A Confirmatory Factor Analysis Model of Internet Using Behavior in Daily Life of Thai Youth in the Social Media
Keywords:
A confirm factor analysis, Internet-using behavior, Social media earAbstract
The purpose of this research are 1) to study internet using behavior 2) to analyze the confirmatory factors of internet using behavior and 3) to investigate the consistency between the hypothesis structure model and the empirical data. The sample group are 400 people of Thai youth at Sakon Nakhon province. This research use a questionnaire for data collection and analysis. The result found that most internet using behaviors are Facebook and Youtube, also use google to find information. Analysis of internet using behavior of Thai youth are divided to 1) communication behavior 2) communication with relatives 3) entertainment 4) aesthetic 5) prediction and information exchange 6) transaction 7) find useful information and 8) learning. So, the result internet using behavior in daily life of Thai youth are consistency between the hypothesis structure model and the empirical data.
References
1. ETDA Annual Report 2018 [Internet]. 2018. Retrieved January,
2019, from https://www.etda.or.th/publishing-detail/etda-annual-
report-2018.html
2. Electronic Transactions Development Agency (Public Organization)
[Internet]. 2018. Retrieved January, 2019, from https://www.etda.or.th/
publishing-detail/internet-for-better-life-handbook.html
3. Srivichai C. Health behavior in game addiction of early adolescents:
A planned behavior theory. Journal of the police nurse. 2014 July-December;
6(2): 1 – 15. Thai
4. Wonganatnont P. Excessive internet usage behavioral in adolescents.
Journal of The Royal Thai Army Nurses. 2014 May-August; 15(2): 173-178.
Thai.
5. Jitsaeng K. Internet use behaviors of and types of internet service
used by secondary school students in Khon Kaen province. 2013
May-August; 30(2): 217-242. Thai.
6. Suwansaeng K. General psychology 5th edition. Aksornvittaya:
Bangkok. 2004. Thai.
7. Malithong K. Educational technology and innovation. Chulalongkorn
University press. Bangkok. 1997. Thai.
8. Tanasugran K, Kruavan J, Yoonaidharma S. Laws of internet services
in Thailand; Suggestion framework and service supervision. Nititam.
Bangkok. 1998. Thai.
9. Chanhom N. Factors affecting the use of internet by student: case
study the North Eastern Polytechnic Vocational College, Ubon Ratchatani:
the North Eastern Polytechnic Vocational College. 2012. Thai.
10. Lunpha K. The usage behavior and expectation for benefits that will
get from new media usages for population in Bangkok area weblog
case study. Independent study Master of Journalism and mass
communication, Thammasat University; 2008. Thai.
11. Kotler P. Marketing management: The Millennium Edition.
New Jessey: Prentic Hall; 2000.
12. Hair F, Black CW, Anderson ER. Multivariate data Analysis.
7th Edition. Pearson. 2010.
13. Hair F, Anderson ER., Tatham RL, Black CW. Multivariable
data analysis. 5th edition. Upper Saddle River. NJ: Prentice-Hall;
1998.
14. Bollen KA. Structural Equations with Latent Variables.
New York: Wiley; 1989.
15. Diamantopoulos A, Siguaw AD. Introducing LISREL: A guide
for the uninitiated. Sage Publications: London; 2000.
16. Schumacker RE, Lomax RG. A Beginner’s guide to structural
equation modeling 2. Lawrence Erbaum Associate; 2004.
17. Hu LT, Bentler PM. Cutoff criteria for Fit index in covariance
structure Analysis: conventional criteria versus new alternations
structural equation Modeling: A Multidisciplinary Journal.
1955; 6: 1-55.
18. Joreskog KG, Sorborn D. Advance in Factor analysis and
Structural Equation models. Cambridge, MA: Abt book; 1989.
19. Hair F, Anderson ER, Tatham RL, Black CW. Multivariable
data analysis. 5th edition. Upper Saddle River. NJ: Prentice-Hall;
1998.
20. Wanchaitanawong W, Choopun K. A survey of internet utilization
and impacts of internet utilization on students of Boromarajonnani
College of nursing, Chiang Mai. Journal of Nursing and Education.
2014 July-September; 7(3): 124-132. Thai.
21. Jitsaeng K. Internet use behaviors of and types of internet services
used by secondary school students in Khon Kaen province.
Humanities and Social Science. 2013 May-August; 30(2):
217-242. Thai.
22. Thongmullek T, Vichitthamaros P. The study of factors affecting
acceptance and use of social network of people in Thailand.
The Journal of Social Communication Innovation. 2017 July-December;
5(2): 114-124. Thai.
23. Saisrisod S. Behavior and satisfaction toward the use of new
media to enhance student learning at school of communication
arts. Panyapiwat Journal. 2013 January-June; 4(2): 72-91. Thai.
24. Pornsawad P, Panitsupakamon W. Learning outcomes and attitudes
of students in Engineering Mathematics to learning with Youtube.
Veridian E-Journal, Silpakorn University. 2019 January-February;
12(1): 133-148. Thai.
25. Boonbandol Y, Soontornwipat S. Using English videos on YouTube
to develop vocational students’ speaking skills at Singburi Vocational
College. Liberal Arts Review. 2017 Suplement January- June; 12(23):
1-9. Thai.
26. Chiangthong C. Exposure to YouTube music media by students
at college of music, Mahidol University. Journal of Fine and Applied
Arts, Khon Kaen University. 2013 January-June; 5(1): 45-59. Thai.
27. Pawinun P, Tongkaew K. Digital information searching and
seeking of graduate students of Law Faculty, Ramkhamhaeng
University. VRU Research and Development Journal Humanities
and Social Science. 2018 September-December; 13(3): 174-185.
Thai.
28. Ratsmeerot P, Chanprasert S. Information searching using
search engine undergraduates students of Khon Kaen University.
KKU Research Journal (Graduate Study). 2017 January-March;
17(1): 105-113. Thai.
29. Poomsawai P, Khumpetch S, Chaikul P, Tehlah A. Information
utilization on internet by undergraduate students. AL-Hikmah
Journal of Fatoni University. 2017 January-June; 7(13): 81-96. Thai.
30. Turnbull N, Thiabrithi S, Buddawong S. Effects of internet use
within family relationships among secondary school students in
Mueang, Maha Sarakham, Maha Sarkham Province. 2018; 29(2):
27-37. Thai
2019, from https://www.etda.or.th/publishing-detail/etda-annual-
report-2018.html
2. Electronic Transactions Development Agency (Public Organization)
[Internet]. 2018. Retrieved January, 2019, from https://www.etda.or.th/
publishing-detail/internet-for-better-life-handbook.html
3. Srivichai C. Health behavior in game addiction of early adolescents:
A planned behavior theory. Journal of the police nurse. 2014 July-December;
6(2): 1 – 15. Thai
4. Wonganatnont P. Excessive internet usage behavioral in adolescents.
Journal of The Royal Thai Army Nurses. 2014 May-August; 15(2): 173-178.
Thai.
5. Jitsaeng K. Internet use behaviors of and types of internet service
used by secondary school students in Khon Kaen province. 2013
May-August; 30(2): 217-242. Thai.
6. Suwansaeng K. General psychology 5th edition. Aksornvittaya:
Bangkok. 2004. Thai.
7. Malithong K. Educational technology and innovation. Chulalongkorn
University press. Bangkok. 1997. Thai.
8. Tanasugran K, Kruavan J, Yoonaidharma S. Laws of internet services
in Thailand; Suggestion framework and service supervision. Nititam.
Bangkok. 1998. Thai.
9. Chanhom N. Factors affecting the use of internet by student: case
study the North Eastern Polytechnic Vocational College, Ubon Ratchatani:
the North Eastern Polytechnic Vocational College. 2012. Thai.
10. Lunpha K. The usage behavior and expectation for benefits that will
get from new media usages for population in Bangkok area weblog
case study. Independent study Master of Journalism and mass
communication, Thammasat University; 2008. Thai.
11. Kotler P. Marketing management: The Millennium Edition.
New Jessey: Prentic Hall; 2000.
12. Hair F, Black CW, Anderson ER. Multivariate data Analysis.
7th Edition. Pearson. 2010.
13. Hair F, Anderson ER., Tatham RL, Black CW. Multivariable
data analysis. 5th edition. Upper Saddle River. NJ: Prentice-Hall;
1998.
14. Bollen KA. Structural Equations with Latent Variables.
New York: Wiley; 1989.
15. Diamantopoulos A, Siguaw AD. Introducing LISREL: A guide
for the uninitiated. Sage Publications: London; 2000.
16. Schumacker RE, Lomax RG. A Beginner’s guide to structural
equation modeling 2. Lawrence Erbaum Associate; 2004.
17. Hu LT, Bentler PM. Cutoff criteria for Fit index in covariance
structure Analysis: conventional criteria versus new alternations
structural equation Modeling: A Multidisciplinary Journal.
1955; 6: 1-55.
18. Joreskog KG, Sorborn D. Advance in Factor analysis and
Structural Equation models. Cambridge, MA: Abt book; 1989.
19. Hair F, Anderson ER, Tatham RL, Black CW. Multivariable
data analysis. 5th edition. Upper Saddle River. NJ: Prentice-Hall;
1998.
20. Wanchaitanawong W, Choopun K. A survey of internet utilization
and impacts of internet utilization on students of Boromarajonnani
College of nursing, Chiang Mai. Journal of Nursing and Education.
2014 July-September; 7(3): 124-132. Thai.
21. Jitsaeng K. Internet use behaviors of and types of internet services
used by secondary school students in Khon Kaen province.
Humanities and Social Science. 2013 May-August; 30(2):
217-242. Thai.
22. Thongmullek T, Vichitthamaros P. The study of factors affecting
acceptance and use of social network of people in Thailand.
The Journal of Social Communication Innovation. 2017 July-December;
5(2): 114-124. Thai.
23. Saisrisod S. Behavior and satisfaction toward the use of new
media to enhance student learning at school of communication
arts. Panyapiwat Journal. 2013 January-June; 4(2): 72-91. Thai.
24. Pornsawad P, Panitsupakamon W. Learning outcomes and attitudes
of students in Engineering Mathematics to learning with Youtube.
Veridian E-Journal, Silpakorn University. 2019 January-February;
12(1): 133-148. Thai.
25. Boonbandol Y, Soontornwipat S. Using English videos on YouTube
to develop vocational students’ speaking skills at Singburi Vocational
College. Liberal Arts Review. 2017 Suplement January- June; 12(23):
1-9. Thai.
26. Chiangthong C. Exposure to YouTube music media by students
at college of music, Mahidol University. Journal of Fine and Applied
Arts, Khon Kaen University. 2013 January-June; 5(1): 45-59. Thai.
27. Pawinun P, Tongkaew K. Digital information searching and
seeking of graduate students of Law Faculty, Ramkhamhaeng
University. VRU Research and Development Journal Humanities
and Social Science. 2018 September-December; 13(3): 174-185.
Thai.
28. Ratsmeerot P, Chanprasert S. Information searching using
search engine undergraduates students of Khon Kaen University.
KKU Research Journal (Graduate Study). 2017 January-March;
17(1): 105-113. Thai.
29. Poomsawai P, Khumpetch S, Chaikul P, Tehlah A. Information
utilization on internet by undergraduate students. AL-Hikmah
Journal of Fatoni University. 2017 January-June; 7(13): 81-96. Thai.
30. Turnbull N, Thiabrithi S, Buddawong S. Effects of internet use
within family relationships among secondary school students in
Mueang, Maha Sarakham, Maha Sarkham Province. 2018; 29(2):
27-37. Thai
Downloads
Published
2020-12-16
How to Cite
Mettathamrong, J. ., Pakpian, T. ., & Prajudtasri, P. . (2020). A Confirmatory Factor Analysis Model of Internet Using Behavior in Daily Life of Thai Youth in the Social Media. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, 8(3), 73–86. Retrieved from https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/247813
Issue
Section
บทความวิจัย (Articles)
