MOVING THAILAND’S AGRICULTURE INDUSTRY TO THE NEXT COMPETITIVE LEVEL THROUGH INTERNET OF THINGS (IOTS)
Keywords:
Internet of Things, Thailand, Agriculture, Business Model, Porter Diamond, Theory of Planned BehaviorAbstract
The Internet-of-things (IoT), or alternatively known as the Internet of Everything (IoE), or the Industrial Internet, is a new technology paradigm envisioned as another wave of enabling technologies and business approaches that would revolutionize the world businesses, productions and services. At this juncture, the body of literature still lacks of a framework that can provide guidance to the policymakers and the investors, at both national, and company-levels, for generating competitive advantages. Thailand and its agricultural industry are the focus of this research. To fill the gaps, three research objectives are raised, (1) to suggest a systems framework capable to illuminate how IoT investments in the agricultural industry can lead to competitive advantage at national level, (2) to develop a generic business model configuration that can provide an explicitly understandable base for the investors and owners to comprehend and form the logics of how to actually benefit from the IoT investment, and (3) to draw some implications and suggest significant propositions to illuminate some important hindering and enabling factors that influence the investments of IoTs in agricultural industry. Case study approach and purposively sampling are used for the data collection, which targeted the Thailand IoT Association and a smart hydroponic farm located in Chiang Rai. The research results also in a generic business model canvas (BMC) that could provide to the agricultural industry an intellectual base for IoT investments.
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