Journal of Yanasangvorn Research Institute Mahamakut Buddhist University

RAJABHAT UNIVERSITY ADMINISTRATORS EDUCATIONAL STRATEGIES NOTION ACCORDING BCG MODEL POLICY

Waroonrat Khonsue — 2024-12-26

The purpose of this article to present Rajabhat University administrators' educational strategies notion according to the BCG model polices. The policies have been an economic development integrated the various fields of knowledge and skill. This study uses the Ethnographic Delphi Futures Research or EDFR study to perform. The process proceeded to review the concept of Rajabhat education strategy, BCG model policy, Rajabhat management, and Rajabhat administrators therefore brainstorming from strategic educational expert groups, synthesizing the notion, and establishing questionnaire and measurement for data collected, indicated agreeable and analyzing to reach ideas and confirmation consensus.

The results of the study found the consensus of the Rajabhat University administrators’ educational strategies 22 issues according to economic development goals of the BCG model by the educational development as those BCG model policy.

BUILDING NATIONAL RECONCILIATION BASED ON THE TEACHINGS OF THE BUDDHA

Karuna Mathulaprangsan — 2024-12-26

The concept of creating harmony based on the teachings of Lord Buddha, the Buddhist master, which has given the definition of harmony as follows: Harmony is the process of maintaining or the restoration of friendly relations between rivals in the event of dispute or conflict. This harmony is something that must be achieved by trying to reduce or eliminate both discord and conflict. This is a principle that can be used to create reconciliation in a nation that is politically divided. Harmony includes various processes. that prevents conflicts from occurring again by creating peace, stops the cycle of violence and rebuild democratic institutions once again. But in terms of practice, it is acknowledged that it may not be easy to follow the theoretical concept of reconciliation. This is because the reconciliation process cannot be separated from a society suffering from severe conflict and fear. Reconciliation is a difficult, long, unpredictable process that involves planning. Various steps and methods are appropriate and must be done continuously. It involves a change in attitude, such as having peace instead of revenge, shares memory management and creates explanations from various perspectives of equal conflict.

THE GUIDELINES HISTORICAL AREA FOR ENHANCING LEARNING IN HIRANRUCHI SUBDISTRICT, THONBURI DISTRICT, BANGKOK

Phongphan Nareenoi — 2024-12-26

This academic article aims to present guidelines history area for enhancing community learning. To aim to create a learning society intellectual society and develop students towards change in the 21^stcentury. It was found that the success0 factors for upgrading to promote community learning consist of 6 areas: 1. The area is located in an area with convenient transportation routes 2. The historical area is a historical, religious tourist area and is a place where people come from many nationalities. 3. Integrated activities the process of organizing learning experiences is consistent with learning skills in the 21^st century, a concept that can be applied to benefit the community. 4. The public and private sectors have managed and looked after communities with intention, fairness, and vision. 5. Community leaders participate in the community and directly influence the development of learning resources focusing on academics, storytelling, and the environment, and 6. Educational institutions include Bansomdejchaopraya Rajabhat University, which plays an important role in develop

QUALITY SERVICE AND CUSTOMER RELATIONSHIP MANAGEMENT IMPACTING SATISFACTION IN THE USAGE OF EMPLOYEE SHUTTLE SERVICES AT JIRAN TRANSPORT CO., LTD.

Ong-Ard Chunchangreed — 2024-12-26

This study aims to investigate: 1. the perceived quality of service of employee shuttle service users, 2. customer relationship management practices, 3. employee satisfaction with the employee shuttle service, 4. the comparison of satisfaction levels among employee shuttle service users, and 5. the influence of service quality and customer relationship management on employee satisfaction with the employee shuttle service of Jiran Transport Co., Ltd. A sample of 170 employees who use the employee shuttle service was selected for this study. Data analysis techniques included frequency distribution, percentage, mean, standard deviation, t-Test, One-Way ANOVA, and multiple regression.

The findings revealed that demographic factors including gender, age, marital status, and job position did not significantly impact satisfaction with the employee shuttle service. However, employees with different educational levels exhibited significant differences in satisfaction levels. Hypothesis testing showed that service quality and customer relationship management significantly influenced satisfaction with the employee shuttle service. Notably, the company's drivers, service tangibles, reliability, and responsiveness had the most significant impact on employee satisfaction with Jiran Transport Co., Ltd.'s shuttle service.

TIM MODEL: THE DEVELOPMENT OF BUDDHIST TOURISM BASED ON LOWER NORTHEASTERN PROVINCIAL CLUSTER 1

Masarus Tuntideelert — 2024-12-26

This research aims to study the integration of Buddhist tourism in lower Northeastern provincial cluster 1 and to develop the integration of Buddhist tourism model in lower Northeastern provincial cluster 1. Mixed methodology was used in four provinces which are Nakhon Ratchasima, Chaiyaphum, Buriram, and Surin. Questionnaires were collected from 400 participants through convenience sampling for quantitative research while in-depth and group interview techniques and focus group discussion were applied to 20 informants, including abbots, local philosophers, and officials from government organizations for qualitative research.
The results revealed that the recent integration of Buddhist tourism in lower Northeastern provincial cluster 1 focused on historical tourism and agro-tourism. Tourists were interested in activities involving in historical tourism, cultural and traditional events, wellness tourism, and local communities. Their motivations were being aging people, studies for the truth of life, intellectual knowledge for personal balance, resting and new friendship, and well-known monks while they were also influenced by modern marketing, associates, media, soft power, and advertisements. Hence, TIM model integrated the process of historical tourism, community tourism, and wellness tourism.
Keywords : 1. Thai tourism 2. Buddhist tourism 3. Lower Northeastern Provincial Cluster 1

THE ARRANGEMENT OF DHAMMA PRACTICE BY MEDITATION WHICH EFFECTED THE GROWTH AND HAPPINESS OF MIND CHARACTER

Sravooth Somsrup — 2024-12-26

The study purposes to 1. synthesize the system and mechanism of brain 2. study Dhamma practice by Meditation 3. confirm that the Dhamma practice by meditation will build the growth and happiness of mind character. The sample group consists of 21 students by sampling method for testing group and control group. The research tool is the questionnaires which the confidence value equals 0.94 by qualitative and quantitative analysis. The statistic method applies the quantity, percentage, standard deviation. The study found that

1. The system and mechanism from imagination stimulates the right part of brain and the meditation practice is good to electroencephalogram and Theta wave at the position of FZ TP7 CP1. The practitioners recall the happiness mind without pain which build the growth and happiness of mind.
2. The method of Dhamma practice by meditation is that the practice totals 30 minutes separated into Rattanataya pray for 15 minutes, then focuses the soil color for 15 minutes later, and then repeats the practice and then mental development by Pa-ta-we-ka-ra-nange and finally shares loving kindness to all.

3. The confirmation of Dhamma practice by meditation is good for the growth and happiness of mind as follows: 1.in terms of the best mind, there is goodness, kindness, loving, friendship and gratitude. 2. in term of the strength mind, there is the resolute mind, mindful and self-restrain and faithfulness 3. In terms of happiness, there is freshness, cheerfulness, pureness and calm.

ORGANIZATIONAL CULTURE AFFECTING LEARNING ORGANIZATION OF SCHOOLS UNDER SAMUT SAKHON SAMUT SONGKHRAM THE SECONDARY EDUCATIONAL SERVICES OFFICE AREA

Thidarat Sriwarirat — 2024-12-26

The objectives of this research were to study 1.Schools’ organizational culture, 2.Schools’ Learning Organization, and 3.Organizational culture that affects the learning organization of Schools under Samut Sakhon - Samut Songkhram Secondary Educational Service Area Office. It was a quantitative research method. Sample groups included 285 schools The research instrument was a questionnaire with alpha confidence value (α) equal to 0.97 Statistics used in data analysis included frequency, percentages, means, standard deviations. and stepwise multiple regression analysis (SMRA).

The results of the research found that 1. the organizational culture of schools under Samut Sakhon - Samut Songkhram Secondary Educational Service Area Office the overall average level was at the highest level., 2. learning organization of schools under Samut Sakhon - Samut Songkhram Secondary Educational Service Area Office the overall average was at the highest level. and 3. the organizational culture affecting the learning organization of schools under Samut Sakhon - Samut Songkhram Secondary Educational Service Area Office withtatistical significance at the 0.01 level and able to predict 64.20 percent (R²adj = 0.64). The variables that showed the most influence in the prediction, in order from the most, were: Diversity (X10), feeling of belonging to the organization (X4) and empowerment (X2)

DEVELOPING A COLLABORATIVE NETWORK MODEL FOR SUCCESSFUL MANAGEMENT OF DRUG-FREE AND VICE-FREE WHITE SCHOOLS IN THE PRACHINBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Yuthana Sumrankit — 2024-12-26

The purposes of this study were 1.to study the basic information 2.to develop a model 3.to test the model and 4. to evaluate the implementation of the cooperative network model for Successful Management of Drug-Free and Vice-Free White Schools in the Prachinburi Primary Educational Service Area Office 1.The sample group includes administrators, educational personnel and relevant stakeholders in the academic year 2023 totaling 62 people selected purposively. The tools used were interviews evaluation forms and questionnaires. The statistics employed were percentage, mean, and standard deviation. The findings indicated that 1)Basic information on network creation revealed that at-risk students face problems such as living in high-risk areas being surrounded by individuals using drugs and lack of family warmth. The principles of network creation include setting a shared vision, identifying stakeholders, and developing relationships. 2) The model consists of 1. Introduction Principles and Objectives 2. Main Body Network components, network processes and the scope of the White School. 3. Implementation Steps Preparation execution, evaluation, and summarization. 4. Conditions for Success. 3) The implementation results showed that the overall practice and participation of the network were at the highest level. 4) The evaluation results indicated that the overall success of the network was at the highest level. Students developed resilience against drug threats and became leaders in network creation. There are 56 networks in total, with a 16.96% reduction in at-risk students and the number of awards received is 39

CONDOMINIUM JURISTIC PERSON MANAGEMENT MODEL AFFECTS THE SATISFACTION OF RESIDENTS IN BANGKOK

Kowit Promajuk — 2024-12-26

The objectives of this research are to: 1. study the management models of condominium juristic persons in relation to resident satisfaction in Bangkok 2. examine the level of satisfaction among condominium residents in Bangkok, and 3. explore management approaches for condominium juristic persons to enhance resident satisfaction in Bangkok. This study employs qualitative research methods, using structured interviews to collect data from 18 key informants. The participants were purposively selected from condominium building managers and residents. The findings reveal that various issues related to the management of condominium juristic persons in Bangkok can be addressed through management approaches and resident satisfaction in five key areas: management, safety, facilities, cleanliness, and internal communication within the building.

INVESTORS' GUIDELINES FOR CHOOSING A DIGITAL ASSET TRADING ACCOUNT IN THAILAND.

Chatree Chancharoenrit — 2024-12-26

The objectives of this research are to 1. study the factors affecting the selection of digital asset trading accounts in Thailand, and 2. examine investors' approaches in choosing digital asset trading accounts in Thailand.

This research employs a qualitative methodology, using semi-structured interviews to collect data from 6 key informants. The participants were purposively selected from executives of licensed digital asset exchange businesses and the Securities and Exchange Commission of Thailand.

The study results indicate that the factors influencing the choice of opening digital asset trading accounts through digital asset exchanges in Thailand are: 1. The use of appropriate tools and platforms, which helps investors plan and execute digital asset trades; 2. Monitoring news and market trends, which is crucial for digital asset investors; 3. Risk management, which is an essential part of digital asset investment; and 4. Studying and analyzing data, which is a critical step for digital asset investors to understand the market and reduce investment risks.

ADAPTATION OF SERVICE BUSINESS DURING CRISIS OF BEAUTY CLINICS IN THAILAND

Natcharat Apiwawongs — 2024-12-26

The objective of this research is to: 1. Study the problems and obstacles in business operations of beauty clinic entrepreneurs, 2. Examine the business adaptation of service providers during the crisis period of beauty clinics in Thailand, and 3. Explore the adaptation strategies of service businesses during the crisis period of beauty clinics in Thailand. This research is a qualitative study. Data collection was conducted using structured interviews with 6 key informants, selected through purposive sampling from beauty clinic executives and beauty business owners in Thailand.

The study results show that the business adaptation of service providers during the crisis period of beauty clinics in Thailand includes: 1. Personnel and service development, as staff are crucial to beauty enhancement services 2. Utilization of modern technology by implementing new technologies in services 3. Improvement of clinic premises and atmosphere to ensure a clean and modern environment 4. Enhancement of communication quality and customer information provision, offering comprehensive and friendly information, and 5. Marketing and after-sales service, particularly through online media marketing

THE GOVERNMENT POLICIES ON THE MANAGEMENT OF THAI SOFT POWER TO SUPPORT AN AGING SOCIETY

Nuttapong Jaturachadsukol — 2024-12-26

The objectives of this research are: 1. To study the problems, obstacles, and proposed solutions for government policies regarding the management of Thai soft power to support an aging society; 2. To examine government policies on managing Thai soft power to support an aging society; and 3. To explore government policy approaches for managing Thai soft power to support an aging society. The key informants in this research include 12 executives from the Ministry of Labor and the Department of Older Persons. The research tool used was an in-depth interview form. The collected data was analyzed using inductive analysis and described using explanatory and descriptive language. The research findings reveal that government policies on managing Thai soft power to support an aging society focus on the following management aspects: supporting post-retirement healthcare plans, extending retirement age for older workers, encouraging companies to employ older adults, enhancing skills and providing suitable job placements, and improving the quality of life for the elderly.