Cosmetics Brands Design based on Sichuan Opera Culture Image

Abstract

In the process of globalization, Western culture has increasingly entered people's lives, causing Chinese traditional culture had been forgotten. Research on the cultural image of Sichuan Opera and the design of cosmetic culture products based on Sichuan Opera culture, to make traditional culture to be seen by more people. This research used a research method of literature review, brand image analysis, case study and questionnaire survey that collected data from a sample of 60 women who has aged between 18-35 years. Summarize the concept of Sichuan cultural image design and use of Sichuan opera image in a contemporary context to create illustration designs for three sets of cosmetic cultural products: foundation powder, eyeshadow palette and lipstick.