The Government Policy for Inbound Tour Operator in The COVID-19 Pandemic.
Keywords:
Government policy, Tour operators, COVID-19, ThailandAbstract
The purpose of this research article is to study the application of government policies and measures undertaken to revitalize tourism businesses for foreign tourists during the COVID-19 pandemic. This research is qualitative research using in-depth interviews with 6 inbound tour operators in Thailand. A comprehensive literature review was also undertaken. The results showed that both Thailand and other countries adopted policies of proactive crisis management such as monetary and fiscal policies. In addition, they also used passive crisis management to help tour operators recover from the COVID-19 crisis. As for policies related to interactive crisis management, such as safety and hygiene measures, certification, and certification marks for tourism businesses, it was found that only tourism operators in Thailand clearly applied such measures in comparison to other countries.
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