Dusit International: Delivering Gracious Hospitality to the World

Abstract

Over than 70 years of Dusit international and service experiences that start from Thanpuying Chanut Piyaoui, founder and advisor to the board of directors indicates the pioneering spirit that desired to set the new standards for hospitality through Thai culture graciously. Mr. Chanin Donavanik as the second generation and performed the role of inheriting the family business in terms of Vice Chairman and Chairman of Executive Committee in 2016. He also followed the strategy of  Thanpuying Chanut Piyaoui to expand the property of Dusit International based on the concept of Thainess in the five-star hotels in country and oversea.

            In 2016, Dusit International approached and promoted Mrs. Suphajee Suthumpun to be Group Chief Executive Officer of Dusit International. She purposed the three strategies for balancing, expanding, and diversifying the Dusit International in short, middle, and long terms plan through the strengthening foundations, realizing potential, and unlock value creation respectively. Recently, Dusit International prepared and promoted Mr. Siradej Donavanik, the third generation to inherit the family business that performed the role of Vice President of Development & Projects and Interim Managing Director, Dusit Hospitality Education, and Managing Director ASAI holdings.

            According to the successful of Dusit International journey, the identifying and analyzing the strategy in the past as the foundation was significant and needs to formulate the strategy in the future which lead to achieve the stage of realizing potential in 2021 and unlock value creation in 2025.