Factors Affecting Decision Making of Housing Project For Consumers living in Upper Northern Regien In Thailand :Case study on Chiang mai Provinc

Abstract

    This research was to study the differentiation of factors,  consumer’s behavior,  demographical factors and to determines factors affecting the satisfaction of the consumer’s decision making of buying housing project in Chiang Mai, the case study in upper northern clusters of Thailand.  This study uses a questionnaire that requires the respondents to self-select from a variety of sample size and the response rate was 400 questionnaires primarily

          The result of the study demonstrated a significant factor effect to a decision toward the providing of a minimum interest rate for special housing loan projects. Completed with good condition of terms of payment.  The consistent with appropriate a good location. According to the study, this research found that the differentiation of demographical factors, economic criterion an understanding base-behavior, an emotional criterion affecting decision for buying  housing project  as well