Sustainable Development and Management Guideline of Intangible Cultural Heritage in China: Huagu Opera Troupes, Hunan Province.
Keywords:
Sustainable Development and Management; Guideline of Intangible Cultural Heritage in China; Huagu Opera Troupes Management.Abstract
This qualitative research purposed to study the Sustainable Development and Management Guideline of Intangible Cultural Heritage in China: Huagu Opera Troupes, Hunan Province. Online in-depth Interview and Focus group within Literature Review were collecting data from 15 key attendants. Finally confirmation by quartile statistical calculation by 5 Huagu Opera Professionals, which were result by data analysis and synthesis.
Result of this research found main course problem and challenge the Huagu Opera Troupes Management in Hunan Province, including: 1) The main part of the troupe: the replenishment of talents is facing crisis, such as it’s not enough attention has been paid to the heirs of the older generation, secondly, the lack of professional training schools or disciplines, thirdly, the deviation of the ideas of modern young people. 2) The audience of the troupe: a sharp decline in the young audience. 3) The creation and communication technology of the troupe is single. 4) The competitive advantage is insufficient, and the market mechanism of performing arts is not perfect. 5) Social benefits need to be improved. Online focus group result for the best solution in above challenges found 1) Enhancement of the Training and Classification Management of Troupe Employees, 2) Optimization of the Resource Allocation of Troupes, 3) Enrichment of Promotion Channels of Troupes, such as Targeted Market Research; Elaborate Activity Planning; Full Use of Digital Network; Potential Consumer Cultivation; and Broadening of the Tourism Consumer Market.
Result of Huagu Opera Professionals’ Confirmation by Quartile Statistical Calculation found their opinion to Sustainable Development and Management Guideline of Intangible Cultural Heritage in China: Huagu Opera Troupes, Hunan Province at the very strong level (Median ≥ 3.50) and all consistency in 3 main topic, and 5 sub-topic.
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