A Study on the Development of E-Sports Industry in the Yangtze River Delta

Abstract

This article aimed to (1) study the strengths and weaknesses of the electronic sports industry in the Yangtze River Delta and (2) analyze the industry chain and value chain of the esports industry in the Yangtze River Delta region. This research study employed a mixed method approach, incorporating both quantitative and qualitative research methods. In quantitative research, a sample was used. The sample was operators and consumers of the e-sports industry in the Yangtze River Delta region. As for the qualitative research, in-depth interviews were conducted with practitioners, experts, and representatives of relevant government agencies involved in the esports industry. Data were analyzed using descriptive statistics and content analysis. The research results were found as follows:

1. The e-sports industry's strength lies in its focus on carrying out activities and developing the intellectual property value of these activities. In the Yangtze River Delta region, there have been many successful esports events. The successful holding of these events and the development of intellectual property value are of significant importance in promoting the development of the entire industry. Moreover, the development of the esports industry in the Yangtze River Delta region will help create more job opportunities and entrepreneurial space for teenagers and youth. Driving the growth of consumer demand has a great impact on improving the employment structure of the region and expanding the domestic demand market.

2. The e-sports industry is developing in the Yangtze River Delta region. Customization is possible from the perspective of industrial chain integration. In the Yangtze River Delta region, the e-sports industry has established a comprehensive industry chain, starting with the organization of various events. The industry is actively engaged in activities such as game research and development. Interoperability and integration between live broadcast platforms and other links are crucial for the development of the industry. This is crucial for the advancement of the industry.