The Development of White Tourism Management Model Using Information Technology in The Nong Bua Community, Chanthaburi Province
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Abstract
This article aims to: 1) study the impact of tourism on the way of life of people in Nong Bua Community, Chanthaburi Province, and 2) synthesize a model for white tourism management using information technology in the Nong Bua Community, Chanthaburi Province. The research model was research and development using a mixed-methods research process. It was conducted with people who have a stake in tourism within the Nong Bua Community, Chanthaburi Province, aged 20 and above, totaling 100 people, selected through purposive sampling. A questionnaire was used as a tool for data collection, and the data were analyzed using descriptive statistics combined with qualitative research methods from document analysis, related research, and interviews. The results of the data analysis are as follows: 1) The impact of tourism on the way of life of people in the Nong Bua Community, Chanthaburi Province: The attitude of most community members was uncertain about the benefits they will receive from tourism within the community, but they agreed with the benefits of tourism in terms of occupation. Economically and socially, they agreed that tourism improves the living standards of people in the community. Regarding areas that need development, most agreed with the provision of parking spaces. As for the impact of developing the community into a tourist destination, most disagreed that it negatively affects their way of life. 2) The synthesized model for white tourism management using information technology in the Nong Bua Community, Chanthaburi Province were the “BCG2DCA Model,” which consists of: 1) Bio Tourism 2) Circular Tourism 3) Green Economy 4) Data Management 5) Digital Marketing 6) Community Empowerment 7) Awareness.
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