Digital Transformation Readiness of the Faculty of Political Science and Public Administration, Chiang Mai University

Abstract

This study aims to (1) assess the faculty’s readiness, challenges, and obstacles in transitioning to a digital organization, and (2) propose recommendations for enhancing the digital development plan of the Faculty of Political Science and Public Administration, Chiang Mai University. A mixed-methods approach was employed, combining quantitative and qualitative data. Quantitative data were collected through questionnaires analyzed using descriptive statistics, while qualitative insights were derived from focus group discussions and in-depth interviews with three respondent groups: administrators, academic staff, and support staff.  The findings indicate that the faculty demonstrates a high level of readiness for digital transformation, with an average score of 3.86. Readiness factors were ranked in the following order: organizational culture, organizational structure (including leadership and personnel), technology, and strategic planning. Key recommendations include (1) strengthening skills, expertise, and innovation, (2) digitizing core processes, and (3) developing infrastructure. Challenges were identified at three levels: individual (limited knowledge and skills, resistance to change, unequal learning readiness, and lack of integration between academic and support staff), system and process (complex and inconsistent systems, limited connectivity, frequent system changes, weak strategic planning, insufficient communication, and inadequate investment), and organizational (unclear vision, unsuitable structures, resistant culture, lack of digital leadership, restrictive regulations, and insufficient IT personnel). Policy recommendations emphasize promoting a digital culture and mindset, restructuring to strengthen technological and expert roles, investing in appropriate technologies and infrastructure, continuously upskilling staff, and formulating clear strategic plans that foster collaboration among all stakeholders to achieve sustainable digital transformation.