Customer Loyalty and Improving Strategies of China Open

Abstract

The development of sports industry in modern time has been a highlighted issue, and sports performance industry is the very industry which shows the direct relationship between sports industry and the development of economy. And China Open has set a good example for the mutual integration of Socialist economy with Chinese characteristics and world economy. Whereas the key element of successful China Open is the improvement of customer loyalty. In order to attract more audiences to experience the games on site, the officials should imitate intensive research on how to improve customer loyalty. The development of sports industry in modern time, would immensely affect the economic benefit of sports industry. This paper began with illustration of both the background of sports industry development and its meaning, which includes the theoretical meaning and practical meaning, and decides the reason of my study. Secondly, by looking up related documents, conclusions were made, and assumptions were brought up. Then I decide the research objects and methods, finished the design of questionnaires, and made record of the questionnaires. At last, I came up with the conclusion and its meaning by analyzing the result of my study. As for the consumption from the race watching, in fact, the audiences pay for the experience services catered by the sports games. Therefore, high-quality experiencing enjoyment from high-quality services and high-quality visual sense should be the core of the marketing, and also the vital acceleration of customers and the games. The game host should focus on high quality, and the satisfaction of customers’ sentimental value demand.