UBRU International Journal Ubon Ratchathani Rajabhat University

Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things for the advancement of modern farmers

Panupong Boonrom — 2024-09-01

The objectives of this study are: 1. to develop an Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things, 2. to compare the performance of the Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things with commonly used irrigation control systems in the market, and 3. to demonstrate and transfer knowledge on the development of the Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things to a group of farmers. The sample group used in the research consists of 30 tomato farmers from the Agricultural Production Efficiency Learning Center (ALC) in the Muang Sri Kai Subdistrict Network, Warin Chamrap District , Ubon Ratchathani Province The population was obtained by purposive sampling . The research tools used include: A questionnaire to evaluate the performance of the Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet, employing Black Box Testing methods conducted by 5 experts who assessed the system's effectiveness and A questionnaire to evaluate farmers' satisfaction with the training. Statistical analysis involved calculating the mean and standard deviation.

The research findings are:

1. The development of the irrigation control system using an Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things, controlled by the NodeMCU ESP8266 microcontroller, which manages sensors to detect temperature, humidity, water flow, and water usage, and can report environmental conditions of the greenhouse and handle error cases where no water is flowing through a developed web application, showed overall system performance at the very high level.
2. A comparison of the performance of the Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things with commonly used irrigation control systems revealed that the developed system offers additional functions: 1) a notification system via LINE to alert users when there is no water flow, 2) an automatic shutdown of the water pump if no water is flowing, 3) the ability to set the daily water rate, 4) a display of electricity usage, and 5) a report on daily and cycle water usage.
The results of the training demonstration and knowledge transfer on the development of an Automatic Adapted Drip Irrigation System for Tomato Plat Using Internet of Things show that the farmers' overall satisfaction with the training across all aspects is at a very high level.

Innovative Leadership that Influences Becoming an Innovative Learning Organization Private Universities in Bangkok

Ntapat Worapongpat — 2024-09-01

The objectives of this research article are 1. To study the components of innovative leadership among executives. University, private university, Bangkok area. 2. To study the elements of innovative leadership of executives that influence being an innovative learning organization. University, private university, Bangkok area. 3. To study the academic leadership of administrators that affects being an innovative learning organization in universities, and private universities in Bangkok. It is quantitative research. Executives and academic personnel University affiliation, private university, Bangkok area 4 places, 113 people, open the Craigsy and Morgan tables by simple random sampling with proportions using the lottery method. The tool used to collect data was a 3-part questionnaire with a 5-level scale. The statistics used were percentage values. average Standard deviation and find the Pearson correlation coefficient. The results of the research found that 1. Innovative leadership influences being an innovative learning organization. University, private university, Bangkok area Opinions of administrators and academic personnel Overall, it is at the highest level. 2. Being an organization of innovation and learning for the university, a private university in Bangkok According to the opinions of administrators and academic personnel Overall it is at a high level. 3. Innovative leadership that influences being an innovative learning organization Universities, private universities in Bangkok, according to the opinions of administrators Overall, there is a high level of relationship between them. Statistically significant at the .01 level.

The Impact of Work Environment and Participatory Management on Performance Through The Motivation of Affiliated Personnel Office of The Permanent Secretary, Ministry of Education and The Area Responsible for Operation Regional Education Office No 14

Nuntiya Patthapee — 2024-09-01

The purpose of this study is to 1. Study the impact of work environment participatory management and incentive measures on the performance of affiliated personnel Office of the Permanent Secretary, Ministry of Education and the area responsible for operation Regional Education Office No 14. 2. Study the impact of work environment and participatory management on performance of affiliated personnel Office of the Permanent Secretary, Ministry of Education and the area responsible for operation Regional Education Office No 14 Through motivation. 3. Study the impact of work environment and participatory management on motivation in the work of affiliated personnel Office of the Permanent Secretary, Ministry of Education and the area responsible for operation Regional Education Office No 14.

For example affiliated personnel Office of the Permanent Secretary, Ministry of Education and the area responsible for operation Regional Education Office No 14 400 government officials permanent employees and temporary employees used the proportional sampling method.

1.The tools used include the survey results show that participatory management and work motivation have a direct impact on performance and work environment. 2. The work environment and participatory management indirectly affect performance. 3. The work environment and participatory management affect work motivation.

Research on The Influence of Enterprise Social Media Interactivity on Employee Task Performance

Dandan Wang — 2024-09-01

This paper explores the relationship between corporate social media interaction and employees' task performance. Based on the theory of media synchronization and social exchange, this paper reviews the existing literature and summarizes the existing problems. Through literature research, questionnaire survey, statistical analysis and other research methods, SPSS, AMOS and other analysis tools, through the interview and investigation of different enterprises, the phenomenon and effect of employees' use of corporate social media in work are deeply understood, and the impact of corporate social media interaction on employees' task performance is empirtically analyzed. The conclusion of this study confirms that enterprise social media interaction can positively affect employee task performance, interpersonal trust has a significant mediating effect on enterprise social media interaction and employee task performance, and trust tendency can positively regulate the relationship between interpersonal trust and task performance.

A Study on The Impact of Management Innovation on Business Performance: The moderating effect of Business Strategy

Yue Liu — 2024-09-01

This study examines the relationship between managerial innovation, corporate strategy, and firm performance, particularly as Chinese firms cope with the rapidly changing digital economy environment. By using models and tools such as SPSS, AMOS, and the Boston Growth Matrix, the study analyzes the interrelationships among different variables, focusing on the interactions among managerial innovation (MI), business strategy (BS), and business performance (BP).

The main objectives of the study include:1. to understand how management innovation can help firms develop and gain competitive advantage under different types of strategies.

analyzing the moderating role of business strategy between management innovation and business performance.3. to explore the impact of five different strategy types on the relationship between management innovation and firm performance.

The results of the study show that management innovation has a positive impact on firm performance; that corporate strategy significantly moderates the impact of management innovation on firm performance; and that five strategic organizational forms (defensive, exploratory, analytical, reactive, and entrepreneurial) have different degrees of influence on the relationship between management innovation and firm performance. The Boston Growth Matrix is used as a theoretical basis for assessing how firms reallocate resources and for evaluating strategic decisions.

The study also provides recommendations for business managers, industry regulators and the government, including: managers should restructure their offline business models, create strategies that parallel online and offline operations, and integrate emerging technologies to improve efficiency; regulators need to promote external managerial innovation and assist SMEs in forming an internal innovation cycle; and the government needs to encourage the integration of the online and offline economy and monitor the truthfulness of corporate disclosures. The limitation of the study is that the data are mainly from service-oriented firms in China, and it is recommended that future research be extended to other industries and regions, as well as exploring in depth the impact of dynamic changes on managerial innovation and firm performance.

The Model Development of Packaging Designs to Create Added Value for Pork Sausage Product

Vikanda Kasetiama — 2024-09-01

The objectives of this research were 1. to study basic product information to create added value for pork sausage products. 2. to develop a packaging model to create added value for pork sausage products, 3. to present a packaging model to create added value for pork sausage products, and 4. to survey consumer satisfaction towards packaging designs to create added value for pork sausage products. The sample group consisted of entrepreneurs, 2 lecturers, and 20 students. Interviews, focus groups, and questionnaires were used to collect data. Analyze data by using content analysis and descriptive statistics.

The research results found that

The original packaging is still a clear plastic bag because the entrepreneurs see it as convenient and cost-saving. Therefore, there is an idea to develop packaging, to shield and maintain product quality, prevent products from being damaged during movement, and also increase value. If the design is outstandingly beautiful, it can also stimulate and create interest in consumers.
The process of developing packaging designs to add value for pork sausage products has been designed in 3 aspects including packaging, brand, and label information.
Survey results of consumer satisfaction towards packaging design to add value for pork sausage products found that consumer satisfaction towards packaging design to create added value for pork sausage products was at a high level overall. If considering each item, it was found that the materials used can prevent contact with moisture or air, and have a high level of satisfaction. The next highest level was the completeness of information on the packaging can provide details to buyers very well, the structure of the packaging was appropriate for the packaging size, and the illustrations used on the packaging help create interest in the product, respectively.

Evaluating the Efficacy of Augmented Reality Technology for COVID-19 Education and Knowledge Enhancement

Gawalee Phatai — 2024-09-01

The global COVID-19 pandemic has precipitated an unprecedented crisis, necessitating widespread travel restrictions and stringent social distancing measures. This health emergency has presented multifaceted challenges to contemporary society, highlighting the imperative for innovative educational solutions to disseminate crucial information about the virus and its ramifications. Augmented Reality (AR) technology emerges as a promising digital tool uniquely positioned to address these challenges, offering immersive and interactive learning experiences. In a recent study evaluating the efficacy of AR technology in COVID-19 education, researchers developed a bespoke augmented reality mobile application designed to impart knowledge about the virus. The study's primary objective was to gauge the impact of this educational tool on participants' learning outcomes through pre-and post-tests. Thirty participants were enlisted to interact with the AR application, yielding findings that demonstrated a significant enhancement in knowledge and comprehension of COVID-19 after its utilization. These results underscore the potential of AR technology as a potent educational tool in disseminating essential information about COVID-19. The interactive nature of AR facilitates deeper engagement and understanding among learners, offering promising avenues for enhancing public awareness and preparedness in navigating health crises. Further research in this domain is warranted to fully harness the potential of AR technology in addressing global health challenges.

Identifying the Needs of Chinese Business Students for Developing BELF Pedagogy

Na Shi — 2024-09-01

This study aims to explore the developmental needs of Chinese international business students in the context of Business English as a Lingua Franca (BELF) teaching methodology and investigate how to enhance their intercultural communication competence by developing tailored instructional materials. Conducted at Heilongjiang International University in China, the research adopts an explanatory sequential design, utilizing both qualitative and quantitative methods. Through needs analysis questionnaires administered to students and semi-structured interviews conducted with Business English teachers, the study delves into the nuanced requirements of students, aiming to provide essential guidance and insights for designing and implementing more effective BELF courses. The findings reveal diverse needs among Chinese students, particularly in English proficiency, business-specific knowledge, business communication skills, cultural awareness, and acculturation skills. In response to these needs, the study proposes a range of strategies, including integrating business-specific knowledge, enhancing English proficiency, cultivating business communication skills, fostering cultural awareness, promoting acculturation skills, and fostering positive attitudes towards intercultural communication. The research outcomes serve as valuable references for optimizing and developing Business English teaching materials, offering crucial theoretical support and practical guidance for enhancing Chinese students' competitiveness and international communication skills in international business.

Development of A Strategy for Enhancing Business English Instructors’ Professional Competency at Universities In Hunan Province, China

Ping He — 2024-09-01

To cultivate business English talents to meet the needs of China’s rapid economic development, it is urgent for universities to enhance professional competency of Business English instructors. This study aimed to develop a strategy for enhancing Business English instructors’ professional competency at universities in Hunan province, China. Through a systematic literature review, the researcher developed a questionnaire to survey 191 Business English instructors’ professional competency from 8 universities in Hunan province, China. Based on the qualitative and quantitative analysis, the research result was shown as follows: 1) Business English instructors’ overall recognition of professional competence was at a high level, among which the recognition of attitudes was the highest level(M=4.14). 2) Business English instructors’ professional competency had high positive correlation with knowledge, skills, attitudes. Knowledge, skills, attitudes had positive impact on Business English instructors’ professional competence, among which the greatest impact was knowledge, the regression coefficient was 0.308. 3) A KSA strategy was developed and 7 experts validated the feasibility of KSA strategy for enhancing 39 Business English instructors’ professional competence. 4)After the implementation of KSA strategy, in addition to the business practice skill was still at the moderate level, other dimensions have been greatly improved.

Environmental Sustainability: An Exploration of Thai Passengers’ Green Behaviors Applying Value-Attitude-Behavior Theory Sudarath Tolanuwat

Sudarath Tolanuwat — 2024-09-01

This study aims to illustrate the influence of biosphere value on ecological attitude and also biosphere value on Thai passengers’ green behavior. The ecological attitude is also tested as a mediator between biosphere value and Thai passengers’ green behavior, which findings found limited in a Thai context. From the mentioned objectives of the study, the value-attitude-behavior (V-A-B) theory was employing to determine that ecological attitude plays a role as the mediator between biosphere value and Thai passengers’ green behavior. Using a quantitative method, data was collected from 225 participants via a structured questionnaire with purposive selection technique to international passengers at Suvarnabhumi Airport, and the Partial Least Square Structural Equation Model (PLS-SEM) was subsequently analyzed by using SmartPLS4 software to test the hypotheses. The findings reveal that biosphere value directly impacts both ecological attitude and Thai passengers’ green behavior when traveling by air whereas the attitude acts as a partial mediator between value and behavior.

A Study on the Relationship between Leadership Style and Organizational Creativity in SMEs: Based on the Mediating Role of Knowledge Management

Zongguo Zhang — 2024-09-01

This thesis conducts systematic research and analysis on leadership style, knowledge management and organizational creativity, and constructs a relatively rigorous theoretical model. And with 378 SMEs as the research object, we conducted an empirical study and found that transformational leadership and transactional leadership have a significant positive impact on organizational creativity, and knowledge acquisition and knowledge application have a significant positive impact on organizational creativity. Knowledge acquisition and knowledge application can partially mediate between transformational and transactional leadership on organizational creativity. This dissertation offers suggestions for the selection of leadership styles as well as knowledge management to provide insights into the organizational creativity of SMEs.

The Power of Data Systems for Driving Problem Solving on Spatial Poverty in Sisaket Province

Sahutsa Ponnil — 2024-09-01

This research aims to develop and enhance a comprehensive system for verifying household poverty data across Sisaket province. The study emphasizes the participation and acceptance of the data by stakeholders at both the community and local levels, employing Participatory Action Research (PAR) method. The target areas include two districts: 1. Mueang Sisaket District and 2. Huai Tap Tan District. The target groups are 24 local administration organizations (LAOs), the Community Development Department (CDD) in Mueang Sisaket District and Huai Thap Than District, the Sisaket Provincial Social Development and Human Security Office. The analysis was conducted through a process of interpretation for content analysis, synthesis, and antithesis. The developed system, named the Sisaket Equity System (SES), serves as a Central Data System for Sisaket Province, supported by the Provincial Poverty Elimination and Development Committee (PPEDC). The system focuses on managing data and changing situations, reporting issues in six dimensions: 1. health, 2. living conditions, 3. education, 4. incomes, 5. access to government services, and 6. other aspects. It also reports on vulnerable household groups, improves data verification, and the application of the data for practical use. A memorandum of understanding was signed for data verification, data collection, and the use of the Sisaket province database system with the Sisaket Provincial Community Development Office. The direct beneficiaries include the Community Development Department, the Provincial Social Development and Human Security Office, and the PPADC that use the data for comprehensive and accurate planning and problem-solving.