Naming of shops in the old town of Songkhla: the dynamics of language, and Contemporary Multicultural Society

Abstract

A Study on Shop Names in Songkhla Old Town: Linguistic, Social and Contemporary Multicultural Dynamics The objective is to study the characteristics and language of shop names in Songkhla Old Town.

The results of the study showed that there are 6 characteristics of naming shops as follows: 1. Naming individuals in conjunction with businesses. The most common names are 66 names 2. Specific naming with the business are 37 names 3. Naming the business in conjunction with the location of the store are 15 names 4. Specific naming of the business are 13 names 5. Naming the specific person are 10 names 6. Other specific naming are 9 names. The use of language in naming the store has 4 characteristics as follows: 1. The use of English in naming the most common store with 45 names 2. The use of Chinese in the naming of the store are 42 names 3. The use of Malay transliteration are 33 names. 4. The contemporary social and multicultural are 30 names. The contemporary social and multicultural changes from the name of the shop in Songkhla Old Town have two characteristics as follows: 1. Traditional shops that have been inherited. 2. New Shops with the Times. Contemporary linguistic, social and multicultural dynamics reflect the contemporaneity created by the previous generation and the new generation living together with 3 religions, 3 races, Buddhism, Muslims and China for a long time and forever.