The Qatar Airways business plan Analysis (SWOT)
Keywords:
Qatar Airways, business plan, SWOT, TOWS MatrixAbstract
Qatar Airways business plan Analysis (SWOT) is an analysis of the environment and its potential as a tool to assess the situation for business operations. This allows to recognize the Strengths and Weaknesses from the internal environment, and Opportunities and Threats from the external environment. After analyzing Qatar Airways by using a SWOT Analysis to reveal Strengths Weaknesses from the internal environment, Opportunities and Threats from the external environment were seen. All the analyzed data will be analyzed in a correlation model using the TOWS Matrix strategy to demonstrate the assessment direction and set the strategy of Qatar Airways.
References
MBA Skool Team. (2020). Qatar Airways SWOT Analysis, Competitors, STP & USP. Retrieved from https://www.mbaskool.com/brandguide/airlines/347-qatar-airways.html
Qatar Airways. (2018). Expansion Plane. Retrieved from https://www.qatarairways.com/en/press-releases/2018/march-/qatar-airwaysreveals-aggressive-expansion-plans-and-15-exciting.html
Qatar Airways. (2018). Annual report 2018. Retrieved from https://www.qatarairways.com/content/dam/documents/annualreports/2018/19630-Annual-Report-2018-EN-Digital.pdf
