the systematic collection and analysis of documentary data. The objectives of the study are twofold: (1) to critically analyze community innovations implemented in different countries that facilitate coexistence between communities and industrial sectors; and (2) to develop insightful recommendations for empowering communities through the enhancement of their participatory capacity in community-driven innovation endeavors. By illustrating the development since the 20th century, the study encompasses both industrial countries, i.e., Taiwan and China, and post-industrial countries, i.e., the United States and Sweden. The findings of the study reveal that community innovations exhibit nuanced manifestations contingent upon the contextual factors, including history, political opportunities and spatial dynamics. However, a common thread among these divergent manifestations lies in the imperative of multi-stakeholder engagement within society and community participation. These innovative endeavors assume multifaceted forms, encompassing technological advancements, project initiatives, policy formations, governance processes, and developmental frameworks. In addition, recommendations for empowerment and capacity development of community-driven innovation can be addressed through the lens of four pertinent dimensions: (1) the contextual conditions for community innovations; (2) advantages leading to success in creating community innovations; (3) the challenges that may be obstacles to the development of community innovations; and (4) the driving forces to create community innovations.

Perception of universal design, adaptation, resilience, and quality of life of the elderly at happy center for all age in Bangkok

Jidapa Chanmuang — 2025-06-13

The purposes of this study were to as following: 1) to study level of perception of universal design, adaptation, resilience and the quality of life of the elderly 2) to compare quality of life of the elderly by their different personal factors, 3) to study the relationship between perception of universal design, adaptation, resilience and quality of life of the elderly, and 4) to study the influence of perception of universal design, adaptation, and resilience on quality of life of the elderly. The samples were 330 elderlies from Happy Center for All Age in Bangkok, selected by stratified random sampling. All data was collected by questionnaires with had Index of item objective congruence (IOC) for each item .66-1.00 including personal factors questionnaires, perception of universal design questionnaires (α =.897), adaptation questionnaires (α = .856), resilience questionnaires (α =.925) and quality of life questionnaires (α =.913). Statistical methods were percentage, mean, standard deviation, t-test, F-test, LSD (Least Significant Difference), Pearson Product Moment Correlation Coefficient and Multiple Linear Regression. The results of this research were: 1) perception of universal design, adaptation, resilience and quality of life of the elderly were at the high level, 2) the elderly with different in sex, level of education and marriage status had differences in quality of life of the elderly with the statistical differences at .05 and .01 3) perception of universal design was positively correlated to quality of life of the elderly with the statistical differences at .01 (r = .181), adaptation was positively correlated to quality of life of the elderly with the statistical differences at .01 (r = .617) and resilience was positively correlated to quality of life of the elderly with the statistical differences at .01 (r = .704), and 4) perception of universal design, adaptation and resilience could jointly predict quality of life of the elderly by 54.1 percent.

A development and achievement of interprofessional education learning model in community diagnosis and health promotion for undergraduate health professional students

Piyanuch Yoadsomsuay — 2025-06-13

This mixed methods research study aims to develop and evaluate the effectiveness of an interprofessional education (IPE) learning model in community diagnosis and health promotion. The study involved a sample of 15 instructors, 10 mentors, 10 collaborating healthcare volunteers, and 193 undergraduate health professional students, comprising 152 second-year medical students and 41 third-year health promotion students. The participants were selected using purposive sampling methods. The study procedure was conducted as follows: 1) Focus groups and in-depth interview techniques were employed to study and analyze the fundamentals of interprofessional education learning among instructors, mentors, and collaborating healthcare volunteers. 2) Development of IPE model. 3) Implementation of the IPE model with undergraduate health professional students. 4) Evaluation of the IPE model's achievements. Data was collected using the IPE model's achievements, Oxford happiness, and satisfaction questionnaire after participating in the IPE model. Descriptive statistics were utilized to analyze the quantitative data, while content analysis was employed to analyze the qualitative data. The findings indicated an absence of dedicated content for interprofessional education learning in both health promotion and medical curricula. Additionally, there was a lack of comprehension and direct experience in IPE among undergraduate health professional students. The IPE model included orientation, human bingo, a lecture, soft skills development, and a week of community fieldwork. This approach aimed to provide students with experience in collaborating with community healthcare teams, engaging in group discussions, self-directed learning, and reflection. The results also indicated that a majority of students achieved excellent grades and reported high levels of satisfaction (Mean 4.39 ± 0.52) and good levels of happiness (Mean 3.61 ± 0.42) after participating in the IPE model. Consequently, it is recommended that the Institute of Education endorse and facilitate the adoption of the IPE model to enhance the interprofessional collaborative competency of undergraduate health professional students.

An approach to adapt Japanese hospitality Omotenashi to homestay business in Sukhothai Province

Sansoen Sattavorn — 2025-06-13

This qualitative research aims to 1) analyze the perception and behavioral pattern of Japanese hospitality Omotenashi among homestay entrepreneurs 2) analyze Japanese hospitality Omotenashi perceived by customers and 3) synthesize gaps in such perceptions of entrepreneurs and customers in order to identify a new approach for the development of personnel in the hospitality industry and provide an alternative to improve service experiences of Thai and foreign tourists. Based on the concept of Japanese hospitality Omotenashi, data were collected through participant observation, structured interviews, and focus groups for thematic analysis from homestay entrepreneurs and their customers in the Sukhothai Historical Park and Si Satchanalai Historical Park’s peripheral area. The results showed that entrepreneurs perceived Japanese hospitality Omotenashi as the same as their customers in terms of cleanliness standards, taking care of safety, keeping smooth relationships, trying to satisfy the different needs of customers, being considered, and paying attention to equality and role interplay between service providers and customers in observable and measurable manners. While food preparation standards and some aspects of hospitality have been disregarded. The aforementioned results contribute to practical approaches for human resource development in the homestay business and other hospitality industries as a whole in Thailand with Japanese hospitality Omotenashi. Approaches to carry out seminar workshops to promote actionable and measurable Omotenashi for accredited homestay entrepreneurs and further study on overlooked aspects of Omotenashi were also discussed.

Development of a research-based science learning curriculum of science classroom project management in the northeast

Dechathon Bongboot — 2025-06-13

The objectives of this research were 1) the development of a research-based local science learning curriculum for enrichment projects in science, mathematics, technology, and environment (SMTE), 2) the study of the effectiveness of the development of a research-based local science learning curriculum for enrichment projects in science, mathematics, technology, and environment (SMTE), and 3) evaluating the effectiveness or quality of local science curricula using research as the basis for special science, mathematics, technology, and environment classroom projects. in the northeast. The research was conducted in 4 steps: Step 1, the study of basic information, Step 2, curriculum development, Step 3, curriculum trial, and Step 4, evaluation and improvement of the curriculum. The samples were Mathayomsuksa 6/11 students at Bung Ken School, Bueng Kan Province, and the second semester of the academic year 2023, consisted of 34 students. The research instruments were 1) Questionnaire on the current and desired conditions of the development of local science curricula using research as a base. 2) Lesson management plan for the learning unit on biological research on the nature of living things and biological diversity. Biology in the Lok Kut Thing Wetland, Bueng Kan Province. 3) A research-based local science learning curriculum of enrichment project of Science, Mathematics, Technology, and Environment (SMTE) 4) Performance assessment and learning, and 5) curricular satisfaction. The statistics used in the data analysis were mean, standard deviation, percentage, and t-test. The results of the research found that: 1) Developing a local science curriculum using research as the basis of a special science, mathematics, technology, and environment classroom project in the developed northeastern region. Consists of 1) Local curriculum analysis table 2) Introduction 3) Vision 4) Mission 5) Objectives 6) Important student competencies 7) Desired characteristics 8) Local curriculum framework/local learning content 9) Focus points Context, needs of the educational institution 10 ) Structure of the curriculum 11) Content 12) Course description 13) Learning management plan Including 5 units were (1) knowledge about biodiversity and the origin of life (2) Biodiversity Research in Kut Ting Wetlands (3) Studying biodiversity in the world's wetlands (4) Classification, and morphology of biodiversity in the Kut Ting World Wetlands (5) Biodiversity Research Report in Kut Ting World Wetlands. The amount of the learning period is 20 hours. Research-Based Evaluation of the Effectiveness of Local Science Curriculum. Based on the results of data analysis. Including 1) Learning achievement after the experiment was significantly higher than before the experiment at the 0.05 level (t-test เท่ากับ 16.58*). 2) Overall student performance and learning behavior are at the highest level, and 3) Students were satisfied with the course at the highest level.

Factors affecting online language course purchase intention

Watcharapol Sanmuang — 2025-06-13

According to the advancement of the Internet and technologies, online language course business is constantly growing across the world presently. Furthermore, this business also has numerous opportunities to gain enormous profits in the business context. Nevertheless, enhancing this business has a few barricades because the knowledge that can be applied to escalate this business is still lacking. Moreover, factors that can affect online language purchase intention have almost never been identified before. Therefore, this study aims to identify factors that can affect online language course purchase intention and enhance online language course purchase intention simultaneously. The theoretical model has been developed based on four important theories, which are the online purchase intention theory, the technology acceptance model (TAM), the electronic word of mouth (eWOM) theory, and the social media advertising theory. This study applied the quantitative method to find out the research results and used research questionnaires to gather data from 424 participants from various sources. The research results illustrated that perceived usefulness and perceived ease of use have positive effects on online language course purchase intention through attitudes toward online language courses. Meanwhile, interactivity and perceived relevance have positive effects on online language course purchase intention through customer expectancy. Moreover, electronic word of mouth (eWOM) also has moderate positive effects on online language course purchase intention.

The study of problem-solving abilities by digital games-based learning (DGBL) together with visual thinking; social studies for grade 1 students

Sirisukr Sirichokchaitrakool — 2025-06-13

The purposes of this research were: 1) to design and develop learning management through the digital games-based as a base with visual thinking; 2) to study the students’ problem-solving ability; and 3) to study the learning achievement. The sample group was 39 students in grade 1 at Khon Kaen University Demonstration School Primary Level (Suksasart) in the first semester of the academic year 2023. The research tools were: 1) digital games-based learning with visual thinking as the learning management system and 2) a problem-solving ability test and a leaning achievement test. The statistics used for data analysis were percentage and mean. The results were as follows. 1) The result of the design of the digital games-based learning as a base is the design that enhances information retrieval for the students including the stable navigators with the similar structure, the visual graphics and font size which grabbed attention and were easy to read. The content and illustrations were corresponding and promoted the students to be able find out the solution to the problems given. The information was well-categorized which was intelligible and encouraged meaningful learning. The students had an opportunity to engage, brainstorm and solve the problems collaboratively. 2) The average score of the students’ problem-solving skills was 16.50 points, or 82.50% and there were 35 students which equal to 89.74% passed the criterion which expected 70%. Finally, 3) The average score of learning achievement scores was 15.50 or 77.50% and there were 33 students which equal to 84.61%, passed the criterion which expected 70%.

Electronic book usage behavior of healthcare workers in Panyananthaphikkhu Chonprathan medical center Srinakharinwirot University library

Siripun Phoin — 2025-06-13

This study adopted a cross-sectional descriptive design. The purposes of this research were to study the current state, problems and needs for E-book usage behavior of healthcare workers in Panyananthaphikkhu Chonprathan Medical Center, Srinakharinwirot University Library. Multi-stage random sampling was used. The questionnaires constructed by researchers were used for data collection. Data was collected from samples consisting of 72 samples who were 60 instructors/medical physicians/Internships/medical students and 12 dentists. Descriptive data were used frequency, percentage, mean, and standard deviation. We used Pearson chi-square or chi-square test for independent or Fisher exact test for comparison categorical data with significance at 0.05 level (α = 0.05). The results showed that (72.22%) of the female participants. The work positions were instructors/medical physicians/Internships/medical students (83.33%) and dentists (16.67%). The sample was highest among the Department of Internal Medicine department (15.27%), followed by the Department of Pediatrics (12.50%), Department of Surgery (9.72%), and department of family medicine (8.33%), respectively. All dentists from the dental unit. E-book usage behavior at a high level ( = 55.49, S.D. = 8.30). The part of e-book behavior where the user’s need for an E-Book was at a strongly high level ( = 23.64, S.D. = 3.86) while the usage behavior and the user intention of an E-Book were at high level ( = 15.64, S.D. = 2.86). The Characteristics of using E-book was highest among the users was downloaded them to read later at a high level ( = 3.94, S.D. = 1.11), followed by 1) only online reading and no bookmark at a high level ( = 3.74, S.D. = 1.11) and 2) Print some or whole the document for reading at immediate level ( = 2.92, S.D. = 1.41), respectively.

Political movements and relationship spaces in an American film and a Thai boy’s love novel: A critical analysis

Patra Jumsai Na Ayudhya — 2025-06-13

The Lesbian, Gay, Bisexual, Transgender, Queer, and other (LGBTQ+) community movements have been part of international political activity since the 1969 Stonewall riots in New York City. Whereas, since the 2014 Military Coup in Thailand, the LGBTQ+ movement has grown alongside democratic and human rights movements. This article focuses on an analysis of LGBTQ+ socio-political movements by studying the film Milk (2008), an American biographical film based on the life of gay rights activist and politician Harvey Milk, distributed by Focus Features and directed by Gus Van Sant, and the Thai boy’s love novel Mue Rai Ja Lerk Pen Salim (When Will You Stop Being Salim; 2020), by Monsicha Suachon. The close reading analysis was used to analyze and compare political rhetoric in persuading the mass to instigate political activism. The article also further interprets and evaluates personal, romantic, and political spaces intertwining within the texts. The results were that both texts use similar rhetorical discourse to influence political dissent but at different levels. Overlapping political spaces that emerge in both texts function differently by simultaneously embracing and relegating personal and romantic spaces. This study also suggests the use of close reading in studying texts from different cultures revealing political implications nested within the texts.

Relationship among sustainability disclosure, earnings persistence and economic value added of initial public offering firms: An empirical evidence of Thai listed companies

Pairaya Karnjanaprapas — 2025-06-13

As investors pay more attention to corporate sustainability and tend to make investment decisions based on sustainability and financial information in evaluating firm performance, this research aims to analyze the relationship among sustainability disclosure, earnings persistence, and economic value added of Initial Public Offering (IPO). In general, information about IPO firms is more limited than that about listed firms. The sample covers 51 Thai listed firms that had their IPO in 2017-2018. Using the Dynamic Panel Data Model, the findings show that firms with more sustainability information disclosure overall and in the dimension of corporate governance are associated with higher earnings persistence consistent with stakeholder theory but lower economic value added, probably in line with the trade-off between benefit and cost of sustainability disclosure. However, economic value added will increase when the company has high earnings persistence and sustainability disclosure. These findings enable investors to make informed decisions based on sustainability information and corporate managers to determine an appropriate sustainability disclosure policy, as well as regulators to refer as a guideline in setting regulations related to sustainability disclosure.

The performance evaluation of the everyday say no to plastic bags project using the CIPPIEST model

Wisakha Phoochinda — 2025-06-13

The research, the performance evaluation of the “Everyday Say No to Plastic Bags” project, aims to monitor and evaluate the performance of the project using the CIPPEST Model. Primary data was collected from interviews with key informants, namely the Department of Environmental Quality Promotion, partners in the private sector, cooperation network operating retail businesses department stores, shopping centers, supermarkets, and convenience stores that participated in the project, a total of 18 project network partners. Then quantitative and qualitative data obtained were evaluated using the CIPPIEST Model. The results demonstrated that the context dimension of the project is consistent with international and national policies related to reusing or recycling plastics promoting sustainable consumption and production. Input dimension, personnel have knowledge and understanding of reducing and stopping the use of single-use plastic bags and there is enough budget, materials, and equipment used in campaign activities through signs or online social media advertising. Process dimension, the project has emphasized creating knowledge and understanding until awareness of reducing the use of plastic bags is carried out and becoming more environmentally conscious. Product dimension, Stopping the use of single-use plastic bags in department stores or network partners results in plastic waste and the amount of use of single-use plastic bags being reduced by a total of 14,349.6 million pieces or 81,531 tons and able to reduce greenhouse gas emissions by the equivalent of 84,058.46 tons of CO₂e. Impact dimension, relevant agencies can carry out waste and plastic management more easily in creating awareness and attitudes toward reducing the use of plastic bags. Effective dimension, a group of cooperative networks of various stores become a part of the project, which assists network connection, exchange, and learning in the management of plastic bags with handles, and shares management guidelines for people to reduce the use of plastic bags. Sustainability dimension, can be developed into a circular economy. There is promotion and support for changing people's behavior in reducing the use of single-use plastic bags. Transfer dimension, role models, or good examples in campaigns to reduce the use of plastic bags have been promoted. and guidelines have been disseminated to increase the participation of all parties to promote a sustainable reduction in plastic bag use.

Integration of local wisdom diversity in order to manage environmental problems under the climatic change: A case study of Mae Wang watershed, Chiangmai

Chutiwalanch Semmahasak — 2025-06-13

The objectives of this research were 1) to explore environmental problems related to climate change in the Mae Wang watershed (MWW), 2) to study the diversity of local wisdom used in solving environmental problems and 3) to construct a knowledge that integrated from various local wisdom to serve as a guideline for solving environmental problems amid climate change. The research was conducted based on qualitative methods such as in-depth interviews and focus group discussions. 88 community representatives including leaders, experts, members of the MWW network, and members of the Mae Wang Local College (MWLC) were collected intensively. The results revealed that the climate in the MWW had changed over the past 20 years. From 2002 to 2022, the temperatures in the MWW tended to increase by 2.66 percent, whereas the rainfall tended to decrease by 0.37 percent. These led to forest fires, droughts, and floods occurrences. However, communities in the MWW had relied heavily on traditional local wisdom to protect natural resources and supplemented with applied local wisdom as well as combined local wisdom across agroecological zones to manage such environmental problems. In particular, the MWW Network and MWLC were the key knowledge integrators that played important roles in integrating the diversity of local wisdom into a set of knowledge. Thus, an appropriate system should be created to facilitate them to carry out their natural resources management as well as environmental problems management smoothly and concretely.

Drug and herb using behavior for pain relief and associated factors on the behavior among the elderly in Ongkharak District, Nakhonnayok Province

Basmah Hakeme — 2025-06-13

The elderly is a risk groups for pain experience related to body aging and underlying diseases. The use of drug and herb as pain relievers in the elderly is common and causes adverse events and complications. This study aimed to determine drug and herb using behavior for pain relief and associated factors on those behavior among the elderly. The cross-sectional descriptive study was performed in 329 participants aged 60 years and older in Ongkharak district, Nakhonnayok province. The results showed that paracetamol was the most reported oral analgesics (50.9%), topical formula containing methyl salicylate was the most reported external analgesics (24.2%) and Phlai was the most reported topical herbal medicine (34.2%). Most participants had appropriate behavior of drug and herb using (57.4% and 50.8%, respectively) while inappropriate behavior of drug and herb using appeared in moderation (42.6% and 49.2%, respectively). Factors associated with drug and herb using behavior for pain relief included educational level, occupation, income, and underlying diseases.

The effect of self-learning through e-nerd website on self-efficacy perception and professional english communication skills of nursing students

Yapat Niyomsat — 2025-06-13

The development of Professional English Communication Skills for nursing students is crucial and necessary for the formation of Thai nursing professional identity in the 21^st century. This quasi-experimental research study aimed to examine the effects of self-learning through E-Nerd website on self-efficacy perception and professional English communication skills of nursing students and satisfaction toward the use of E-Nerd website. The study samples consisted of nursing students from the Boromarajonani College of Nursing, Nakhonratchasima in Nakhon Ratchasima. Fifty-two subjects were selected by multi- stage sampling based on the inclusion criteria. Subjects were equally assigned into an experimental group and comparison group, twenty-six in each group. Both groups were similar in level of English test scores. The experimental group self-learned English through E-nerd website for 2 weeks, whereas the control group learning English as standard learning for 2 weeks. The research instruments 1) The perceived self-efficacy about English communication questionnaire 2) The English communication skill questionnaire, and 3) The satisfaction questionnaire. The content validity was 1 and reliability of the research instruments were 0.95, 0.78 and 0.94, respectively. Data were analyzed using descriptive statistics, and research hypotheses were tested by Paired t-test, Independent t-test, Wilcoxon signed ranks, test and Mann Whitney U test. The results of this study revealed that the mean score of the perceived self-efficacy about English communication and English communication skill after self-learning through E-nerd website was statistically significantly higher than at baseline and in comparison to the comparison group (p < 0.05). Also, the nursing students’ satisfaction level on using the E-nerd website were high (M = 4.16, S.D. = 0.12). Therefore, the E-nerd website, an online, self-directed education learning program can be applied to develop self-efficacy perception and English communication skills for the professional nurse among nursing students. E-Nerd should be integrated into the standard learning for continuously and efficiently development of Professional English Communication Skills.

An analysis of the comedy-style compositions of northern language songs by Witoon Jaiprom

Aekthida Sermthong — 2025-06-13

The objective of this research article is to study the biography and works of comedian Kham Muang, Witoon Jaiprom. Study the methods of composing songs and the concept of Kham Muang comedy. Study the content and strategies for telling stories in the Kham Muang comedy songs. Including studying the literary value of the Kham Muang comedy songs which Witoon Jaiprom is the author and the singer himself. There are a total of 15 songs. Research and data collection methods were used by In-dept Interview, documentary research and textual analysis. The results of the research found that passion for singing, personal characteristics, experiences, and opportunities have driven Witoon to succeed, to become a singer and the composer of the unique Khammuang comedy song. In addition, music composition is divided into 2 eras: 1st era There was a style of song writing that had alternating singing and speaking parts, called sectional music composition. The second era called humorous content song composition which is funny song content. Song writing pattern or musical forms that are commonly used is Strophic Form, which is a style of singing that has the same melody throughout but the lyrics are changed to AAA format. The funny concept that is most used in music composition is Relief theory or relaxation theory. In the manner of creating laughter, humor, and reducing mental tension by raising social issues in the song content. Most of them bring out the comedy from the storyline which is clearly communicated and straightforward, consisting of 3 characteristics: a storyline about behavior, the storyline revolves around social issues, and storylines about culture. In addition, each song also has all 7 elements of storytelling, including linear storytelling. In terms of the literary value of the song, it was found that consist of the use of images, using literary questions, word play, and sound play. There is also the use of interjections. and the use of fluctuating words in songs as well.

Purchasing decision process and factors affecting green product purchase decision of green consumers

Paiboon Archarungroj — 2025-06-13

The purpose of this research was to study the pre-purchasing decision process and factors influencing green consumers' decision to purchase green products, comparing green product purchasing decisions classified by green product purchasing/consumption behavior type and by green consumer groups, and study behavior after purchasing/consuming green products that affects purchasing behavioral trends. Data were collected with a sample group of 400 consumers who had purchased and/or consumed green products aged 20 years and over, using a questionnaire as a tool. The research found that most of the samples were latent green consumers, followed by potential green consumers and real green consumers. The hypothesis testing results revealed that the pre-purchasing processes including information search and the evaluation of alternatives affect the decision to purchase green products. Factors affecting the decision to purchase green products Including experiences with green products, attitude towards green products, green product features and social influence, and active green consumers have more decision to buy green products than latent green consumers. In addition, post-purchasing/post-consuming green product behaviors including satisfaction and receiving benefits beyond expectations from green products statistically affects purchasing behavioral trends. Statistically significant This research can be used by business operators in planning digital marketing communication strategies to communicate to consumers.

Quality development of local weaving fabrics among women in Ban Na Duang local weaving group, Loei Province

Patthira Phon-ngam — 2025-06-13

The purposes of this research were 1) to study the problems and needs in the quality development of indigenous weaving fabrics, in the group of local weaving women at Ban Na Duang Na Duang District, Loei Province and 2) to improve the quality of indigenous weaving fabrics in the group of local weaving women at Ban Na Duang. It is a participatory action research using in-depth interviews, focus group discussions and brainstorming sessions. The results found that 1) problems in developing the quality of local woven fabrics the group produces Mudmee cloth using wisdom passed down from ancestors. There is a problem with designing cloth patterns that lack the identity of the group and community. There are no modern patterns due to lack of knowledge in new and modern production processes, the group would like to have training in designing fabric patterns. In the community, they wanted a pattern that was unique to the community, namely the bat pattern group, want to dye natural dyes and 2) to develop the quality of local woven fabrics, training in fabric pattern design has been conducted. Production process natural dyeing and marketing strategy Including study visits. As a result, the group was able to produce woven fabric with a pattern that was the identity of the group. Can be produced according to community product standards and applied for a design patent. As for the marketing strategy, there is product promotion in various forms such as brochures, flyers, advertising, and the development of distribution channels such as retail stores, community stores, and ready-made garment shops. Supporting the display of woven fabric products at various events at the local and provincial levels, including adding value to products by processing a variety of products, such as bags, satchels, TV covers, refrigerators, shirts.

Decision factors for debt restructuring of non-performing debtors: A case study of an asset management company

Ittiphol Khomsuphap — 2025-06-13

The problem of the amount of non-performing loans of commercial banks has increased due to the Covid-19 virus outbreak situation. As a result, commercial banks have developed a solution to the problem of non-performing loans by using the debt restructuring method of debtors to prevent defaults on loan payments. Therefore, this research aims to study the factors and levels of opinions on the factors that cause debtors to decide to restructure their debts with asset management companies. This research used a questionnaire to collect data from a sample group of 300 people who had debt restructuring with an asset management company. The questionnaire data was divided into two parts: factors within the asset management company and factors of debt repayment ability. The data were then analyzed using descriptive and inferential statistics. The results of the research found that factors within the asset management company and the factors of debt repayment ability were at a high level. In addition, the test results of the hypothesis found that groups of respondents with different ages and average monthly incomes had different opinions on various factors. Finally, the research has suggested guidelines for setting policies, criteria, and conditions for considering debt restructuring to be more efficient in the future.

An analysis of student development strategies in schools under the secondary educational service area office Chiang Mai

Jirayut Prasartyingyod — 2025-06-13

This research aims to: 1) analyze strategies for student development, 2) examine the alignment of vision, identity, and student development strategies, and 3) provide recommendations for formulating student development strategies for schools under the Secondary Education Service Area Office Chiang Mai. This qualitative research utilizes document analysis and focus group discussions, divided into three stages: 1) analyzing strategies for student development, 2) examining the alignment of vision, identity, and student development strategies, and 3) formulating recommendations for student development strategies for schools under the Secondary Education Service Area Office Chiang Mai. The sources and participants include: 1) secondary data from the supervising agencies and 34 schools, and 2) a research team of three members. The tools used are: 1) a student development strategy analysis form, 2) a vision, identity, and strategy alignment analysis form, and 3) a focus group discussion record form. The statistics used are frequency, percentage, and content analysis. The research findings indicate that: 1) the key points of the student development strategies align with the National Education Standards B.E. 2561 and the Basic Education Standards, covering nine main areas. The most frequently addressed area is the development of morality, ethics, and desirable characteristics, while the least addressed is the promotion of citizenship among students. 2) School's student development strategies align most closely with their visions and least with their identities. 3) The recommendations for formulating student development strategies for schools under the Secondary Education Service Area Office Chiang Mai are: 3.1) schools should incorporate the key points outlined in the National Education Standards and Basic Education Standards into their student development strategies, and 3.2) schools should develop clear, concrete, and actionable student development strategies that align with and reflect their vision and student identity.

Nutrition in cancer patients receiving chemotherapy

Pisamai Jangsuthivorawat — 2025-06-13

The purpose of this research is to assess the nutritional status. in cancer patients receiving chemotherapy. This research is a descriptive study. The population is cancer patients receiving chemotherapy at the chemotherapy nursing unit. Panyananthaphikkhu Medical Center using computational statistics, analysis of covariance (ANOVA), with the calculation value Estimate sample size for sample comparison of proportion to hypothesis value, obtained a sample size of 100 patients who were diagnosed with the disease. Cancer has been treated with chemotherapy, not combined with radiation. Age 15 years and over, including breast cancer. Colon cancer, lung cancer, cervical cancer, Endometrial cancer. The first time the disease was detected. Statistical data analysis using Mean, S.D., Percentage, Repeated measure ANOVA, and tools. Used to assess nutritional status using the Nutrition Alert Form (NAF score) adapted from the RAMA NAF score, Albumin level, and Total lymphocyte count. The results of the research found that the clinical data of 63 patients were collected because the research period had expired, and the sample was found not to be as specified. It was found that many patients were female, 47 cases (74.46%), males 16 cases (25.40%), average age 54.25 ± 13.5 years, average body mass index 22.93 ± 5.0 kg/m², with the top 3 comorbidities being Breast cancer was 12 cases (22.20%), followed by colon cancer 9 cases (14.30%) and ovarian cancer 7 cases (11.10%). Most of the patients had no co-morbidities (44 cases) (69.80%) and had 19 co-morbidities. cases (30.20%) The most common diseases are High blood pressure, 11 cases (63.20%), followed by hyperlipidemia, 6 cases (31.60%), and diabetes, 4 cases (21.10), respectively. Nutrition Alert Form (NAF score) found that after giving chemotherapy Treatment at the 1st, 2nd and 3rd times found Mean ± S.D. = 4.77 ± 3.1, 4.89 ± 3.3 and 5.16 ± 2.9 (p-value = 0.173). Severity level Normal -Mild malnutrition Mean ± S.D. = 42 ± 66.7, 39 ± 61.9 and 37 ± 58.7 (p-value = 0.202). Albumin level after receiving chemotherapy in the 1st, 2nd and 3rd times Mean ± S.D. = 3.86 ± 0.6, 3.81 ± 0.5 and 3.71 ± 0.6 (p-value = 0.068). Albumin level ≤ 2.5 (g/l) was found Mean ± S.D. = 49 ± 77.0, 48 ± 76.0 and 42 ± 66.0 (p-value = 0.160). Total lymphocyte count found that after giving chemotherapy for the 1st, 2nd and 3rd times, the Mean (S.D.) values were found Mean ± S.D. = 2,128.85 ± 1263.7 1,897.85 ± 1058.9 and 1,756.57 ± 1219.0 (p-value = 0.028). TLC amount ≤ 1,000 cell/mm² Mean ± S.D. = 44 ± 69.8, 38 ± 60.3 and 34 ± 54.0 (p-value = 0.003).