SATISFACTION OF THE STATE WELFARE CARD HOLDER TOWARDS THE PRODUCTS AND SERVICES OF PRACHARAT STORES IN NAKHON SI THAMMARAT PROVINCE

Abstract

This research paper has the objectives of 1) to study the factors of products and services affecting Thong Fah Pracharat stores in Nakhon Si Thammarat Province. 2) To study the satisfaction of state welfare card holders with products and services of Thong Fah Pracharat shop in Nakhon Si Thammarat Province. It is a survey research. The samples used in this research were Holder of the State Welfare Card In Nakhon Si Thammarat, 400 people were randomly sampled using questionnaires. As a tool for data collection The statistics used for data analysis were frequency, percentage, mean, standard deviation. Inferential Statistics. The analysis results showed that 1) General information of the sample, most of the samples were female, 41-60 years old, marital status. They have mostly farmers. A person who earns less than 10,000 baht per month. The highest level of education is elementary school. Mostly come to use the service 1-2 times a month Period of use The most service is the beginning of the month. As for the types of products that state welfare card holders in Nakhon Si Thammarat Province prefer to buy Or come to use the service mainly is consumer products, food and household appliances And the problem with the cardholder The welfare of the state in Nakhon Si Thammarat Province was found that the type of product was few / not various. 2) The analysis of factors of products and services towards Thong Fah Pracharat shop in Nakhon Si Thammarat Province found that the overall picture of the four areas is expectations, quality, value and location Is at a moderate level and 3) The satisfaction of state welfare card holders with products and services of Thong Fah Pracharat shop in Nakhon Si Thammarat Province found that overall satisfaction was at a high level.