The Construction of Corporate Performance Evaluation System for Chinese Listed Companies Based on Balanced Scorecard
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Abstract
This article aims to study the problem that corporate performance evaluation of Chinese listed companies pays too much attention to financial indicators, and the performance evaluation fails to take into account both the immediate interests and the long-term balanced development of enterprises. To solve this problem, this study constructs a corporate performance evaluation system for Chinese listed companies based on the theory of balanced scorecard, which constructs a total of 9 indicators from 4 dimensions, namely, financial dimension, customer dimension, internal business process dimension, and learning and growth, and utilizes the system in combination with the example of A the company. The data of this research comes from the database of China Securities Network and China Knowledge Network, and the following results can be obtained by constructing the evaluation system through the indicator weighting method and descriptive statistical analysis of the data:
First, the use of financial and non-financial indicators to evaluate the performance of the enterprise can reflect the performance of the enterprise more comprehensively, which is more conducive to the implementation of the strategic objectives of the enterprise.
Second, the balanced scorecard is conducive to strengthening the internal value chain management of the enterprise, which can further optimize the internal operation process of the enterprise and strengthen the internal governance efficiency of listed companies.
Third, the results of this study also imply that listed companies should not only focus on the immediate financial data, and non-financial data should play a more important role in the formulation and implementation of corporate strategic objectives. A comprehensive and integrated financial evaluation index system can enhance the long-term and lasting competitiveness of enterprises and promote their sustainable development.
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