A Factor for Interpreting Tourism Slogan

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Published: Jun 1, 2018
Keywords:
implicature maxims pragmatic analysis pragmatic analysis presupposition presupposition speech acts speech acts tourism slogan tourism slogan

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Piyapong Laosrirattanachai
Faculty of Liberal Arts and Science, Kasetsart University Kamphaeng Saen
Siriporn Panyametheekul
Faculty of Humanities, Srinakharinwirot University

Abstract

Slogan language is studied in large scale using many linguistic theories including pragmatic theory. Various kinds of products’ slogans have been analyzed but tourism slogans have not seen much attention linguistically. This study investigated the role of pragmatics in understanding tourism slogans. The data in this study were 113 tourism slogans analyzed using a variety of pragmatic analytical tools: implicature, maxims, presuppositions, and speech acts. The results have shown that to understand the purposes of the slogans pragmatics were indeed needed since statistics has shown that 100% of tourism slogans needed sub-disciplines of pragmatic competence i.e. maxims, pragmatic function of presuppositions and speech acts. Also, 95.58% of tourism slogans needed conversational implicature to understand the intention of the slogans.

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How to Cite
Laosrirattanachai, P., & Panyametheekul, S. (2018). A Factor for Interpreting Tourism Slogan. Language and Linguistics, 36(2), 68–88. Retrieved from https://so04.tci-thaijo.org/index.php/joling/article/view/173297
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Vol. 36 No. 2 (2018): January-June
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Articles

บทความทุกบทความเป็นลิขสิทธิ์ของภาษาและภาษาศาสตร์

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