Human Capital Management In Private Company That Impacts The Decision Making Of New Graduated Candidates

Abstract

The objectives of this research are (1) to study human capital management in private companies and (2) to study new graduates decision to apply for a job in a private companies and (3) to find the relationship between human capital management of private companies that affect the decision to apply for new graduates. This study applies the quantitative research method, Human Capital Management Theory and Dicision Making Theory.  The research area is Bangkok.  The sampling group was 400 samplings of new graduates from public and private universities in Thailand and abroad by accidental sampling and using questionnaire. The data were analyzed by statistical tools such as frequency, percentage, mean, standard deviation, T-Test, One-way Anova Analysis and Pearson Correlation.  The results of the research were 1) The results of the research according to the first objective of human capital management of private companies were at a high level (= 4.11, S.D. = 0.691), 2) The results of the research according to the 2nd objective was found that the graduates' decision to apply for employment in private companies The overall picture is at a high level (  = 4.17, S.D. = 0.745) and 3) The research results according to the 3rd objective was found that human capital management of private companies has a relationship with the decision to apply for a new graduate work with a correlation coefficient (R) of .830.

Findings from this research, private companies can use to analyze and plan human capital management suitable for target workers by communicating through both online and offline channels to a group of new graduates who searching for basic information of the company before deciding to apply for work.