View of THE EFFECT OF PRODUCT INNOVATION AND SERVICE PROCESS INNOVATION ON MARKETING PERFORMANCE OF 3 TO 4 STARS HOTEL BUSINESSES IN THAILAND

Research Community and Social Development Journal", indexed in Thai Journal Citation Index Centre - TCI for Social Sciences. by Research and Development Institute, Nakhon Ratchasima Rajabhat University

Return to Article Details THE EFFECT OF PRODUCT INNOVATION AND SERVICE PROCESS INNOVATION ON MARKETING PERFORMANCE OF 3 TO 4 STARS HOTEL BUSINESSES IN THAILAND Download Download PDF