P-Pop Rise: Cultural Hybridization and Participatory Culture of Filipino Gen Z P-Pop Fans on the Recognition of New Generation P-Pop Groups

Abstract

This study explores the recognition of new generation P- Pop groups in the Philippine music industry through the cultural hybridization of Do's Star-Making System and the participatory culture of Filipino Gen Z P-Pop fans on social media. The researchers utilized a triangulation research design involving qualitative and quantitative data collection methods, such as in- depth interviews and a structured online survey. The researchers found that local P-Pop artist management in the Philippines has adopted and modified the Do's Star-Making System to appeal to Filipino audiences, incorporating Filipino lyrics and traditional and foreign sounds in their songs. Furthermore, there is a correlation between the participatory culture of Filipino Gen Z P-Pop fans on social media and the cultural hybridity made by local P-Pop artist management from Do's Star Making System in forming their New Generation P-Pop groups, thus, rejecting the study's null hypothesis. Moreover, modifying Do's Star-Making System through cultural hybridization and the participatory culture of Filipino Gen Z P-Pop fans on social media is essential for recognizing New Generation P-Pop groups in the local music scene. This study could serve as a benchmark for local P-Pop artist management to further enhance the localized training system for young aspiring P-Pop idols—strengthening Filipinos' growing appeal and support to the P-Pop industry in general.

Keywords: New generation of P-Pop, K-Pop, P-Pop, P-Pop Fans, cultural hybridization. Filipino Gen Z, Jenkins' Participatory Culture, Philippine music industry, Fan study, Fandom, Do’s Star-Making Syste