THE STIMULUS-ORGANISM-RESPONSE (SOR) FRAMEWORK FOR COSMETICS BRAND MANAGEMENT AS SUGGESTED BY CONSUMER BRAND PERCEPTIONS STIMULATED BY LOGISTICS-MARKETING MIX ANTECEDENTS: IMPLICATIONS FOR NEW START-UP LANADENE
Keywords:
Cosmetics, Brand, Stimulus-Organism-Response, Lanadene, Marketing MixAbstract
The purpose of this paper is to investigate how brand perceptions formation by means of brand image and brand trust can be developed through a holistic integration of logistics-marketing variables, which includes factors such as living compound of place, and strategic location, choice and accessibility of place, in impacting positively on consumer loyalty. There are some important contributions illuminated in this research. The consumers who have obtained some levels or scopes of information clarity tend to perceive positively on the logistics-marketing mix variables. This insight is generally not addressed in the available literature. The overall conceptual integration can be structured in a structural equation model known as stimulus-organism-response (SOR) model. The SOR structure fits into the strategic intention of branding by embedding important stimulus-response capabilities and initiatives that could be used to drive repetitive purchases. Theoretical and some practical scopes of implications are discussed.
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