Itthiophakorn, D. and Preudhikulpradab, S. (2025) “A Proposed Ratchaburi’s Tourism Strategic Execution Model to Strengthen Cultural Tourism Development: A Case of Ratchaburi Province, Thailand”, Journal of Thai Hospitality and Tourism, 20(2), pp. 97–113. available at: https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/265606 (accessed: 11 October 2026).