A Confirmatory Factor Analysis Model of Internet Using Behavior in Daily Life of Thai Youth in the Social Media

Authors

  • Jakret Mettathamrong Faculty of Industry and Technology, RMUTI
  • Thanya Pakpian Faculty of Industry and Technology, RMUTI
  • Parnisara Prajudtasri Faculty of Industry and Technology, RMUTI

Keywords:

A confirm factor analysis, Internet-using behavior, Social media ear

Abstract

The purpose of this research are 1) to study internet using behavior 2) to analyze the confirmatory factors of internet using behavior and 3) to investigate the consistency between the hypothesis structure model and the empirical data. The sample group are 400 people of Thai youth at Sakon Nakhon province. This research use a questionnaire for data collection and analysis. The result found that most internet using behaviors are Facebook and Youtube, also use google to find information. Analysis of internet using behavior of Thai youth are divided to 1) communication behavior 2) communication with relatives 3) entertainment 4) aesthetic 5) prediction and information exchange 6) transaction 7) find useful information and 8) learning. So, the result internet using behavior in daily life of Thai youth are consistency between the hypothesis structure model and the empirical data.

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Published

2020-12-16

How to Cite

Mettathamrong จ. ., Pakpian ธ., & Prajudtasri ป. . (2020). A Confirmatory Factor Analysis Model of Internet Using Behavior in Daily Life of Thai Youth in the Social Media. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, 8(3), 73–86. Retrieved from https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/247813

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Section

บทความวิจัย (Articles)