Thai Cultural Representation through Thai Cooking in France: A Case of Atelier Thai Cooking School
Keywords:
Semiology, Semiotics, Representation, French Language, Thai cuisine, French languageAbstract
The purpose of this study was to analyze the use of signs for Thai cultural representation in France by Atelier Thai Cooking School which offers professional Thai cooking courses in France. Stuart Hall’s constructionist approach and Roland Barthes’ sign analysis were utilized in this research. The data was collected from the language used in public relations, notably the school’s website and Facebook pages. The results of this research reveal that Thai food displays the image of uniqueness, subtlety, and deliciousness with a variety of tastes. Considered as tradition and portrayed in narratives, Thai cooking represents a cultural act. Furthermore, along with novelty and delight, Thai cuisine leads to new perspectives and discovery. The metaphor “Thai food is a journey” demonstrates that it helps foreigners to learn Thai culture. This study also shows that learning to cook Thai food allows them to become culture creators. Thus, teaching Thai cooking is an effective means of conveying and promoting Thai cultural identity in France.
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