Cultural Value of “HUANGHELOU” Cigarette Label Design
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Abstract
“HUANGHELOU” cigarette has an important position in China. This study aimed to explore the historical significance of “HUANGHELOU” cigarette label design in Wuhan, Hubei, China, and analyse the fusion of cultural elements, the design aesthetics of patterns, and the visual effect in the label design of “HUANGHELOU” cigarette. The sample was selected from “HUANGHELOU” cigarettes in Wuhan, Hubei Province, and participants were chosen through a systematic sampling method. A combination of descriptive statistics and content analysis was used as the data collection tool. The results of the study were as follows: firstly, the historical development of the “HUANGHELOU” cigarette label design between 2004 and 2023 is analyzed in detail with the aim of revealing its historical significance and evolutionary patterns. Secondly, the cultural values embedded in the label of the “HUANGHELOU” cigarette are examined through a comprehensive exploration of the design aesthetics of the elemental symbols. By elucidating designers' responses to social changes and their integration of cultural elements, the study highlighted the importance of these elements within Chinese culture. This research provided insights into the historical, cultural, and aesthetic dimensions of “HUANGHELOU” cigarette label design, offering valuable guidance to design practitioners.
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