Yamthap S, Limpiti S, al. et. Thai Entrepreneurs under the New Competition in Tourism Business: Case Study of Chiang Mai Province. JTHT [internet]. 2022 Oct. 4 [cited 2025 Apr. 3];17(2):29-44. available from: https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/240982