UBRU International Journal Ubon Ratchathani Rajabhat University

Influence of Organizational Culture and Training that Affects Loyalty to The Organization Through Work Incentives for Temporary Employees Under The Jurisdiction of The Amnat Charoen Primary Educational Service Area Office

2024-12-03T20:03:29+07:00

The objectives of this research are 1. to study the influence of organizational culture, training, and work motivation; that affects temporary employees' loyalty to the organization under the Amnat Charoen primary educational service area office 2. to study the influence of organizational culture and training that affects temporary employees' loyalty to the organization Under the Amnat Charoen primary educational service area office through work motivation 3. to study organizational culture and training that influences work motivation of temporary employees Under the jurisdiction of the Amnat Charoen primary educational service area office classified by district area The sample group used in the research was temporary employees, including temporary employees with a one-year contract and temporary employees. (Government employees) 4 year contract, 400 people, using proportional stratified sampling method. (Proportional Stratified Random Sampling) The tools used were questionnaires.
The results found that 1. organizational culture, training, and work motivation that affects loyalty to the organization Statistically significant at the 0.01 level 2. Organizational culture and training that has an indirect influence on loyalty to the organization through work motivation Statistically significant at the 0.01 level 3) Organizational culture and training
that affects the motivation to work Statistically significant at the 0.01 level.

An Analysis of Investment Training Programs to Improve Investment Effectiveness: A Case Study of The Guotai Junan Securities Co., Ltd., Beijing, China

2024-12-03T20:19:10+07:00

This research aimed to analyze investment training programs to enhance investment effectiveness, specifically within the context of China (Guotai Junan Securities Co., Ltd., Beijing, China). The research employed the Delphi method, involving 25 investment professionals who possessed at least 5 years of experience and had an investment portfolio valued at 500,000 yuan or more. Purposive sampling was utilized for participant selection. The research instrument was a questionnaire with a reliability value of 0.6. Descriptive statistics, including median, interquartile range (or mean), and standard deviation, were used for data analysis.

The results revealed that the investment training program, as perceived by the experts, should consist of seven modules: Project Investment Evaluation Method ( 4.8), Fundamentals of Investment Studies ( 4.6), Fundamentals of Financial Risk Management ( 4.3), Industry Investment Analysis ( 4.2), The Path of Investment Masters ( 4.1), Financing and Innovation ( 3.8), and Financial Risk Supervision ( 3.6).
The study further highlighted the positive impact of investment training on financial literacy, decision-making skills, and risk management. Experts generally rated most modules favorably, particularly those emphasizing practical application and game-based learning.
However, modules focusing on financial innovation and financial risk supervision received comparatively lower scores, suggesting areas for potential improvement.

A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

2024-12-03T20:27:54+07:00

This paper takes Haiyan North and South Lake Tourist Attractions wisdom tourism as the research object, analyzes its current construction status quo, and researches several aspects such as tourists' satisfaction and perceived importance. According to the survey data research found that tourists on the Haiyan North and South Lake tourist attractions wireless Internet access, self-service guided tours explaining services, intelligent guidance equipment (guide plate), intelligent marketing scenic WeChat, microblog marketing, information touch screen query facilities importance - satisfaction is low, which concluded that the Haiyan North and South Lake tourist attractions infrastructure, information technology construction, marketing strategies and so on, there are still a number of problems.

Study the Employee Satisfaction toward Recruitment Information Systems Process of SMEs in the Lower North eastern Area

2024-12-03T20:33:37+07:00

This research aimed to 1) study the factors affecting satisfaction with information systems in the recruitment process of SMEs in the lower northeastern region and 2) study the relationship between employee satisfaction with information systems in recruitment and human resource management of SMEs in the lower northeastern region. In this research, the researcher determined the sample size of 15 samples per 1 variable. The sampling method was multistage sampling . The simple random sampling method was used to select provinces. In each province, quota sampling was used . The convenience sampling method was used to collect questionnaires from employees. The research instruments were closed-ended questionnaires. Descriptive statistics were used for data analysis, such as mean, standard deviation, percentages, and multiple regression analysis was used for hypothesis testing.

The research results can be summarized as follows:

The research shows that organizational development, selection information, salary and wage management, selection transparency, and performance appraisal have a positive effect on employee satisfaction with the recruitment information system (p< 0.05 ).
2. The research shows that employee satisfaction with the recruitment information system has an effect on human resource management of medium and small business organizations in the lower northeastern region in the same direction (p<0.05 ).

Development of a Psychological Capital Model for Administrators of Private Universities in Hunan Province, China

2024-12-05T08:28:47+07:00

People who work in educational institutions do experience stress, burnout and other negative experiences as result of taking on a large amount of work, whereby the crises and challenges faced by people in educational organizations are no less than those faced by people in industrial organizations. Psychological capital is regarded as an important concept that helps employees cope with their working environments and contributes to the success of the organization. This study is designed to explore the antecedents
and consequences of administrators’ psychological capital, and establish a relevant relationship model. The data of 303 valid questionnaire responses from online survey of administrators at private universities in Hunan, China, was analyzed utilizing structural equation modeling. Research findings demonstrated that organizational support, organizational justice, and organizational climate have positive correlation with psychological capital as antecedent variables, and psychological capital has positive association with its consequences such as organizational commitment, work engagement and job satisfaction. To improve psychological capital, an intervention training program was developed and applied towards 30 administrators at a private university of Hunan. The results of a semi-experimental research design revealed that the program significantly improved psychological capital (p = 0.003). The SEM model from the results and the effectiveness of training program for improving administrators’ psychological capital can supply administrators and policy makers in private universities, and researchers in this field with implications and recommendations. These insights provide valuable recommendations for enhancing administrators’ psychological capital through targeted interventions.

The Analysis of New Retail Strategy of Xiaomi Company in AI Era: A Case Study of Home Appliance in China

2024-12-05T08:54:05+07:00

This study examined the efficacy of Xiaomi's "New Retail" strategy within the Chinese home appliance market, with a particular focus on the integration of Artificial Intelligence (AI) technologies. The research sought to scrutinize the core elements of this strategy, analyze
the influence of AI on both sales performance and customer satisfaction, and identify associated challenges and opportunities. A mixed-methods approach was employed,
which involved conducting a survey of 400 Xiaomi home appliance customers
and semi-structured interviews with five experts drawn from the retail and AI sectors. Quantitative data gleaned from the survey were analyzed using descriptive statistics (percentages, means) and multiple regression analysis, while qualitative data obtained
from the expert interviews were subjected to thematic analysis. The results of the study indicated that AI-powered technologies, including personalized recommendations, smart home integration, virtual assistants/chatbots, and in-store AI experiences, exerted a positive influence on both sales and customer satisfaction. Specifically, personalized product recommendations exhibited the strongest association with sales (β = 0.38) and customer satisfaction (β = 0.32), followed by smart home integration (β = 0.25 for sales; β = 0.20 for customer satisfaction), virtual assistants/chatbots (β = 0.18 for sales; β = 0.35 for customer satisfaction), and in-store AI experiences (β = 0.10 for sales; β = 0.23 for customer satisfaction). Furthermore, the study identified challenges associated with the integration of AI technologies, such as data privacy concerns and integration complexities. However, it also highlighted opportunities
for enhancing customer experience and improving operational efficiency through the strategic deployment of AI. These findings offer valuable insights into the impact of AI on Xiaomi's new retail strategy and provide recommendations for future enhancements.

Factors Impacting Online Teaching Behavioral Intention on Vocational College in Nanchang, China

2024-12-29T16:57:39+07:00

This study aims to understand what factors influence vocational college teachers in Nanchang,china,to choose online teaching.This text says that the conceptual framework was taken from three different theories: the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2),the Technology Acceptance Model (TAM), and the Theory of Planned Behavior(TPB).These theories suggest that there is a connection between Attitude(AT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC),and Behavioral intention(BI).The research employed a Cronbach's Alpha in a pilot test (n=502) for reliability. 502 valid responses from teachers at JiangXi College of Science and Technology were analyzed by the multiple linear regression to verify the significant relationship between variables. This research revealed that attitude, performance expectancy, effort expectancy, social influence, facilitating conditions impacted on behavioral intention in the context of JiangXi, China.

The Influencing Factors of Technology Usage Behavior Intention Among Teachers in Rural Areas: A Case Study of Faku County Middle School in Shenyang City, Liaoning Province, China

2024-12-29T17:07:02+07:00

This study aims to understand what factors influence vocational college teachers in Objective: To study the impact of six independent variables (Constructivist teaching belief, Perceived ease of use, Self-efficacy, Social influence Subjective norm, Value beliefs) on one dependent variable (Behavioral intention to use technology). In addition, it aims to identify significant differences between variables. Research design, data, and methods: The study utilized the effectiveness of Index of Objective Consistency (IOC) and the reliability of Cronbach's Alpha pilot scale (n=30). Using multiple linear regression method to analyze the effective responses of 100 teachers from three junior high schools in Faku County and verify the significant relationship between variables. Afterwards, a group of 30 teachers received a 14-week strategic plan (SP). Then, compare the quantitative results of the post strategic plan and the pre strategic plan in paired sample t-tests. Result: In multiple linear regression, studies have shown that constructivist teaching belief, perceived ease of use, value beliefs, and social influence have an impact on the behavior of teachers using educational technology. However, subjective norm and self-efficacy did not have a significant impact. Finally, the comparison results of paired sample t-tests indicate significant differences in the teachers’ behavioral intention to use technology during the post strategic planning and pre strategic planning stages.

Development of A Strategy for Enhancing Teacher Job Satisfaction in Junior High Schools of Guizhou Province, China

2024-12-29T17:23:42+07:00

This study explored the effect of work engagement, professional learning community, social support, and principal instructional leadership on teacher job satisfaction, with teacher self-efficacy as a mediating variable, in junior high schools in Guizhou Province. Aiming to propose an effective strategy to enhance teacher job satisfaction, the study used
a mixed-methods approach. Data were collected from 1,106 full-time teachers via questionnaires (1,226 distributed) and analyzed using descriptive analysis, correlation analysis, and structural equation modeling with smart PLS. The RAISE strategy (Raise leadership, Amplify engagement, Inspire learning community, Strengthen social support, and Empower self-efficacy) was developed using SWOT analysis and validated by 11 experts.

The findings showed that: 1) Teacher job satisfaction was moderate (M=2.3, SD=0.83), particularly in areas such as self-efficacy, work engagement, social support, and professional learning communities. This indicates that teachers face insufficient support in meeting their professional needs. 2) Key factors influencing teacher job satisfaction included principal instructional leadership, professional learning communities, work engagement, and social support, with teacher self-efficacy mediating these effects. 3) The RAISE strategy significantly enhanced teacher job satisfaction, indicating a significant improvement in teacher job satisfaction, with the mean score rising from 1.74 (SD = 0.11) to 3.52 (SD = 0.34) (p<0.01) after implementing the RAISE strategy.

The Development of An Ecological Intelligence System to Promote Being a Happiness University of Students, Personnel, and Communities

2024-12-29T17:29:48+07:00

This research aims 1) to develop an ecological intelligence system to promote being a happiness university, and 2) to operate the pragmatic activity forum to implement an ecological intelligence system to promote being a happiness university. For quantitative research, 1,090 samples generated from Yamane’s formula (1973) by quota sampling include 390 students, 300 personnel, and 400 people in the communities of the service area of Ubon Ratchathani Rajabhat University (UBRU). For qualitative research, the samples selected by convenience sampling consist of 55 students, 33 personnel, and 11 people in the communities of UBRU service area.

The curriculum is evaluated before implementation, the results are found that; 1) the curriculum structure of an ecological intelligence system in terms of principles and reasons of the pragmatic activity forum is absolutely appropriate, 2) the pragmatic forum contents of an ecological intelligence system consist of 3 units: Unit 1, the growth mindset development indicates that the scope of the pragmatic forum contents is absolutely appropriate; Unit 2, the self-esteem development indicates that the learning activities and the pragmatic forum procedures are absolutely appropriate; Unit 3, the promotion of being a happiness university indicates that the learning media for the pragmatic forum is absolutely appropriate.

The pragmatic activity forum for 3 leader groups (a group per day) was held on 24-26 July 2024 at the Inthanin Building, Faculty of Business Administration and Management, UBRU. Trainees who took the pre-test and the post-test indicated that the pre-test and the post-test were different for all groups and the post-test score was higher than the pre-test score. In addition, it was shown that trainees have gotten a better understanding of the growth mindset, the self-esteem, and happiness after participating in this pragmatic forum. Therefore, it indicates that the growth mindset directly affects happiness and the self-esteem. Moreover, the self-esteem directly affects happiness, and the growth mindset also affects happiness through the self-esteem to promote being truly a happiness university.

Factors Impacting Students’ Behavior Intension to Use Electronic Learning on Higher Education in Shanghai, China

2024-12-29T17:39:17+07:00

This study evaluates the effects of Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit, Facilitating Conditions, and Learning Value on Behavioral Intention among students at Shanghai Universities. Employing the Index of Item-Objective Congruence for validity and Cronbach's Alpha for reliability, 100 valid responses were analyzed using multiple linear regression. A subset of 30 students participated in a 14-week Intervention Design Implementation (IDI), with outcomes analyzed using a paired-sample t-test. The findings indicate that all factors affect behavioral intentions, offering critical insights for enhancing e-learning platform design in higher education. This research provides a solid framework for future studies in this field.

Development of A Causal Relationship Model Among Self-Management, Psychological Resilience and Future Orientation of Chinese Overseas Students

2024-12-29T17:49:52+07:00

The study builds on the Theory of Planned Behavior (TPB) to develop a self-management model for enhancing Chinese overseas students' self-management competencies. Both quantitative and qualitative methods have been used in this study according to the research objectives: 1) to make comparisons of the differences in levels of behavioral attitude, behavioral intention, self-management, psychological resilience, and future orientation among Chinese overseas students' demographic factors, 2) to explore the relationship between self-management and psychological resilience among Chinese overseas students, in addition to the relationship between self-management and future orientation, 3) to develop a self-management model for Chinese overseas students based on the theory of planned behavior. Using the purposive sampling method, the questionnaires were collected from 457 Chinese overseas students across 9 countries on 4 continents, including Asia, Europe, America, and Oceania. The study administered 5 questionnaires assessing behavioral attitude, behavioral intention, self-management, psychological resilience, and future orientation.

The collected data were analyzed by Mean, Standard Deviation, Frequency, Percentage, t-test, ANOVA, Pearson correlation, CFA, and path coefficient, based on research objectives.

Research results included: Chinese overseas students had obvious problems in self-management in life and study, psychological resilience and behavioral intention positively influenced self-management, psychological resilience positively influenced future orientation and behavioral intention; future orientation positively influenced behavioral intention; and behavioral attitude positively influenced behavioral intention by constructing a structural equation model and data analysis using Smart-PLS3.0.

In conclusion, this study’s result can help Chinese overseas students to confront their overseas study and life positively, this can contribute to the inheritance and development of theoretical models.

The Factors Affecting The Adoption Taobao E-Commerce on Rural Product: A Case Study of Zhejiang, China

2024-12-29T17:57:10+07:00

Launched in 2003 by Alibaba Group, Taobao emerged as a dominant player in the Chinese e-commerce landscape. Initially established as a consumer-to-consumer (C2C) marketplace to rival eBay's presence in China, Taobao differentiated itself by catering specifically to the Chinese market with localized features and services. The platform facilitated a diverse range of transactions, including C2C, business-to-consumer (B2C), and consumer-to-business (C2B) interactions. Taobao offered a comprehensive suite of services, including detailed product listings, communication tools, a secure payment system (Alipay), integrated logistics networks, and marketing tools for sellers. Its impact on the Chinese economy was substantial, empowering small businesses, increasing consumer choice, stimulating economic growth (Zhao, 2014), and enhancing consumer convenience. The research aimed to identify and analyze the key factors that contributed to the successful development or adoption of rural e-commerce. The sample consisted of online vendors at Taobao Villages in the coastal province of Zhejiang. The sample size was calculated using W.G. Cochran’s formula (for unknown population size) with 95% confidence and 5% tolerance, resulting in a sample of 384 people. The research utilized a quantitative research method approach, including a questionnaire with a reliability greater than 0.7. The statistical analysis included KMO and Bartlett tests, averages, percentages, means, standard deviations, and a structural equation model. The research findings revealed that the key factors that contributed to the successful development or adoption of rural e-commerce were relative advantage (β=0.398), compatibility (β=0.215), technological readiness (β=0.348), perceived complexity (β=-0.382), organizational readiness (β=0.286), organizational size (β=0.203), organizational capacity (β=0.410), monetary resources (β=0.312), competitive pressure (β=0.223), regulatory support (β=0.287), and market pressure (β=0.389).

An Analysis of Recent Trends in Methodologies for Teaching Korean as A Foreign Language

2024-12-29T18:18:23+07:00

The rising global popularity of Korean contemporary culture is fueling a boom in learning the Korean language and leading to more students enrolling in Korean language classes. Consequently, Korean language lessons should be carefully designed to cater to the learner's needs to understand more about K-culture through K-pop, K-dramas, and K-movies, along with linguistic components. However, it seems some language teachers may lack confidence in incorporating K-cultural content into their teaching practice,
lesson plans, and instructional material design as a means of learner-centred instruction. This is partially due to the traditionally teacher-centred instructional methods dominant in Korean education, where teachers should be role models and lead the entire lesson,
and to the lack of professional training available for teachers. Therefore, this study aims to review recent methodologies implemented in Korean language education to provide an overview that can guide Korean language teachers and educational professionals in making informed decisions and adopting effective practices in Korean as a foreign language education by analysing relevant literature about current methodologies in the Korean language classroom. The integration of various effective teaching methodologies, along with the incorporation of technological advancements and cultural contents, appears to be inevitable and the most promising path forward. This blended approach not only aligns with current educational trends but also addresses the specific needs and preferences of learners in a globalised context.

The Impact of Knowledge Workers' Sense of Professional Mission on Turnover Intention Research From the Lawyer Industry

2024-12-29T18:33:23+07:00

This article takes the sense of professional mission in the work value orientation of knowledge-based employees as the independent variable, turnover intention as the dependent variable, and professional identity as the mediating variable to empirically test the impact of the sense of professional mission in the work value orientation on the turnover intention of knowledge-based employees, as well as the mediating role of professional identity in it. Based on career construction theory, social exchange theory, and self-determination theory, a hypothetical model of the relationship between career mission, career identity, and turnover intention is proposed. The research results indicate that the sense of professional mission of knowledge-based employees has a significant positive impact on career identity and turnover intention. The relationship between professional identity and the sense of professional mission and turnover intention is partially mediated by professional identity.

Factors Impacting students learning Outcomes at a Medical College in Zhengzhou City,Henan Province, China

2024-12-29T18:40:45+07:00

This study consulted domestic and foreign literature on the outcomes of what students learn in college, gotten a handle on the inquire about status at domestic and overseas on the basis of reviewing the literature, found the problems needing further research
and determined the research theme of this study. In this study, what factors affect how well students learn, including students' Cognitive Ability, self-efficacy, learning motivation, learning strategies and teachers' behaviors, are studied. Then, the impacting components
of students' learning outcomes are determined, and the data are collected using a research tool: questionnaire survey. The results showed that there were a significant relationship between IV(cognitive ability, self-efficacy, learning motivation, learning strategies, teacher behavior) and DV(learning outcomes).

The Study of The Impact of Organizational Culture and Innovation Strategy on Business Performance of Enterprises

2024-12-29T18:48:42+07:00

This study constructed a core conceptual framework by introducing the following demographic variables of gender and age with organizational culture, innovation strategy and business performance as variables. Attempting to analyze the differences in the mean values of the respondents' perceptions of the demographic variable groupings in each variable of organizational culture, innovation strategy and business performance and the influence of the independent variables on the dependent variables, this study proposes research hypotheses and takes the case of the working employees of Company A. In the overall of the study of the working employees, a survey and research is carried out by using the snowball sampling method, a total of 450 questionnaires are distributed in the study,
and by using the snowball sampling method Questionnaires were distributed and 400 questionnaires were returned, of which 389 were valid.

This study finds the specific embodiment of the company's organizational culture, innovation strategy, etc. in the subsequent development and change of the actual business performance. This study provides a reference basis for subsequent research by scholars, discusses the improvement and enhancement of future corporate management methods, and provides an outlook and suggestions for future related research.

Effects of Labov’s Narrative Analysis Model on Chinese Senior High School Students’ Continuation Writing Tasks’ Performance

2024-12-29T18:57:27+07:00

The present study investigated the development of a continuation writing instruction design to improve the continuation writing abilities of Chinese Senior High school students
in China through the application of Labov's Narrative Analysis Model. The developed continuation writing instruction design was implemented with 50 experimental group students compared to another 50 control group students. Data were collected through a pre-test
and post-test of the experimental group students regarding Complexity, Accuracy, and Fluency. They were analyzed quantitatively by basic statistics programs by mean value comparisons and qualitatively by genre-based analysis following the guidance of Labov's Narrative Analysis Model. After the implementation of the writing instruction design, the students improved their narrative writing significantly in terms of Accuracy and Fluency at the significant value of .01. However, they decreased in terms of complexity at the significant value of .05. Text organization and language features of the experimental group students' writings were improved significantly in terms of qualitative analysis by Labov's Narrative Model. Pedagogically, the study contributes valuable insights for both teachers and students. Teachers gain guidance on designing effective instructional strategies that integrate Labov's Narrative Analysis Model, nurturing students' narrative competence and writing proficiency. Students benefit from an enhanced understanding of their continuation writing needs. Future research may go along with strategies to overcome challenges encountered in continuation task completion.

Behavior of Using Pub, Bar and Night Entertainment in Pattaya Among University Students in Chonburi Province

2024-12-29T19:03:36+07:00

This research aims to study the behavior of experiencing in nightlife places including pubs, bars in Pattaya among undergraduate students in Chonburi Province. The survey research's main objectives are to understand how Chonburi Province undergraduate students utilize Pattaya's nightlife pubs and bars, to understand the variables that influence this behavior, and to research how psychological and personal aspects affect behavior. 400 undergraduate students from Chonburi province who attend Pattaya's nightclubs and bars were used as the research's sample population. A questionnaire was used as the research technique. Frequency, percentage, mean, and standard deviation were the statistics that were employed in the descriptive statistical analysis. Additionally, inferential statistics like
Person's Correlation.

The findings revealed that most of the respondents have heard about entertainment areas in Pattaya, 385 people (96.25%), via Tiktok. The psychological factors affecting university students' choice of Pattaya's nightlife establishments revealed that learning
had the highest average, followed by attitude, motivation, and recognition. In a study of the relationship between personal factors influencing the use of pubs, bars, and nightlife entertainment venues in Pattaya, it was discovered that gender, education level in university and monthly income also have an impact on the behavior of visiting pub, bar, and night entertainment in Pattaya, specifically on the frequency and channels of awareness of using the service of pub, bar, and night entertainment. The psychological traits, including reasons for going to bars, have also been found as the impact of the news on bar tourism and how people feel about it.