UBRU International Journal Ubon Ratchathani Rajabhat University

Influence of Organizational Culture and Training that Affects Loyalty to The Organization Through Work Incentives for Temporary Employees Under The Jurisdiction of The Amnat Charoen Primary Educational Service Area Office

Srinut Yodin — 2024-12-03

The objectives of this research are 1. to study the influence of organizational culture, training, and work motivation; that affects temporary employees' loyalty to the organization under the Amnat Charoen primary educational service area office 2. to study the influence of organizational culture and training that affects temporary employees' loyalty to the organization Under the Amnat Charoen primary educational service area office through work motivation 3. to study organizational culture and training that influences work motivation of temporary employees Under the jurisdiction of the Amnat Charoen primary educational service area office classified by district area The sample group used in the research was temporary employees, including temporary employees with a one-year contract and temporary employees. (Government employees) 4 year contract, 400 people, using proportional stratified sampling method. (Proportional Stratified Random Sampling) The tools used were questionnaires.
The results found that 1. organizational culture, training, and work motivation that affects loyalty to the organization Statistically significant at the 0.01 level 2. Organizational culture and training that has an indirect influence on loyalty to the organization through work motivation Statistically significant at the 0.01 level 3) Organizational culture and training
that affects the motivation to work Statistically significant at the 0.01 level.

An Analysis of Investment Training Programs to Improve Investment Effectiveness: A Case Study of The Guotai Junan Securities Co., Ltd., Beijing, China

Li Xin — 2024-12-03

This research aimed to analyze investment training programs to enhance investment effectiveness, specifically within the context of China (Guotai Junan Securities Co., Ltd., Beijing, China). The research employed the Delphi method, involving 25 investment professionals who possessed at least 5 years of experience and had an investment portfolio valued at 500,000 yuan or more. Purposive sampling was utilized for participant selection. The research instrument was a questionnaire with a reliability value of 0.6. Descriptive statistics, including median, interquartile range (or mean), and standard deviation, were used for data analysis.

The results revealed that the investment training program, as perceived by the experts, should consist of seven modules: Project Investment Evaluation Method ( 4.8), Fundamentals of Investment Studies ( 4.6), Fundamentals of Financial Risk Management ( 4.3), Industry Investment Analysis ( 4.2), The Path of Investment Masters ( 4.1), Financing and Innovation ( 3.8), and Financial Risk Supervision ( 3.6).
The study further highlighted the positive impact of investment training on financial literacy, decision-making skills, and risk management. Experts generally rated most modules favorably, particularly those emphasizing practical application and game-based learning.
However, modules focusing on financial innovation and financial risk supervision received comparatively lower scores, suggesting areas for potential improvement.

A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

Ye Tian — 2024-12-03

This paper takes Haiyan North and South Lake Tourist Attractions wisdom tourism as the research object, analyzes its current construction status quo, and researches several aspects such as tourists' satisfaction and perceived importance. According to the survey data research found that tourists on the Haiyan North and South Lake tourist attractions wireless Internet access, self-service guided tours explaining services, intelligent guidance equipment (guide plate), intelligent marketing scenic WeChat, microblog marketing, information touch screen query facilities importance - satisfaction is low, which concluded that the Haiyan North and South Lake tourist attractions infrastructure, information technology construction, marketing strategies and so on, there are still a number of problems.

Study the Employee Satisfaction toward Recruitment Information Systems Process of SMEs in the Lower North eastern Area

Vikanda Kasetiam — 2024-12-03

This research aimed to 1) study the factors affecting satisfaction with information systems in the recruitment process of SMEs in the lower northeastern region and 2) study the relationship between employee satisfaction with information systems in recruitment and human resource management of SMEs in the lower northeastern region. In this research, the researcher determined the sample size of 15 samples per 1 variable. The sampling method was multistage sampling . The simple random sampling method was used to select provinces. In each province, quota sampling was used . The convenience sampling method was used to collect questionnaires from employees. The research instruments were closed-ended questionnaires. Descriptive statistics were used for data analysis, such as mean, standard deviation, percentages, and multiple regression analysis was used for hypothesis testing.

The research results can be summarized as follows:

The research shows that organizational development, selection information, salary and wage management, selection transparency, and performance appraisal have a positive effect on employee satisfaction with the recruitment information system (p< 0.05 ).
2. The research shows that employee satisfaction with the recruitment information system has an effect on human resource management of medium and small business organizations in the lower northeastern region in the same direction (p<0.05 ).

Development of a Psychological Capital Model for Administrators of Private Universities in Hunan Province, China

Bihui Du — 2024-12-05

People who work in educational institutions do experience stress, burnout and other negative experiences as result of taking on a large amount of work, whereby the crises and challenges faced by people in educational organizations are no less than those faced by people in industrial organizations. Psychological capital is regarded as an important concept that helps employees cope with their working environments and contributes to the success of the organization. This study is designed to explore the antecedents
and consequences of administrators’ psychological capital, and establish a relevant relationship model. The data of 303 valid questionnaire responses from online survey of administrators at private universities in Hunan, China, was analyzed utilizing structural equation modeling. Research findings demonstrated that organizational support, organizational justice, and organizational climate have positive correlation with psychological capital as antecedent variables, and psychological capital has positive association with its consequences such as organizational commitment, work engagement and job satisfaction. To improve psychological capital, an intervention training program was developed and applied towards 30 administrators at a private university of Hunan. The results of a semi-experimental research design revealed that the program significantly improved psychological capital (p = 0.003). The SEM model from the results and the effectiveness of training program for improving administrators’ psychological capital can supply administrators and policy makers in private universities, and researchers in this field with implications and recommendations. These insights provide valuable recommendations for enhancing administrators’ psychological capital through targeted interventions.

The Analysis of New Retail Strategy of Xiaomi Company in AI Era: A Case Study of Home Appliance in China

Tan Ruoran — 2024-12-05

This study examined the efficacy of Xiaomi's "New Retail" strategy within the Chinese home appliance market, with a particular focus on the integration of Artificial Intelligence (AI) technologies. The research sought to scrutinize the core elements of this strategy, analyze
the influence of AI on both sales performance and customer satisfaction, and identify associated challenges and opportunities. A mixed-methods approach was employed,
which involved conducting a survey of 400 Xiaomi home appliance customers
and semi-structured interviews with five experts drawn from the retail and AI sectors. Quantitative data gleaned from the survey were analyzed using descriptive statistics (percentages, means) and multiple regression analysis, while qualitative data obtained
from the expert interviews were subjected to thematic analysis. The results of the study indicated that AI-powered technologies, including personalized recommendations, smart home integration, virtual assistants/chatbots, and in-store AI experiences, exerted a positive influence on both sales and customer satisfaction. Specifically, personalized product recommendations exhibited the strongest association with sales (β = 0.38) and customer satisfaction (β = 0.32), followed by smart home integration (β = 0.25 for sales; β = 0.20 for customer satisfaction), virtual assistants/chatbots (β = 0.18 for sales; β = 0.35 for customer satisfaction), and in-store AI experiences (β = 0.10 for sales; β = 0.23 for customer satisfaction). Furthermore, the study identified challenges associated with the integration of AI technologies, such as data privacy concerns and integration complexities. However, it also highlighted opportunities
for enhancing customer experience and improving operational efficiency through the strategic deployment of AI. These findings offer valuable insights into the impact of AI on Xiaomi's new retail strategy and provide recommendations for future enhancements.