UBRU International Journal Ubon Ratchathani Rajabhat University

Loyalty of Food Delivery Service Consumers in Mueang District, Ubon Ratchathani Province

Adunyadet Tankaeoa — 2024-04-30

This research aims to 1. study the marketing mix and service quality affecting the loyalty of users of food delivery services in the Muang district of Ubon Ratchathani province, and 2. compare the marketing mix and service quality impacting the loyalty of food delivery service users in the Muang district, categorized by gender, age, occupation, and average monthly income. The sample group consisted of 400 general citizens in the Muang district, Ubon Ratchathani province, using a cluster sampling method. The research tool was a questionnaire. Statistical values used included frequency, percentage, average, standard deviation, multiple regression analysis, t-test, and F-test.

The research findings are as follows:

The overall marketing mix was rated highly. When considered in detail, every aspect of the marketing mix was important, ranked from highest to lowest average score: product, distribution channels, price, physical characteristics, processes, promotion, and personnel. The overall service quality was also rated highly. In detail, every aspect of service quality was important, ranked from highest to lowest average score: reliability, responsiveness, assurance, empathy, and tangibles. Overall loyalty of the service users was high. When considered in detail, the aspects of loyalty, ranked from highest to lowest average score, were: repeat usage, decision-making process, attitude, customer satisfaction, and perception.
The variables of the marketing mix, including product, price, and distribution channels, significantly affected the loyalty of the service users at the 0.05 level. Similarly, the service quality variables, including reliability, assurance, empathy, and tangibles, also significantly affected the loyalty of food delivery service users in the Muang district of Ubon Ratchathani province at the 0.05 level. These seven variables could predict service user loyalty by 63.2%.
In comparing the decision-making of consumers who chose food delivery services, categorized by gender, age, occupation, and average monthly income, it was found that service users of different genders and ages had different opinions on empathy. Users with different occupations had varying opinions on reliability, assurance, empathy, and tangibles. Similarly, users with different average monthly incomes had differing opinions on assurance, empathy, reliability, and tangibles.

Examining The Influential Factors of Turnover Intentions Among Early Childcare Teachers in Jinan City, China: A Structural Modeling Approach

Yuna Yaoa — 2024-04-30

This research explores the influential pathways to the turnover intention of early childcare teachers from the perspective of leadership in Jinan City, China. Employing a quantitative approach rooted in structural equation modeling, we aim to construct a strategic framework that can effectively mitigate the turnover intention among early childcare teachers. The conceptual framework was proposed based on the leadership theory and it examined how emotional leadership is associated with turnover intention. And it conducted empirical research through a questionnaire survey. The empirical data for this study encompassed 375 early childcare teachers operating in Jinan City, China. The findings reveal several key insights: Firstly, both leadership factors (particularly emotional leadership) and organizational elements (such as LMX and organizational commitment) exhibit a negative correlation with turnover intention. Secondly, organizational commitment and LMX emerge as significant mediators in this relationship, while leadership legitimacy does not mediate the process. The SEM model from the results for reducing turnover intentions of early childcare teachers in Jinan, China provide customized theories and strategies for human resource management and leadership development in kindergartens. This is crucial for promoting the healthy and sustainable growth of kindergarten education, laying a firm foundation for early childhood education and development. Our findings hold significant implications for retaining qualified teachers, ensuring the continuity and quality of early childhood education in Jinan and beyond.

Service Quality, Privacy, and Reliability Influencing Loyalty Through Satisfaction in The Use of BAAC Mobile Application in Si Sa Ket Province

Pingkanakorn Kangpiboon — 2024-04-30

This research aims to 1. investigate the impact of service quality, privacy, and reliability on user satisfaction with the BAAC Mobile application, 2. examine the influence of service quality, privacy, reliability, and satisfaction on loyalty towards the BAAC Mobile application, and 3. explore how service quality, privacy, and reliability affect loyalty through satisfaction with the BAAC Mobile application. The sample consisted of 500 users of the BAAC Mobile application from 20 branches of the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Si Sa Ket Province, using a stratified random sampling method. The instrument used was a questionnaire, and the statistics employed included mean, percentage, standard deviation, and analysis of direct and indirect effects. The findings revealed that 1. service quality, privacy, and reliability directly influence satisfaction with the BAAC Mobile application, 2. privacy, reliability, and satisfaction directly affect loyalty towards the BAAC Mobile application, and 3. service quality, privacy, and reliability influence loyalty through satisfaction with the BAAC Mobile application.

Development of a Model for Empowering Teacher Job Performance in Private Primary Schools of Henan Province, China

Ping Wang — 2024-04-30

The job performance of primary school teachers significantly impacts the quality of primary education. However, private primary school teachers in China often exhibit subpar job performance. Therefore, it is crucial to investigate ways to enhance private primary school teachers' workplace environment and behavioral factors in China to improve their job performance. This research explored the relationship, path, and mechanism between five variables: workplace spirituality, workplace allies, workplace well-being, organizational citizenship behavior (OCB), and job performance. The research employed a questionnaire survey method targeting private primary school teachers in Henan Province, China. In total, 457 questionnaires were distributed using a random stratified sampling method, with 416 considered valid.

The findings showed that workplace spirituality, allies, well-being, and organizational citizenship behavior positively influenced job performance by constructing a structural equation model and data analysis using Smart-PLS3.0 and SPSS27.0. Furthermore, workplace spirituality and workplace allies mediated the relationship between job performance through workplace well-being and OCB.

In conclusion, the research revealed the significant impact of workplace spirituality, workplace allies, workplace well-being, and Organizational Citizenship Behavior on the job performance of primary school teachers, offering theoretical and practical guidance for enhancing their work efficiency. However, there were limitations, including restrictions in sample selection and reliance on a single data source. Therefore, future research could further expand the sample size, adopt diverse data collection methods, and consider the effects of other potential variables to obtain more comprehensive and accurate findings.

Quality of Working Life is A mediator Between The Factors That Influence Happiness at Work of Personnel Under The Northeastern Excise Office

Soemsiri Srisombata — 2024-04-30

The objectives of this research are 1. to study Organizational engagement; and the working environment that influences the happiness at work of personnel under the Northeastern Excise Office 2. to study Organizational engagement and the working environment that influences the quality of working life of personnel under the Northeastern Excise Office
3. To study Organizational engagement. and working environment that influences happiness at work through the quality of working life of personnel under the Excise Office Northeast.
An example is personnel under the Northeastern Excise Office, namely the Excise Region
3 Office and the Excise Region 4 Office, classified as civil servants, permanent employees, government employees. and 400 temporary employees. A proportional stratified sampling method was used. Tools used include questionnaires. Statistics used include mean, percentage, standard deviation. and direct influence analysis and indirect influence. The results of the research found that 1. organizational commitment It has no influence on happiness at work. working environment and the quality of working life influences happiness at work. Statistically significant at the 0.01 level 2. Organizational commitment and the working environment has an influence on the quality of working life. Statistically significant at the 0.01 level
3. Organizational engagement and working environment Influences happiness at work through quality of working life Statistically significant at the 0.01 level.

The Analysis of The Musical Structure and Aesthetic Expression of “Love Forever” by “Yimeng Mountain”

Yuan Shuaia — 2024-05-01

This article was on the analysis of the musical structure and aesthetic expression of “Love Forever” by “Yimeng Mountain”. The objective of this study To analyze the musical structure and aesthetic expression of “Love Forever” by “Yimeng Mountain”. The result of this study found that The main theme or melody of the music may undergo various variations in the repeated and developed sections, such as changes in melodic lines, repetition, or alterations in notes. These variations make the music richer and more diverse, capturing the audience's interest. Musicians may also employ counterpoint techniques, creating harmonic relationships between different voice parts. This can enhance the harmony and complexity of the music, conveying more layers of emotion. At times, the contrapuntal relationships in the music may undergo variations, meaning changes in the relationships between different voice parts. This can create more dynamics and emotional climaxes in the music.

Beyond Numbers: The Role of Data Quality on Lean Accounting Implementation

Trairong Swatdikun — 2024-04-30

This research explores the role of data quality on lean accounting implementation among Thai manufacturing companies. Through the utilization of a survey-based method, this research collected from 315 accounting executives. The results underscore the intricate relationship between data quality and the implications for lean accounting implementation, emphasizing the essential role of a solid foundation of data attributes for the successful integration of lean principles. In summary, this research elucidates the inherent significance of data quality in augmenting the efficiency and effectiveness of lean accounting implementation within the distinctive operational context of manufacturing firms in Thailand.

Cash Management and the Effectiveness of Companies in Thailand

Rungrasmee Deeprasai — 2024-05-01

This research aims to investigate a relationship between cash management and the effectiveness of companies in Thailand by employing correlation study method. 478 companies registered in the stock exchange of Thailand were the samples of this study and the data collection was their financial statements. The data was analyzed by correlation and multiple regression. The results revealed that cash flow management of the companies belong to SET ESG Ratings on Cash Flow from Operation (CFO) and Cash Flow from Investment (CFI) did not show relationship with the effectiveness on company’s performance on Return of Assets (ROA), Return of Equity (ROE) and Net Profit Margin (NPM). Besides, the results also showed that Cash Flow from Fund (CFF) of these companies did not have an effect on Net Profit Margin (NPM); however, it showed negative relationship with Return of Assets (ROA) and Return of Equity (ROE) with statistical significance at 0.01 and 0.05 respectively.

The Perceived Benefits, Ease of Use, Attitudes, and Reference Group Conformity Influencing the Intention to Use Mobile Banking Services Among Elderly Customers in Ubon Ratchathani Province: A Study of Government Savings Bank

Kunnida Wajarat — 2024-04-30

This research aims to 1) to study the factors related to perceived benefits, perceived ease of use, and reference groups that influence the intention to use mobile banking services of the Government Savings Bank among elderly customers in Ubon Ratchathani Province;
2) to examine the influence of perceived benefits and perceived ease of use on the intention to use mobile banking services through attitudes; 3) explore the impact of perceived benefits and perceived ease of use on attitudes. The sample population consists of 500 elderly individuals using mobile banking services in Ubon Ratchathani Province, selected through probability sampling using a stratified sampling method. The questionnaire was the research tool used. The findings reveal that 1) perceived benefits and reference groups significantly influence the intention to use mobile banking services among the elderly in Ubon Ratchathani Province at a 0.01 significance level, whereas perceived ease of use does not have a significant effect;
2) perceived benefits and perceived ease of use significantly influence the intention to use mobile banking services through attitudes at a 0.01 significance level; 3) perceived benefits and perceived ease of use significantly affect attitudes at a 0.01 significance level.

The Relationship Between Passengers’ Expectations of Automatic Check-in System and Service Quality at Suvarnabhumi Airport

Sasiwimon Wijarnjit — 2024-04-30

This research examined the relationship between passengers' expectations using an automatic check-in system and service quality at Suvarnabhumi Airport. It focused on passengers' expectations of automatic check-in systems, which included websites, mobile applications, kiosks, and service quality. Quantitative data was collected from 404 samples focusing on Thai passengers experienced with automatic check-in and traveling from Suvarnabhumi Airport. The questionnaire was divided into three parts: general information, passengers' expectations of automatic check-in, and service quality. Statistics were used to analyze data to find the frequency, percentage, mean, standard deviation, and correlation. The result of the study showed that passengers' expectations about automatic check-in systems were at a high level while the service quality of automatic check-in systems was at the intermediate level.

Factors Affecting The Purchasing Intention and Willingness to Pay for Slow Fashion of Generation Z in Bangkok

Tipakorn sawaenghasap — 2024-04-30

This research aimed to study the influence of factors affecting purchasing intention behavior and consumer willingness to pay on slow fashion products. In which the factors of lifestyle will be studied Environmental attitude factor Factors of conformity according to reference groups. And product quality factors That is the default variable. this study used an online questionnaire as a tool to collect data from a sample group, Generation Z. The data were analyzed by descriptive statistics, percentage, mean, standard deviation. Pearson correlation coefficient and multiple linear regression analysis

The results of the study found that lifestyle factors, environmental attitudes, subjective factors and product quality factors positively influenced the purchase intent and willingness to pay for the slow fashion of the Generation Z in Bangkok; The factors that most positively influenced purchase intent and willingness to pay for slow fashion products were lifestyle factors. And being willing to pay 61.4 percent

Development an IoT-Embedded Smart Drip Irrigation System for Livestock Feed Corn Fields

Panupong Boonrom — 2024-04-30

The objectives of this study were: 1. To develop an IoT-embedded drip irrigation system for livestock feed corn fields. 2. To study the outcomes of implementing the IoT- embedded drip irrigation system within the Efficient Agriculture Learning Community (EALC) network, specifically among corn farmers in Tambon Kok Chamrae, Thung Sri Udom District, Ubon Ratchathani Province. The study involved 10 households covering an area of 10 acres the method of Purposive Selection is employed to select a sample group based on specific criteria or objectives. This research serves as a learning point to showcase the IoT-embedded SmartFarm drip irrigation system in livestock feed corn fields. The objectives include providing a learning resource for farmers within and outside the area to study and experiment with the actual use of the irrigation system. The study results from implementing the IoT-embedded drip irrigation system for livestock feed corn fields are as follows: 1. Electricity consumption reduced by 40% 2. Farmers no longer require manual labor for irrigation 3. Water consumption decreased by 40%. Moreover, the system's implementation allowed farmers to have more free time from irrigation activities, providing opportunities to explore additional sources of income within their households.