Repackaging Agricultural Research Information for Adoption of Improved Farming Practices among Sorghum Farmers in Dodoma Region, Tanzania
Keywords:
adoption, agricultural research, information repackaging, language preferenceAbstract
Promoting the adoption of improved farming practices hinges on making agricultural research understandable and accessible to smallholder farmers. However, effectively repackaging and disseminating this knowledge remains a global challenge. This study explored how language preference affects adoption, evaluated the quality attributes of repackaged information, and examined these relationships among 399 sorghum farmers in Dodoma, selected through a multi-stage sampling technique. Data were analysed using descriptive statistics to identify key patterns, while Analysis of Variance (ANOVA) assessed variations in perceived quality attributes. Additionally, binary logistic regression estimated the likelihood of adoption based on these attributes. The findings revealed that 91% of farmers preferred Kiswahili, and this language preference significantly affected adoption (p < 0.001). Among the quality attributes of repackaged information, language, format, and completeness ranked highest. Regression analysis indicated that language, objectivity, and completeness were crucial in influencing adoption. The study concludes that repackaging agricultural research in accessible language and formats tailored to local preferences can enhance the uptake of improved practices. Recommendations include using visual aids, providing hands-on training, and employing local languages to promote inclusivity. Building trust through community leaders and fostering collaboration among researchers, extension workers, and policymakers can help translate research findings into practical solutions, ultimately benefiting local communities and facilitating the adoption of better farming practices.
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