UBRU International Journal Ubon Ratchathani Rajabhat University

Proposed of Using Speech Recognition Technology to Detect Read Aloud in Thai Tone Indications for Primary Education Students

Wudhijaya Philuek — Mon, 19 Feb 2024 00:00:00 +0700

This academic article has objectives were 1. to study the techniques in data analyzing of speech recognition systems techniques to detect Thai Tone Indications for primary education students, and 2. to study the result of speech recognition systems techniques to detect in Thai Tone Indications for primary education students. Sample group in this research were 30 primary education students in Grades 4 – 6 of Wat Na Klang School in Nakhon Sawan Province, Thailand. Research tools was speech recognition systems techniques to detect reading aloud skills in Thai tonal conjugation. Results showed that, 1.the three techniques involved in sound analysis consisted of Spectrogram Sound Wave Change, Wavelet Transform Audio Format Conversion, and two sets of data similarity comparison techniques named Dynamic Time Warping (DTW). The researchers used three techniques in analysis and comparison for making the more similar to the sound signal than using a single technique in analytics. 2. the result of using speech recognition system to detect reading aloud in Thai Tone Indications showed results of pronunciation practice and compared the similarity of audio signals that after using the technique in 5 analytical times, the largest average result was 93.52 Percent, the least average result was 87.75 Percent, and the total average result was 90.66 Percent.

Educational on Detection Process of Phasatpung Pattern (Honeycomb) in Mudmee Silk of Thailand Local Weaving Community

Khanistha Silachot, Pattanasak Patumwan, Wiranya Sutthikun, Kriangsak Rukpukdee — Mon, 19 Feb 2024 00:00:00 +0700

This research aims to develop a process to detect Prasatpungpattern (honeycomb) in Mudmee Thai silk from the network of weaving community enterprise in northeastern region of Thailand. The process is using image processing by analyze histogram and using sliding window technique to segment and detect Prasatpung pattern. Data had been processed was traditional Phasatpung pattern of Mudmee silk, collected by capturing the pattern images with digital camera and phone camera in total of 885 images. Benchmarked results had showed that the accuracy of pattern segmentationwas 43.73% and the accuracy of pattern detection was 68.99%. Due to complications of pattern of Mudmee silk, the segmenting and detecting process could represent only at moderate level of accuracy

Institutional Strategy Planning to Develop TheMarketability of The Doctor of Philosophy Degree Program Universities in Bangkok

Ntapat Worapongpat — Mon, 01 Jan 2024 00:00:00 +0700

The objectives of this research are 1. To study marketing mix factors that affect decision-making. Apply to study for the Doctor of Philosophy degree. Master's degree program Universities in Bangkok and sustainable national development 2. To study the comparison of selection decisions. Apply to study for the Doctor of Philosophy degree. Master's degree program Universities in Bangkok and sustainable national development, classified according to personal factors. It is a mixed method research (Mixed Methods)with research tools including questionnaires/interviews. With the population, New students studying at the graduate level in 2022 at Bangkok Thonburi University. Metharat University North Bangkok University Rattana Bundit University sample group The researcher does not know the exact population. Therefore, W.G. Cochran's formula for not knowing the population size was used, with a confidence level of 95 percent and an error level of 0.05, for a total of 385 people, and a purposive random sampling method was used. The group of information providers includes the management team and course instructors. The data collected from the questionnaire were then analyzed using descriptive statistics. Including the average Standard deflection and inferential statistics such as t-tests, F-tests, and regression analysis to analyze the content and then use the information gathered from documents/literature/interviews. The results of the research found that 1) the results of the analysis of the level of the factors The marketing mix, price side (x ̅= 4.38), followed by product side (x ̅= 4.36), affects decision making. Apply to study for the Doctor of Philosophy degree. Master's degree program Most universities in Bangkok area 2) Occupation Average monthly income different ages There is a difference in deciding to apply to study in the Doctor of Philosophy and Master of Philosophy degree programs at universities in Bangkok, with statistical significance at the .05 level.

Real Earning Management, Governance Structures and Cost of Equity of the Companies Listed on the Market for Alternative Investment (MAI)

Mon, 01 Jan 2024 00:00:00 +0700

The purpose of this research was to investigate the influence of the real earning management on governance structure and cost of equity as well as the influence of the governance structure on the cost of equity through real earning management. The research method was quantitative research. The samples were selected by collectingthe finance reports of the companies registered in the Market for Alternative Investment (MAI) from the year 2016 to 2020. The data collected in this study were analyzed using the Structural Equation Model (SEM).The results of the study were found that the development of the casual relations of the real earning management, the governance structure towards the cost of equity was appropriate and in congruence with the empirical data and the governance structure on the part of shareholders who had influences on the cost of equity, the proportion of the auditcommittee who were knowledgeable and skillful on finance and accounting, had influences on real earning management and real earning managementhad influences on the cost of equity with statistical significance at level 0.05.

The Impact of Online Word-of-Mouth from Multi-Platform on Product Sales

Liu Yang, Tachakorn Wongkumchai, Ntapat Worapongpat — Mon, 19 Feb 2024 00:00:00 +0700

This Articleaimed to study 1.the comprehensive impact of various dimensions of online word-of-mouth(WoM) from a single e-commerce platform on product sales. 2.the impact of integrating social media platforms' online WoM on product sales. 3.the most important online WoM factors that affect product sales. The number of comments and picture reviews, the star rating of fourteen skin care products from the JD e-commerce platform, andthe number of comments from the third-party social media platform Xiaohongshuare selected as the dimension of online WoM. 20578 valid samples of WoM from JD andXiaohongshu are captured by crawler programs. The sample data is processed andanalyzedby SPSS. The research results were found as follows:1.The number of commentsand image reviews from the JD e-commerce platform significantly impactsproduct sales. This means that consumers are more inclined to choose products with alarge number of comments and image reviews when purchasing skincare products online. High-qualityproduct image reviews are intuitive and persuasive, provide more detailed productinformation, give consumersa more authentic understanding of the product, and are crucial for attracting more potential consumers' attention and trust.2.The JD star rating has no significant impact on product sales. Because all the products have relatively high average rating scoreswhich leads consumers to overlook the small difference in ratings among products.3.The number of comments fromthe third-partysocial media platform Xiaohongshu significantly impactsproduct sales. This means that consumers like to search for products across different platforms to understand the products comprehensively. More comments mean that the products have gained recognition from purchased consumers which will attract and stimulate more potentialconsumers to make purchasing decisions.

Brand Building and Brand Communication Strategies for Banana Powder to Increase Competitiveness of Thakrapee Community Enterprise on Safe Agriculture, Suphan Buri Province

Mon, 19 Feb 2024 00:00:00 +0700

The purposes of this research were to: 1.analyze the strategy of brand banana powder product, 2.prescribe brand building and brand communication for banana powder of Thakrapee community enterprise on safe agriculture, 3.communicate brand name of banana powder product of Thakrapee community enterprise on safe agriculture. The population and samples for the study were the entrepreneurs who produce/sell the banana powder, experts, academics and people having ulcer problems/Gastroesophageal Reflux Disease-GERD. It is a mixed study combining a qualitative with quantitative researches. The first one used a structural interview with content analysis but the latter used a questionnaire and the data were analyzed using descriptive statistics, namely percentage, mean, and standard deviation. The findings of the study were as follows: on building brand banana powder, Win Garden analyzed customer groups, the competitors and brand banana. He was able to specify brand identity, brand positioning and brand value to link the identity, positioning and brand personality in order to lead to “Good Product, Clean and Safe Directly from the Garden to Customers”. There was a decode of each word by using a colored letter and imagination for the design of brand communication through both online and offline appropriate for the target groups for the customers to know, desire and trial buy. When there is consumption, the customers receive the product value, a flow of words of mouth and brand royalty occurred to the product in the end.

Factors of Internal Auditors’ Characteristics in the Digital Age in Thailand

Thanasarn Wasun, Phattanan Petchcherdchu, Siridech Kumsuprom, Panarat Panmanee — Mon, 01 Jan 2024 00:00:00 +0700

A study on the factors of internal auditors’ characteristics in the digital age in Thailand is a surveyresearch using a quantitative descriptive method, and a questionnaire as an instrument for data collection. The samples were administrators of the companies registered withthe Stock Exchange of Thailand (SET), the Market for Alternative Investment-MAI and groups of internal auditors. The statistics for data analysis were descriptive statistics consisting of percentage, mean and standard deviation including confirmatory factor analysis or CFA, system equation model-SEM. The model fit was assessed and it was found that the indexesofcongruence of the model were: Chi-Square = 611.016, CMIN/df. = 1.089, CFI = 0.995, GFI = 0.903, IFI = 0.995, NFI = 0.941, AGFI = 0.836, RMSEA = 0.019และRMR = 0.021.The results of theanalysis of the factors of internal auditors’ characteristics in the digital age in Thailand werestatistically significant at level 0.01,namely : 1) those registered withSET having the most influences werecharacteristics of the internal auditors, followed by professionalism, work performance, digital skills, leadership and communication, and ability in handling changing environment respectively; 2) those registered with the Market for Alternative Investment-MAIhaving the most influencesconsisted of work performance, followed by professionalism, characteristics of internal auditors, digital skills, leadership and communication, and ability in handling changing environment respectively;3)those within the groups of internal auditors themselves having the most influences, namely: characteristics of the internal auditors, followed by professionalism, work performance, digital skills, leadership and communication, and ability in handling changing environment respectively.

The development of a model for improving student thriving at private universities in Hunan, China

Yujun Jiang, Thamrong Rattanaparnudet — Mon, 01 Jan 2024 00:00:00 +0700

This research explored the influential pathways to student thriving at private universities in Hunan, China by employing a partial least squares structural equation modeling (PLS-SEM) approach, and the strategic model from the research results are expectedto help improve student thriving in these institutions. The conceptual framework was proposed based on theThriving Model and it examined how factors of university support and students’ campus experiences are associated with students’ thriving. Through anonline survey 707 validquestionnaire responses were obtainedfrom students at four representative private universities in Hunan, China. Findings suggested that factors related to university supports (institutional integrity, commitment to student welfare, institutional readiness, and perceived teacher support) and students’ campus experiences (psychological sense of community and campus involvement) are positively associated with student thriving. We also found that students’ campus experiences play the mediating role in the relationship between university supports and student thriving. The SEM model from the results for improving student thriving at private universities in Hunan, China can provide implications and recommendations for teachers and university administrators at private universities in Hunan, China, as well as private higher education policy makers and researchers in this field, to create interventions or conduct further research to enhance student thriving, either practically or theoretically.