Lertkultanon, Yaowaporn, Ketwadee Buddhabhumbhitak, and Chalongsri Pimonsompong. “The Development of Innovation Management to Enhance Customers’ Service Values for Hotel Businesses in Thailand”. Journal of Thai Hospitality and Tourism 19, no. 1 (January 31, 2024): 52–65. Accessed May 10, 2024. https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/260916.