Marketing 5.0: The Era of Technology for Humanity with a Collaboration of Humans and Machines
Keywords:
marketing 5.0, Quantum, Agility, entangkAbstract
Marketing 5.0 is a marketing strategy that is positioned as technology for humanity. It is the time when technologies and humans collaborate to create experiences for consumers. It is a time for revolutionary changes that need a quantum leap and agility. It is a marketing strategy that takes place in the digital context that prompt all of us to change. Transformation is inevitable, and it should be done with agile management. Brands must be immersed in consumers’ lives as their part of life they cannot live without. Brands will be sustainable if they can create symbolic meanings that are compatible with consumers’ values. This is an age of “Experience Economy”; therefore, it’s experience that counts. Impressive experiences will lead to relationship that can enhances entanglement.
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