Factor Affecting the Adoption of Digital Baht Usage among Resident in Bangkok
Keywords:
Baht digital, Resident, Digital currencyAbstract
The objectives of the study are to (1) investigate perspectives on factors related to perceptions of cybersecurity, innovation and technology, trust, and the volume of digital Thai Baht usage among people residing in Bangkok, and (2) examine factors influencing the volume of digital Thai Baht usage among people residing in Bangkok. The study found that (1) gender, age, education, average monthly income, and occupation did not affect the volume of digital Thai Baht usage among people in Bangkok, and (2) factors such as perception, ease of use, data security, consumer innovation, acceptance of innovation, and convenience significantly influenced the volume of digital Thai Baht usage among people in Bangkok. The results from the research can be applied to develop the use of digital currencies in a way that aligns with consumer needs.
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