Lertkultanon, Yaowaporn, Ketwadee Buddhabhumbhitak, and Chalongsri Pimonsompong. 2024. “The Development of Innovation Management to Enhance Customers’ Service Values for Hotel Businesses in Thailand”. Journal of Thai Hospitality and Tourism 19 (1):52-65. https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/260916.