From Communitarianism to Dialogue: Building Better Community Relationships

Authors

  • Michael L. Kent
  • Adam J. Saffer
  • Erich J. Sommerfeldt

Keywords:

community building, communitarian movement, dialogue, social networks, public relations

Abstract

Community has long been a central analytic concept in public relations theory and
praxis. This article continues the discussion of community building in public relations
by arguing that (1) dialogue is an essential component of ethical community building
and (2) public relations is uniquely situated within the organizational hierarchy to help
build communities through dialogue. Drawing on insights from the communitarian
movement, feminism, dialogue, and the social networks concept of tertius iugens, this
article further develops a dialogic/communitarian model of public relations.

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How to Cite

Kent, M. L., Saffer, A. J., & Sommerfeldt, E. J. (2017). From Communitarianism to Dialogue: Building Better Community Relationships. NIDA Journal of Language and Communication, 21(28), 1–15. retrieved from https://so04.tci-thaijo.org/index.php/NJLC/article/view/93647

Issue

Vol. 21 No. 28 (2016): NIDA Journal of Language and Communication

Section

Research Article

License

By submitting a manuscript, the author transfers the copyright for the article to School of Language and Communication, National Institute of Development Administration (NIDA), if and when the manuscript is accepted for publication. Though the journal is an open-access, reproduction of any material published in NIDA Journal of Language and Communication for non-personal and/or commercial purpose requires a written permission from School of Language and Communication, National Institute of Development Administration (NIDA).