Factors Affecting Participation in Community Product Development of Rang Phikul Sub-District, Kamphaeng Sean District, Nakhon Pathom Province

Abstract

This article aimed to: 1) study the level of factors affecting participation in community product development; 2) study the level of participation in community product development; 3) study factors affecting participation in community product development; and 4) present approaches for creating participation in community product development. This research used a mixed method. Data were collected using questionnaires assessed by 120 people who participated in the Phai Nom Village Fund. The major informants were interviewed, including a village head, a chairman of the village fund, and relevant government officials. Quantitative data were analyzed by descriptive statistics, and qualitative data were analyzed by content analysis.

The research findings showed that 1) the level of factors affecting participation in the overall development of community products was at a high level, with the leadership aspect having the highest average value. 2) The level of participation in the overall development of community products was at a high level, with the assessment aspect having the highest average value. 3) The factors affecting participation in the development of community products included the village head and support from the government sector. 4) There were 4 approaches for creating participation in the development of community products, as follows: (1) promoting the development of the potential of community leaders and new generation leaders to have knowledge and competence in technologies; (2) encouraging government sectors to play a role and participate in the development of community products; (3) providing collaboration among the community leader, government sectors, academic sectors, and other network partners by allowing all sectors to work together proactively; and (4) promoting product management.