Evaluation of the Effectiveness of Tourism Promotion by the Sidoarjo Regency Government in Developing Tlocor Tourism

Abstract

This study provides an evaluation of tourist promotion strategies employed by the Sidoarjo Regency Government in Indonesia, with a specific focus on the Tlocor Tourism Area. To gain insights into the effectiveness of these strategies, qualitative research methods, such as in-depth interviews and document analysis, were used. The research aims to identify the existing challenges in promoting the Tlocor Tourism Area and offer actionable recommendations for enhancing tourism promotion and sustainable development in the region. The study scrutinizes various aspects, including infrastructure, amenities, stakeholder participation, and adherence to tourism standards. It also examines promotional tactics used by the government, such as branding, advertising, and collaborations with content creators. The study also highlights the importance of having a comprehensive branding plan and increasing promotional efforts to attract tourists. It proposes practical recommendations, such as holding competitions to appreciate content creators, increasing participation in tourism exhibitions, and developing innovative promotional strategies. This research is aimed at contributing to the tourism sector, policymakers, and local government bodies. It provides insights into how to effectively manage and develop tourist areas like Tlocor, contributing to the discourse on sustainable tourism development. The ultimate goal of this study is to foster constructive discussions and actions that will enhance the potential for sustainable tourism development in the Tlocor Tourism Area, benefiting the region and its people.