Poltanee, Issarapong, and Umaporn Boonphetkaew. 2024. “Causal Relationship Model of Marketing Mix Affecting Travel of Chinese Tourists in Chiang Mai Province”. Journal of Thai Hospitality and Tourism 19 (1):66-77. https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/261927.