Cultural Convergence amidst Diversity: The Role of Strategic Communication in the Promotion of Intercultural Literacy at The American School of Bangkok, Thailand

Abstract

This case study depicted the roles of strategic communication in the promotion of intercultural literacy, multiculturalism, and a strong sense of “Alternity” or the philosophy of living across cultures as being advocated and enacted by The American School of Bangkok, Thailand. The Culture-Making process in the enhancement of such organizational values was illustrated in the case.