A Relationship between Personal Factors of Teachers and Educational Personnel and Recognition of Schools’ Marketing Communication Channels

Main Article Content

Prapawan Trakulkasemsuk
Anutsara Suwanwong
Tinnakrittapat Rungmuang


This Article aimed to study (1) To study the relationship between the personal factors of teachers and educational personnel and the perceived marketing communication channels of the school (2) In order for the school to be able to use the information as a guideline for the development of content and the selection of marketing communication channels that are suitable for the perception of teachers and educational personnel. (3) To promote teachers and educational personnel knowledge Understanding of what the school wants to communicate with external audiences And able to publicize information or be an agent in communicating the marketing and image of the school more accurately and efficiently. The sample was questionnaire was used to collect data from 412 participants from 170 schools in Thailand. The questionnaire responses were analyzed using frequency, percentage, and a chi-square test. The research results were found as follows;
1. The study found that out of 17 marketing channels mentioned, 5 main channels were found notably common which were 1) Facebook 2) website 3) brochure 4) Line and 5) poster in order.
2. As for personal factors, gender age and educational level did not have any effects on recognition of brochure, Line, and poster.
3. While, age influenced the recognition of Facebook and website and educational level influenced the recognition of website as marketing channels.
Knowledge / Findings from this research Currently, Facebook will be a very popular channel. Schools should not neglect to update the information on the school website to be accurate and have movement that is always associated with Facebook. All media should be designed to be in the same direction in order to be a clear identity of the school.


Article Details

How to Cite
Trakulkasemsuk, P. ., Suwanwong, A., & Rungmuang, T. . (2020). A Relationship between Personal Factors of Teachers and Educational Personnel and Recognition of Schools’ Marketing Communication Channels. Journal of Multidisciplinary in Humanities and Social Sciences, 3(2), 129–143. Retrieved from https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/243528
Research Articles


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