SAWAGVUDCHAREE, O. Creating Cultural Tourism Destination Identity through Intangible Cultural Heritage with Brand Archetype for Green Tourism Marketing Perspectives: Case Studies of China, Myanmar, Thailand, and Australia. Journal of Thai Hospitality and Tourism, [S. l.], v. 21, n. 1, p. 87–100, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/270626. Acesso em: 16 sep. 2026.