Leadership and Organizational Change: A Case on Strategic Communication Workshop on Problem-based Learning for the Tourism Authority of Thailand

Abstract

The case depicted Tourism Authority of Thailand (TAT) as an entity facing with changes in Organizational Management. The 17 managers from 13 work units, were selected to attend the 3-day Strategic Communication workshop. These participants were liased with the researcher in the analysis and synthesis of the organizational policies and performances based on several tools of thinking: Problem-based Learning, Critical Creativity, and the Feedback Model.